---
title: "Wine — £3.6M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wine"
last_updated: "2026-07-31T06:29:26.355Z"
locale: en
meta:
description: "Niche score 73/100 · £3.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 73/100 · £3.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wine — £3.6M/yr Amazon UK Niche (2026) - Flapen"
---
# **wine**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 22Conversion 83Competition 91Returns 99Price range 86Avg price 53Brand share 66Review moat 82Quality gap 57
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£3.6M**
£3.6M/yr · 3.2M searches
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Great****£4.22–£96.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****362.89**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.40**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-6.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, wine is a £3.6M/yr Amazon United Kingdom market (3.2M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 73/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wine market data**
- **Units sold / yr**
- **300K–400K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£3.7M–£5.0M**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#260**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **40%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**65%**
Top 20: 90%
**Top-5 click share**
**24%**
Top 20: 56%
**Open market**
**31%**
- Hardys19% - Morrisons13% - McGuigan12% - by Amazon12% - 19 Crimes8% - Jam Shed3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.
200K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/wine/trend)
## **Top wine search terms**
- **wine**1.1M/yr-1.9%3.6% conv. - **red wine**1.1M/yr-14.3%6.7% conv. - **white wine**592K/yr+2.5%9.4% conv. - **19 crimes red wine**69K/yr-34.4%11.8% conv. - **19 crimes**44K/yr-25.4%7.1% conv. - **white wines**20K/yr-12.0%3.6% conv. - **wine red**25K/yr-12.5%5.1% conv. - **wine offers**23K/yr-16.8%2.5% conv. - **wine deals**16K/yr+8.2%2.0% conv. - **white wine sauvignon blanc**15K/yr+9.8%5.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/wine/search-terms)
## **Top wine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£71K4%£142K6%£213K8%£284K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hardys Stamp Cabernet Merlot Red Wine 75cl**Hardys**£4.38**4.4★1,060 rev](https://www.amazon.co.uk/dp/B00Y3OIZ8S) [2**Hardys VR Pinot Grigio 11% Volume White Wine 750 ml**Hardys**£4.48**4.5★285 rev](https://www.amazon.co.uk/dp/B08Q12J8C5) [3**Morrisons Pinot Grigio 75cl**Morrisons**£5.08**4.5★240 rev](https://www.amazon.co.uk/dp/B0CJYD1BR8) [4**Hardys Stamp Sauvignon Semillon 75cl**Hardys**£4.30**4.4★214 rev](https://www.amazon.co.uk/dp/B016OVR8VC) [5**19 Crimes Red Wine 750ml**19 Crimes**£6.30**4.7★745 rev](https://www.amazon.co.uk/dp/B072LQ55PL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MORRISONS Cabernet Sauvignon 75CL**Morrisons**£5.11**61 rev2y ago](https://www.amazon.co.uk/dp/B0CV86S5ZJ) [**Morrisons Pinot Grigio 75cl**Morrisons**£5.08**240 rev2y ago](https://www.amazon.co.uk/dp/B0CJYD1BR8) [**by Amazon South African Chenin Blanc White Wine 75cl packaging and vintage year may vary**by Amazon**£5.34**248 rev3y ago](https://www.amazon.co.uk/dp/B0B5X4LLJQ) [**by Amazon South African Sauvignon Blanc White Wine 75cl**by Amazon**£5.69**309 rev3y ago](https://www.amazon.co.uk/dp/B0B5WTLV3W) [**by Amazon South African Pinotage Red Wine 75cl**by Amazon**£5.48**261 rev3y ago](https://www.amazon.co.uk/dp/B0B5X5D2ZR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hardys Stamp Sauvignon Semillon 75cl**Hardys**£4.30**4.4★**▲ 113%**](https://www.amazon.co.uk/dp/B016OVR8VC) [**Hardys Stamp Shiraz Cabernet Sauvignon Red Wine 75cl**Hardys**£4.22**4.3★**▲ 107%**](https://www.amazon.co.uk/dp/B00A3SCMBY) [**Chevaliers Saint-Martin Bordeaux Wine 75cl**Chevaliers Saint-Martin**£6.47**4.4★**▲ 90%**](https://www.amazon.co.uk/dp/B08K9S956R) [**Jam Shed Shiraz Red Wine 12.5% ABV | 75cl | Rich Jammy and Smooth**Jam Shed**£5.62**4.6★**▲ 89%**](https://www.amazon.co.uk/dp/B07ZGVZBRC) [**La Vieille Ferme White Wine 750ml**La Vieille Ferme**£8.30**4.7★**▲ 81%**](https://www.amazon.co.uk/dp/B002G9LCKK)
**~~View all trending →~~**
## **What buyers say about wine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Value for money”*
**Alcohol Flavor**21%
*“Easy drink”*
**Taste-Overall**14%
*“Graet value smooth taste”*
**Quality-Overall**9%
*“Brilliant kit”*
**Flavor**6%
*“The flavour profile is clean and vibrant, with a nice balance of fruit and acidity that keeps it tasting bright and easy to drink”*
**Ease Of Use**5%
*“Easy to use”*
**Efficiency**2%
*“Works great”*
**Gifting Purpose**2%
*“Perfect gift idea and great product”*
**Freshness**2%
*“fresh fruit - excellent everyday value”*
**Advertised Vs Actual Product**2%
*“it looks exactly as described”*
### **What buyers complain about **
**Taste-Overall**23%
*“Awful taste”*
**Value For Money**11%
*“Very expensive”*
**Advertised Vs Actual Product**9%
*“very disappointed with the false advertising”*
**Alcohol Content**9%
*“I dont find the alcohol content overpowering at all”*
**Quality-Overall**8%
*“Poor quality wine has no body to it”*
**Durability**6%
*“Broke”*
**Sweetness**5%
*“Smooth on the pallet, not sweet”*
**Size-Overall**3%
*“Too long”*
**Flavor**3%
*“lacking any depth of flavour”*
**Alcohol Flavor**2%
*“Shame cause the bottle is amazing just the drink total rubbish”*
### **Top return reasons **
**Functionality-Overall**34%
**Charging**29%
**Durability**16%
**Value For Money**5%
**Add-Ons/Attachments**5%
**Leak-Proof**5%
**Battery Life**5%
## **Common questions**
- **Is wine profitable to sell on Amazon United Kingdom?**
- The niche generates £3.6M/yr across 91 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (73/100).
- **How competitive is the wine niche?**
- 42 brands and 68 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in wine?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.2%.
- **When does demand for wine peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the wine niche?**
- Listings span £4.22–£96.54; the average listing price is £12.40 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 73 [**freeze pops**](https://flapen.com/research/uk/grocery/freeze-pops)£147K/yr+674.7%**Worth a look**- 73 [**ice lollies**](https://flapen.com/research/uk/grocery/ice-lollies)£336K/yr+386.9%**Worth a look**- 74 [**beeswax bread bag**](https://flapen.com/research/uk/grocery/beeswax-bread-bag)£107K/yr+123.8%**Worth a look**- 74 [**invisalign cleaner**](https://flapen.com/research/uk/grocery/invisalign-cleaner)£585K/yr+63.1%**Worth a look**- 72 [**ice cream**](https://flapen.com/research/uk/grocery/ice-cream)£1.2M/yr+100.0%**Launch it**- 72 [**mouse repellent**](https://flapen.com/research/uk/grocery/mouse-repellent)£582K/yr+10.5%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)