---
title: "Wine Cases 12 Bottles Mixed — £25K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wine-cases-12-bottles-mixed"
last_updated: "2026-07-31T12:16:11.471Z"
locale: en
meta:
description: "Niche score 43/100 · £25K/yr market · 16K searches/yr · £55.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £25K/yr market · 16K searches/yr · £55.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wine Cases 12 Bottles Mixed — £25K/yr Amazon UK Niche (2026) - Flapen"
---
# **wine cases 12 bottles mixed**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 39Conversion 36Competition 39Returns 97Price range 95Avg price 91Brand share 0Review moat 81Quality gap 33
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****£17.12–£97.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£55.40**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****376.6**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+10.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£25K**
£25K/yr · 16K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, wine cases 12 bottles mixed is a £25K/yr Amazon United Kingdom market (16K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wine cases 12 bottles mixed market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£28K–£42K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#96**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **80%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **209 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- Laithwaites Wine83% - La Grande Vinothèque6% - Fine Wine Sellers4% - Calvet3% - Virgin Wines3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.
1K750Spike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/wine-cases-12-bottles-mixed/trend)
## **Top wine cases 12 bottles mixed search terms**
- **laithwaites red wine**6K/yr+5.9%3.2% conv. - **laithwaites wine**3K/yr+49.6%2.4% conv. - **wine selection**4K/yr+35.5%2.7% conv. - **laithwaites**3K/yr-34.0%1.3% conv. - **wine cases 12 bottles mixed**266/yr+227.3%1.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/wine-cases-12-bottles-mixed/search-terms)
## **Top wine cases 12 bottles mixed products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£5K30%£7K40%£10K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Laithwaites Red Wine Customer Favourites (Mixed Case of 12) France Italy Portugal Australia 12-13.5% ABV**Laithwaites Wine**£96.54**4.5★669 rev](https://www.amazon.co.uk/dp/B00B7K02XW) [2**Laithwaites Red Wine Gift Set (Classic Trio Mix) 3 Bottles with Gift Box Italy France Australia 13-13.5% ABV**Laithwaites Wine**£36.22**4.5★25 rev](https://www.amazon.co.uk/dp/B0CJ9LBYWD) [3**Laithwaites Red and White Wine Customer Favourites Selection (Mixed Case of 12) 10.5-13.5% ABV**Laithwaites Wine**£97.68**4.5★669 rev](https://www.amazon.co.uk/dp/B0888PPL2L) [4**Laithwaites Red and White Wine Customer Favourites Selection (Mixed Case of 6) 10.5-13.5% ABV**Laithwaites Wine**£54.77**4.5★669 rev](https://www.amazon.co.uk/dp/B0888PCHXF) [5**Laithwaites Red Wine Customer Favourites Mix (Mixed Case of 6) France Italy Portugal Argentina Australia 12-13.5% ABV**Laithwaites Wine**£60.97**4.5★669 rev](https://www.amazon.co.uk/dp/B07Z3YN7XM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Laithwaites Red Wine Gift Set (Bestselling Duo) With Gift Box 2 x 750ml Bottles 13-13.5% ABV**Laithwaites Wine**£22.15**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GL379HB3) [**Laithwaites Red Wine Gift Set (Cotes du Rhone) Wooden Gift Box France Grenache Grape Blend 14% ABV**Laithwaites Wine**£17.12**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GL3DC44N) [**Laithwaites Red Wine Box Cabalié (3L Bag in a Box) France Grenache Grape Blend 13% ABV**Laithwaites Wine**£35.01**197 rev5mo ago](https://www.amazon.co.uk/dp/B0GJT5QQP5) [**Laithwaites Red Wine Gift Set (Bordeaux Wine Trio) Gold-Medal Wines From Celebrated 2022 Vintage With Wooden Gift Box 13% - 14% ABV**Laithwaites Wine**£34.51**36 rev1y ago](https://www.amazon.co.uk/dp/B0FHQLML8Q) [**Calvet Collection Bordeaux Gold Medal Tasting - Selection of 6 Bordeaux Gold Medal-winning Red Wines (6 x 0.75 l)**Calvet**£51.55**721 rev2y ago](https://www.amazon.co.uk/dp/B07LC2SN7X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Laithwaites Red Wine Gift Set (Bestselling Duo) With Gift Box 2 x 750ml Bottles 13-13.5% ABV**Laithwaites Wine**£22.15**4.6★**▲ 657%**](https://www.amazon.co.uk/dp/B0GL379HB3) [**Laithwaites Red Wine Box Cabalié (3L Bag in a Box) France Grenache Grape Blend 13% ABV**Laithwaites Wine**£35.01**4.7★**▲ 464%**](https://www.amazon.co.uk/dp/B0GJT5QQP5) [**Easy Drinking Wine Selection (12 x 750ml - 13%)**Fine Wine Sellers**£76.45**4.4★**▲ 462%**](https://www.amazon.co.uk/dp/B00E8G7MH6) [**Laithwaites Red Wine Gift Set (Cotes du Rhone) Wooden Gift Box France Grenache Grape Blend 14% ABV**Laithwaites Wine**£17.12**5.0★**▲ 340%**](https://www.amazon.co.uk/dp/B0GL3DC44N) [**Laithwaites Red Wine Gift Set (Classic Trio Mix) 3 Bottles with Gift Box Italy France Australia 13-13.5% ABV**Laithwaites Wine**£36.22**4.5★**▲ 108%**](https://www.amazon.co.uk/dp/B0CJ9LBYWD)
**~~View all trending →~~**
## **What buyers say about wine cases 12 bottles mixed**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**30%
*“Very good selection of red wine”*
**Value For Money**16%
*“Worth the money”*
**Gifting Purpose**15%
*“A nice gift”*
**Taste-Overall**15%
*“The taste leans into berry notes”*
**Quality-Overall**14%
*“they are generally good at the choices they make”*
**Flavor**5%
*“Flavor-wise, these are classic Bordeaux, offering deep notes of dark fruit paired with a mineral quality and a long, dry finish”*
**Color**4%
*“Excellent range of reds”*
### **What buyers complain about **
**Quality-Overall**33%
*“Poor quality”*
**Value For Money**33%
*“price is up”*
**Ease Of Use**8%
*“so it takes a bit of effort to slide open initially”*
## **Common questions**
- **Is wine cases 12 bottles mixed profitable to sell on Amazon United Kingdom?**
- The niche generates £25K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the wine cases 12 bottles mixed niche?**
- 5 brands and 4 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wine cases 12 bottles mixed?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Ease Of Use. The return rate is 0.6%.
- **When does demand for wine cases 12 bottles mixed peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.8× the quietest.
- **What does it cost to enter the wine cases 12 bottles mixed niche?**
- Listings span £17.12–£97.68; the average listing price is £55.40 (sweet spot $15–$100). The average incumbent carries 377 reviews — the moat a new listing must climb.
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