---
title: "Wine Gift Set — £562K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wine-gift-set"
last_updated: "2026-07-31T10:06:30.677Z"
locale: en
meta:
description: "Niche score 67/100 · £562K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 67/100 · £562K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wine Gift Set — £562K/yr Amazon UK Niche (2026) - Flapen"
---
# **wine gift set**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 62Growth 22Conversion 39Competition 83Returns 97Price range 78Avg price 95Brand share 84Review moat 85Quality gap 68
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£23.09**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****291.62**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Great****£4.93–£52.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£562K**
£562K/yr · 778K searches
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-5.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, wine gift set is a £562K/yr Amazon United Kingdom market (778K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 67/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wine gift set market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **£577K–£693K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **73%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**51%**
Top 20: 91%
**Top-5 click share**
**32%**
Top 20: 74%
**Open market**
**43%**
- Thornton & France17% - Cheshire Cheese Company10% - La Grande Vinothèque9% - Boxer Gifts8% - Laithwaites Wine8% - Burmont's Speciality Gifts5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 13.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/wine-gift-set/trend)
## **Top wine gift set search terms**
- **red wine gift set**126K/yr-2.2%3.4% conv. - **wine gift set**196K/yr-25.0%1.6% conv. - **wine gift**63K/yr+18.2%1.8% conv. - **wine gifts**77K/yr+6.5%1.3% conv. - **red wine gift**50K/yr-3.5%3.1% conv. - **wine gifts for women**33K/yr-6.1%1.0% conv. - **wine and chocolate gift set**33K/yr-27.2%2.2% conv. - **wine gifts for men**22K/yr+22.3%1.9% conv. - **wine hamper**36K/yr-6.8%2.1% conv. - **wine gift box**22K/yr+14.2%1.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/wine-gift-set/search-terms)
## **Top wine gift set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£17K6%£34K9%£51K12%£67K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Selection Bordeaux - Gift box 3 Red Wines with gold medal in wooden case - Ideal to offer - Origin : Bordeaux France (3 x 0.75 l)**La Grande Vinothèque**£30.40**4.5★861 rev](https://www.amazon.co.uk/dp/B07791JXM6) [2**Boxer Gifts Wine Escape Room Game-Bottle Puzzle Box For Adults-Unusual Fun Gifts For Men & Women-Unique Black**Boxer Gifts**£20.11**3.7★655 rev](https://www.amazon.co.uk/dp/B0987DSLPX) [3**Thornton & France Red Wine & Chocolates Hamper Gift**Thornton & France**£25.25**4.6★77 rev](https://www.amazon.co.uk/dp/B0C61Z28Y6) [4**Burmonts Red Wine & Chocolate Gift Hamper - Two Small Red Wines Joe & Sephs Popcorn Cambrook Chocolate Almonds & Premium Choc Chip Biscuits - Hamper Exclusive To Burmonts**Burmont's Speciality Gifts**£17.40**4.5★553 rev](https://www.amazon.co.uk/dp/B07YKYDJRK) [5**Cheshire Cheese Company | Duo of Cheese and Wine Gift Set The Perfect Night In | Award Winning 2 Cheeses 1 Biscuits & Red Wine Gift Set in Presentation Box | Luxury Food Hamper for Birthdays & more**Cheshire Cheese Company**£37.26**4.6★597 rev](https://www.amazon.co.uk/dp/B08MTTMYWF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Red Wine & Luxury Chocolate Truffles Gift Set Hamper - Mayfair Chocolatier - Gift for Birthday Christmas Mothers Day Valentines Day Anniversary Fathers Day Easter Gift - The London Hamper Co.**The Handmade Christmas Co.