---
title: "Search terms — wine box - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wine-box/search-terms"
last_updated: "2026-07-31T11:09:54.738Z"
locale: en
meta:
  description: "Niche score 65/100 · £334K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · £334K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wine box - Flapen"
---

# **wine box**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 35Conversion 87Competition 64Returns 99Price range 70Avg price 80Brand share 27Review moat 94Quality gap 86

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****110.06**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****10.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£16.82**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£4.48–£40.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£334K**

£334K/yr · 197K searches

**Growth**

**Okay****+7.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand