---
title: "Wines and Spirits Offers Deal of the Day — £292K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wines-and-spirits-offers-deal-of-the-day"
last_updated: "2026-07-31T10:52:03.162Z"
locale: en
meta:
description: "Niche score 41/100 · £292K/yr market · 387K searches/yr · £8.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £292K/yr market · 387K searches/yr · £8.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wines and Spirits Offers Deal of the Day — £292K/yr Amazon UK Niche (2026) - Flapen"
---
# **wines and spirits offers deal of the day**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 69Conversion 82Competition 0Returns 99Price range 0Avg price 24Brand share 0Review moat 49Quality gap 19
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+50.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£292K**
£292K/yr · 387K searches
**Review moat**
**Okay****1,608.4**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.65**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£5.05–£13.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wines and spirits offers deal of the day is a £292K/yr Amazon United Kingdom market (387K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wines and spirits offers deal of the day market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£260K–£346K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Malibu90% - Blue Tree10% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +50.0% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/wines-and-spirits-offers-deal-of-the-day/trend)
## **Top wines and spirits offers deal of the day search terms**
- **malibu**270K/yr+70.5%7.4% conv. - **malibu gift set**61K/yr-21.2%3.3% conv. - **malibu rum**9K/yr+141.7%5.5% conv. - **malibu 1l**15K/yr-54.6%10.9% conv. - **malibu glass**9K/yr+71.7%1.4% conv. - **malibu drink**3K/yr+127.9%4.4% conv. - **mini malibu**6K/yr+19.2%1.2% conv. - **malibu gift set for women**6K/yr+35.1%3.3% conv. - **malibu gift**5K/yr+32.5%2.1% conv. - **malibu miniatures**3K/yr+14.4%3.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/wines-and-spirits-offers-deal-of-the-day/search-terms)
## **Top wines and spirits offers deal of the day products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£44K30%£87K45%£131K60%£175K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Malibu Original White Rum with Coconut Flavour 1L**Malibu**£13.10**4.8★813 rev](https://www.amazon.co.uk/dp/B075RPLRT5) [2**Malibu Original White Rum with Coconut Flavour 70cl**Malibu**£11.03**4.7★321 rev](https://www.amazon.co.uk/dp/B0897BPFJS) [3**Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml**Malibu**£5.05**4.4★6,450 rev](https://www.amazon.co.uk/dp/B00JKMDV6E) [4**Malibu Coconut Rum Gift Set 5cl Miniature 18% ABV with PineappleShaped Glass Tropical Coconut Liqueur Gift by Blue Tree Gifts**Blue Tree**£5.05**4.8★229 rev](https://www.amazon.co.uk/dp/B0DPJ24KLR) [5**Malibu Coconut Rum Gift Set 2 x 5cl Miniatures 18% ABV with Mini PineappleShaped Glasses Tropical White Rum Taster Set by Blue Tree Gifts**Blue Tree**£9.03**4.8★229 rev](https://www.amazon.co.uk/dp/B0FV2ZYXKV)
### **Newest**
by launch date
[**Malibu Coconut Rum Gift Set 2 x 5cl Miniatures 18% ABV with Mini PineappleShaped Glasses Tropical White Rum Taster Set by Blue Tree Gifts**Blue Tree**£9.03**229 rev9mo ago](https://www.amazon.co.uk/dp/B0FV2ZYXKV) [**Malibu Coconut Rum Gift Set 5cl Miniature 18% ABV with PineappleShaped Glass Tropical Coconut Liqueur Gift by Blue Tree Gifts**Blue Tree**£5.05**229 rev1y ago](https://www.amazon.co.uk/dp/B0DPJ24KLR) [**Malibu Original White Rum with Coconut Flavour 70cl**Malibu**£11.03**321 rev2y ago](https://www.amazon.co.uk/dp/B0897BPFJS) [**Malibu Original White Rum with Coconut Flavour 1L**Malibu**£13.10**813 rev2y ago](https://www.amazon.co.uk/dp/B075RPLRT5) [**Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml**Malibu**£5.05**6,450 rev12y ago](https://www.amazon.co.uk/dp/B00JKMDV6E)
### **Trending**
90-day click momentum
[**Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml**Malibu**£5.05**4.4★**▲ 228%**](https://www.amazon.co.uk/dp/B00JKMDV6E) [**Malibu Original White Rum with Coconut Flavour 1L**Malibu**£13.10**4.8★**▲ 18%**](https://www.amazon.co.uk/dp/B075RPLRT5) [**Malibu Original White Rum with Coconut Flavour 70cl**Malibu**£11.03**4.7★**— 1%**](https://www.amazon.co.uk/dp/B0897BPFJS) [**Malibu Coconut Rum Gift Set 5cl Miniature 18% ABV with PineappleShaped Glass Tropical Coconut Liqueur Gift by Blue Tree Gifts**Blue Tree**£5.05**4.8★**▼ 60%**](https://www.amazon.co.uk/dp/B0DPJ24KLR) [**Malibu Coconut Rum Gift Set 2 x 5cl Miniatures 18% ABV with Mini PineappleShaped Glasses Tropical White Rum Taster Set by Blue Tree Gifts**Blue Tree**£9.03**4.8★**▼ 60%**](https://www.amazon.co.uk/dp/B0FV2ZYXKV)
## **What buyers say about wines and spirits offers deal of the day**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Good value”*
**Gifting Purpose**15%
*“good gift”*
**Quality-Overall**12%
*“Its well made”*
**Smell**11%
*“It smells like summer holidays and sunshine”*
**Suitability Combination Skin**8%
*“Brilliant for tanning”*
**Taste-Overall**7%
*“the taste is balanced”*
**Alcohol Flavor**5%
*“But this is good alcohol bro”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Efficiency**2%
*“It works”*
**Freshness**2%
*“Great drink with fresh orange”*
### **What buyers complain about **
**Smell**17%
*“Has a bit of a chemical smell in my opinion”*
**Allergies**9%
*“Careful, this brought me out in a rash”*
**Oily/Greasy**7%
*“Beware this is very oily”*
**Leak-Proof**7%
*“There was a slight dribble of liquid in the 5cl bottle”*
**Stain Resistance**7%
*“Can stain”*
**Color**5%
*“It didn't give me sunkissed brown”*
**Size-Overall**5%
*“Much bigger than expected for the price”*
**Absorbency**3%
*“absorption is rubbish”*
**Quality-Overall**3%
*“Poor quality”*
**Suitability Combination Skin**3%
*“I wouldn't apply on my skin”*
## **Common questions**
- **Is wines and spirits offers deal of the day profitable to sell on Amazon United Kingdom?**
- The niche generates £292K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +50.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the wines and spirits offers deal of the day niche?**
- 2 brands and 33 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wines and spirits offers deal of the day?**
- Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.3%.
- **When does demand for wines and spirits offers deal of the day peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the wines and spirits offers deal of the day niche?**
- Listings span £5.05–£13.10; the average listing price is £8.65 (sweet spot $15–$100). The average incumbent carries 1,608 reviews — the moat a new listing must climb.
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