---
title: "Wings — £64K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wings"
last_updated: "2026-07-31T10:05:49.488Z"
locale: en
meta:
description: "Niche score 45/100 · £64K/yr market · 162K searches/yr · £6.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £64K/yr market · 162K searches/yr · £6.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wings — £64K/yr Amazon UK Niche (2026) - Flapen"
---
# **wings**
**Skip it**
Soft demand (-19.6% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 15Conversion 66Competition 39Returns 99Price range 40Avg price 19Brand share 33Review moat 89Quality gap 78
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****215.71**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£1.35–£24.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£6.69**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£64K**
£64K/yr · 162K searches
**Growth**
**Bad****-19.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wings is a £64K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wings market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£54K–£67K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **41%**
- **Out of stock**
- **25.9%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**10%**
- Morrisons61% - Iceland8% - MUNAFIE6% - HENBRANDT5% - Tanganan5% - dinghaole5% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -19.6% search growth over the last 90 days.
15K10KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/wings/trend)
## **Top wings search terms**
- **wings**138K/yr-20.2%4.7% conv. - **wing**16K/yr-17.9%0.8% conv. - **wings costume**7K/yr-11.7%0.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/wings/search-terms)
## **Top wings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£10K30%£19K45%£29K60%£38K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons British Chicken Wings 1kg**Morrisons**£2.24**4.6★2,185 rev](https://www.amazon.co.uk/dp/B08M19FLY8) [2**HENBRANDT 1 x White Feather Wings 44cm x 34cm White Angel Wings Cosplay Halloween and Nativity Costume Accessory Fairy Wings with White Feathers Fancy Dress Costume Accessories for Adults**HENBRANDT**£4.87**3.6★40 rev](https://www.amazon.co.uk/dp/B0BKQKC4B2) [3**Fairy Wings for Adult Adults Butterfly Wings for Girls Women Halloween Christmas Costume Sparkle Angel Wings Dress Up Party Favor (white)**Tanganan**£8.50**4.5★14 rev](https://www.amazon.co.uk/dp/B0FHB1J6MH) [4**dinghaole White Glitter Fairy Wings for Adults Big Kids Angel Wings for Adults Adults Tooth Fairy Costume Fairy Wings Halloween Christmas Party Butterfly Wings**dinghaole**£5.54**3.9★42 rev](https://www.amazon.co.uk/dp/B0DNF9W7JH) [5**Morrisons The Best Corn Fed Wings 500g**Morrisons**£1.79**4.5★26 rev](https://www.amazon.co.uk/dp/B0FQW1HL55)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance White-Blue**MUNAFIE**£17.25**225 rev2mo ago](https://www.amazon.co.uk/dp/B0GYS2SN16) [**Iceland Lemon Pepper Chicken Wings 750g (Frozen)**Iceland**£3.69**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GMRF91T8) [**MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance Silver**MUNAFIE**£14.19**225 rev5mo ago](https://www.amazon.co.uk/dp/B0GLG5WL3F) [**Iceland 600g Hot Honey Coated Chicken Wings with Hot Honey Sauce (Frozen)**Iceland**£3.66**3 rev7mo ago](https://www.amazon.co.uk/dp/B0GC6FC9GT) [**Morrisons The Best Corn Fed Wings 500g**Morrisons**£1.79**26 rev10mo ago](https://www.amazon.co.uk/dp/B0FQW1HL55)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance White-Blue**MUNAFIE**£17.25**4.4★**▲ 250%**](https://www.amazon.co.uk/dp/B0GYS2SN16) [**MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance Silver**MUNAFIE**£14.19**4.4★**▲ 248%**](https://www.amazon.co.uk/dp/B0GLG5WL3F) [**Iceland Lemon Pepper Chicken Wings 750g (Frozen)**Iceland**£3.69**5.0★**▲ 215%**](https://www.amazon.co.uk/dp/B0GMRF91T8) [**Fairy Wings for Adult Adults Butterfly Wings for Girls Women Halloween Christmas Costume Sparkle Angel Wings Dress Up Party Favor (white)**Tanganan**£8.50**4.5★**▲ 171%**](https://www.amazon.co.uk/dp/B0FHB1J6MH) [**Ypser Shoulder Pieces With Fringed Angel Wings Cape Shawl For Burning Men Halloween Cosplay**Ypser**£24.01**4.0★**▲ 136%**](https://www.amazon.co.uk/dp/B0F4XM1JT2)
**~~View all trending →~~**
## **What buyers say about wings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**40%
*“Amazing chicken”*
**Quality-Overall**16%
*“which were quite well made”*
**Value For Money**6%
*“value for money”*
**Cooking Instructions**6%
*“Cheap and easy to cook”*
**Size-Overall**5%
*“Good size & value”*
**Soft Feel**4%
*“Lovely and tender”*
**Flavor**4%
*“Great buy great flavour”*
**Advertised Vs Actual Product**4%
*“The way it looks”*
**Baking**2%
*“good quality enjoy baking these wings”*
**Ease Of Use**2%
*“Convenient”*
### **What buyers complain about **
**Smell**22%
*“Bad smell”*
**Oily/Greasy**11%
*“Fatty”*
**Texture/Consistency-Overall**11%
*“didnt even have texture of chicken”*
**Taste-Overall**11%
*“What expecting it to taste better than normal wings like when you spend more to get a better steak”*
**Value For Money**9%
*“Ever increasing prices since 2019”*
**Size-Overall**6%
*“Smaller than expected”*
**Wrinkles**4%
*“The skirt was somewhat creased in its packet”*
**Quality-Overall**4%
*“Very poor quality”*
**Advertised Vs Actual Product**4%
*“Didnt come the way it looks on the picture at all”*
### **Top return reasons **
**Size-Overall**47%
**Strap/String Quality**18%
**Quality-Overall**7%
**Material Quality**6%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**4%
**Brightness/Shine/Glow**4%
**Adhesion/Stickiness**3%
**Stretchability/Expandability/Elasticity**3%
**Durability**1%
## **Common questions**
- **Is wings profitable to sell on Amazon United Kingdom?**
- The niche generates £64K/yr across 17 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the wings niche?**
- 9 brands and 27 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in wings?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Texture/Consistency-Overall. The return rate is 0.2%.
- **When does demand for wings peak?**
- Demand peaks in Oct–Nov; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the wings niche?**
- Listings span £1.35–£24.01; the average listing price is £6.69 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.
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