---
title: "Wine Yeast — £101K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wine-yeast"
last_updated: "2026-07-31T10:08:12.711Z"
locale: en
meta:
description: "Niche score 47/100 · £101K/yr market · 89K searches/yr · £7.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £101K/yr market · 89K searches/yr · £7.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wine Yeast — £101K/yr Amazon UK Niche (2026) - Flapen"
---
# **wine yeast**
**Skip it**
Pricing outside the sweet spot ($7.96 avg) — this niche doesn't clear our bar today.
Market size 25Growth 52Conversion 96Competition 32Returns 99Price range 27Avg price 22Brand share 35Review moat 66Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****871.55**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+23.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£2.46–£19.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£101K**
£101K/yr · 89K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.96**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wine yeast is a £101K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wine yeast market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£100K–£119K**
- units × avg price
- **Conversion rate**
- **14.2%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **85%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**10%**
- Young's Inc35% - CAPYBARA Distributors Inc.27% - Bigger Jugs8% - ODN Gift Supplies7% - Lalvin7% - Tumlink6% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.2% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/wine-yeast/trend)
## **Top wine yeast search terms**
- **wine yeast**35K/yr+20.2%10.0% conv. - **yeast nutrient**16K/yr+17.6%16.1% conv. - **wine yeast for homemade wine**13K/yr+69.0%14.0% conv. - **brewing yeast**9K/yr-8.4%6.4% conv. - **yeast nutrient wine making**6K/yr+67.8%22.9% conv. - **wine making yeast**3K/yr+75.1%15.0% conv. - **yeast for wine making**3K/yr+23.7%11.8% conv. - **red wine yeast**5K/yr+23.4%3.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/wine-yeast/search-terms)
## **Top wine yeast products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£30K40%£40K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Youngs yeast nutreint 100g**Young's Inc**£5.83**4.7★853 rev](https://www.amazon.co.uk/dp/B00EMDQYY2) [2**Lalvin EC-1118 Wine Yeast (10 Pack) - Sold by CAPYBARA Distributors Inc.**CAPYBARA Distributors Inc.**£8.51**4.7★5,367 rev](https://www.amazon.co.uk/dp/B0BG3G246K) [3**Youngs Brew Home Brewing Super Wine Yeast Compound For High Alcohol 60g**Young's Inc**£8.15**4.7★1,155 rev](https://www.amazon.co.uk/dp/B00IJYCVDI) [4**Yeast Nutrient Diammonium Phosphate (D.A.P.) 100g Heavy Duty Resealable Pouch with Tamper Proof Seal for Home Brew Beer & Wine**Bigger Jugs**£4.36**4.7★236 rev](https://www.amazon.co.uk/dp/B0026X3CYA) [5**Dried Active Yeast 100g Youngs - Home brew Beer & Wine Making**Tumlink**£7.18**4.6★2,138 rev](https://www.amazon.co.uk/dp/B00E9BQBUO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shaffer Classic 48 Turbo Yeast Made in England Up to 21% Alcohol High Alcohol 21% Homebrew Vodka Spirits Wine Cider**ENÓCILIS MULTI PURPOSE SILICONE**£5.04**15 rev7mo ago](https://www.amazon.co.uk/dp/B0G5J8VYSD) [**Youngs Multi Purpose Dried Active Yeast & Yeast Nutrient 2 Pack |-Perfect For Homemade Wine & Cider Making - 2x 100g Tubs**ODN Gift Supplies**£13.83**23 rev1y ago](https://www.amazon.co.uk/dp/B0DJ948RX3) [**Youngs Home Brewers Wine Yeast Compound with Yeast Nutrient & Campden Tablets - Suitable for Homemade Wine Making and Brewing - 60g Compound 100g Nutrient 50pk Tablets**ODN Gift Supplies**£19.61**25 rev1y ago](https://www.amazon.co.uk/dp/B0DJ7D6B51) [**Red Star Premier Rouge Wine Yeast (5PK) Sold by CAPYBARA Distributors Inc.