---
title: "Products — wine - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wine/products"
last_updated: "2026-07-31T09:21:38.976Z"
locale: en
meta:
  description: "Niche score 73/100 · £3.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 73/100 · £3.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — wine - Flapen"
---

# **wine**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 22Conversion 83Competition 91Returns 99Price range 86Avg price 53Brand share 66Review moat 82Quality gap 57

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£3.6M**

£3.6M/yr · 3.2M searches

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Price range**

**Great****£4.22–£96.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****362.89**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£12.40**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-6.5%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")