**£29.54**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GYFL8CRL) [**Laithwaites Red Wine Gift Set (Bestselling Duo) With Gift Box 2 x 750ml Bottles 13-13.5% ABV**Laithwaites Wine**£22.15**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GL379HB3) [**Laithwaites Red Wine Gift Set (Cotes du Rhone) Wooden Gift Box France Grenache Grape Blend 14% ABV**Laithwaites Wine**£17.12**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GL3DC44N) [**Chocolate Hamper & Rosé Wine Gift Set- Ferreros Rochers Almond Biscuits & Lindts Lindor Assorted Truffles and Popcorn- Valentines Day- Mothers Day Gift Hamper**Soolar**£14.73**17 rev1y ago](https://www.amazon.co.uk/dp/B0DKDH1G7G) [**Rosé Wine Birthday Gift Set for Women - Blossom Hill White Zinfandel Gourmet Chocolates & Biscuits - Perfect Wine Gift Sets for Best Friend Celebration and More**Sparkling Direct**£21.95**38 rev2y ago](https://www.amazon.co.uk/dp/B0CVQYT4ZM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Red Wine & Luxury Chocolate Truffles Gift Set Hamper - Mayfair Chocolatier - Gift for Birthday Christmas Mothers Day Valentines Day Anniversary Fathers Day Easter Gift - The London Hamper Co.**The Handmade Christmas Co.**£29.54**3.8★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GYFL8CRL) [**Laithwaites Red Wine Gift Set (Bestselling Duo) With Gift Box 2 x 750ml Bottles 13-13.5% ABV**Laithwaites Wine**£22.15**4.6★**▲ 979%**](https://www.amazon.co.uk/dp/B0GL379HB3) [**AUSCUFFLINKS Wine Lover Wine Glass Socks for Him Shiraz Merlot Cabernet Vino Sock | Present for Work Colleague | Bday Gift for Guys (Wine)**AUSCUFFLINKS**£11.00**4.6★**▲ 815%**](https://www.amazon.co.uk/dp/B08G1RX2TR) [**Laithwaites Red Wine Gift Set (Cotes du Rhone) Wooden Gift Box France Grenache Grape Blend 14% ABV**Laithwaites Wine**£17.12**5.0★**▲ 744%**](https://www.amazon.co.uk/dp/B0GL3DC44N) [**AIKARO - Electric Wine Aerator Pourer Rechargeable Automatic Electronic Decanter**AIKARO**£12.53**4.3★**▲ 154%**](https://www.amazon.co.uk/dp/B0CD7BDWMN)
**~~View all trending →~~**
## **What buyers say about wine gift set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**29%
*“gave as a gift”*
**Quality-Overall**16%
*“Excellent product”*
**Value For Money**10%
*“Excellent value for money”*
**Taste-Overall**7%
*“Refreshing Taste”*
**Temperature Retention**5%
*“the Tumbler keeps the wine chilled plenty long enough to be drank”*
**Ease Of Use**4%
*“Easy to use”*
**Alcohol Flavor**4%
*“Good bottle of wine”*
**Ease Of Cleaning**3%
*“is easy to wash”*
**Fun/Entertainment Experience**2%
*“was very much enjoyed”*
**Design-Overall**2%
*“Looks fancy and seems to work”*
### **What buyers complain about **
**Value For Money**28%
*“Very expensive”*
**Size-Overall**10%
*“Didn't fit the bottle I needed it foe”*
**Advertised Vs Actual Product**8%
*“wish had read the description properly”*
**Functionality-Overall**8%
*“nothing works”*
**Quality-Overall**8%
*“Not the best”*
**Durability**5%
*“Stopped working”*
**Gifting Purpose**4%
*“What a brilliant gift this could have been if the padlock actually worked”*
**Instructions/User Manual/Troubleshooting**2%
*“There are no instructions supplied in the box”*
**Ease Of Use**2%
*“Fiddly to use”*
**Product Condition**1%
*“There's a reason why it's as new. returned”*
### **Top return reasons **
**Size-Overall**40%
**Color**11%
**Quality-Overall**8%
**Gifting Purpose**8%
**Functionality-Overall**7%
**Advertised Vs Actual Product**5%
**Charging**3%
**Product Condition**3%
**Smell**3%
**Value For Money**3%
## **Common questions**
- **Is wine gift set profitable to sell on Amazon United Kingdom?**
- The niche generates £562K/yr across 55 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the wine gift set niche?**
- 34 brands and 46 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in wine gift set?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.5%.
- **When does demand for wine gift set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 13.2× the quietest.
- **What does it cost to enter the wine gift set niche?**
- Listings span £4.93–£52.89; the average listing price is £23.09 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)