**CAPYBARA Distributors Inc.**£6.89**97 rev1y ago](https://www.amazon.co.uk/dp/B0BHV3YNV6) [**Youngs Home Brewers Wine Yeast Compound & Yeast Nutrient 2 Pack - Suitable for Homemade Wine Making and Brewing - 60g Compound & 100g Nutrient**ODN Gift Supplies**£14.15**33 rev1y ago](https://www.amazon.co.uk/dp/B0DBSSJ4FN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shaffer Classic 48 Turbo Yeast Made in England Up to 21% Alcohol High Alcohol 21% Homebrew Vodka Spirits Wine Cider**ENÓCILIS MULTI PURPOSE SILICONE**£5.04**4.9★**▲ 279%**](https://www.amazon.co.uk/dp/B0G5J8VYSD) [**Fermaid K Yeast Nutrient 2 oz (56.7 g) - Sold by CAPYBARA Distributors Inc.**CAPYBARA Distributors Inc.**£6.85**4.7★**▲ 165%**](https://www.amazon.co.uk/dp/B0BQ5DBH8Y) [**Lalvin D47 Wine Yeast (10 Pack) - Sold by CAPYBARA Distributors Inc.**CAPYBARA Distributors Inc.**£8.44**4.7★**▲ 129%**](https://www.amazon.co.uk/dp/B0BG3GL5V6) [**10x Lalvin EC-1118 Champagne Yeast 5g Sachet 18% Homebrew Wine Making 4.5L-23L**Lalvin**£8.63**4.6★**▲ 122%**](https://www.amazon.co.uk/dp/B01CA5RZSM) [**Yeast Nutrient Diammonium Phosphate (D.A.P.) 100g Heavy Duty Resealable Pouch with Tamper Proof Seal for Home Brew Beer & Wine**Bigger Jugs**£4.36**4.7★**▲ 112%**](https://www.amazon.co.uk/dp/B0026X3CYA)
**~~View all trending →~~**
## **What buyers say about wine yeast**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**31%
*“As described”*
**Quality-Overall**13%
*“Good reliable product”*
**Alcohol Flavor**8%
*“This will boost whatever alcohol when you add to ingredients you already have”*
**Taste-Overall**8%
*“Beer is brewing nicely”*
**Value For Money**8%
*“I think it was good value for money”*
**Nutritional Content**6%
*“Awesome value nutrient”*
**Strength**6%
*“Strong stuff”*
**Flavor**4%
*“Best high strength yeast”*
**Ingredients-Overall**3%
*“very active yeast”*
**Efficiency**3%
*“Works every time”*
### **What buyers complain about **
**Quality-Overall**20%
*“Bad Quaility”*
**Cooking Instructions**20%
*“the yeast itself takes way longer to ferment than advertised for me anyway”*
**Heating**7%
*“left it a little hot and phenolic”*
**Alcohol Content**7%
*“Cheeked the alcohol content it got up to 24% proof”*
**Chunk/Clump/Collection**5%
*“it also has small chunks in it”*
**Smell**5%
*“Beware as the smell is quite strong”*
### **Top return reasons **
**Quality-Overall**25%
**Durability**25%
**Warmth**25%
**Functionality-Overall**13%
**Defective Material/Parts**13%
## **Common questions**
- **Is wine yeast profitable to sell on Amazon United Kingdom?**
- The niche generates £101K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the wine yeast niche?**
- 11 brands and 24 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in wine yeast?**
- Top complaints mined from reviews: Quality-Overall, Cooking Instructions, Heating. The return rate is 0.1%.
- **When does demand for wine yeast peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the wine yeast niche?**
- Listings span £2.46–£19.61; the average listing price is £7.96 (sweet spot $15–$100). The average incumbent carries 872 reviews — the moat a new listing must climb.
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