---
title: "Wine and Cheese Hamper — £180K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wine-and-cheese-hamper"
last_updated: "2026-07-31T12:10:32.562Z"
locale: en
meta:
description: "Niche score 60/100 · £180K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £180K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wine and Cheese Hamper — £180K/yr Amazon UK Niche (2026) - Flapen"
---
# **wine and cheese hamper**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 36Growth 39Conversion 53Competition 63Returns 99Price range 95Avg price 95Brand share 47Review moat 90Quality gap 53
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£31.17**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£17.40–£63.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****208.38**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+11.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£180K**
£180K/yr · 131K searches
According to Flapen's Amazon United Kingdom niche tracking, wine and cheese hamper is a £180K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wine and cheese hamper market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£156K–£187K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **23%**
- **Sponsored**
- **96%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 95%
**Open market**
**17%**
- Cheshire Cheese Company26% - The Cheese Wedge Co.18% - Clearwater Hampers13% - Thornton & France12% - Burmont's Speciality Gifts9% - Sparkling Direct5% - Open — no brand owns it (7 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.6% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 12.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/wine-and-cheese-hamper/trend)
## **Top wine and cheese hamper search terms**
- **cheese and wine hamper**40K/yr+13.9%3.3% conv. - **wine and cheese hamper**26K/yr+27.2%3.9% conv. - **cheese and wine gift set**27K/yr+1.0%3.2% conv. - **wine and cheese gift set**15K/yr+1.4%3.3% conv. - **cheese and wine hamper gift set**11K/yr+9.3%2.7% conv. - **cheese and wine**7K/yr+19.0%3.2% conv. - **red wine and cheese gift set**6K/yr+10.9%3.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/wine-and-cheese-hamper/search-terms)
## **Top wine and cheese hamper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5K6%£11K9%£16K12%£22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thornton and France Wine and Cheese Gift Set with Red Wine**Thornton & France**£31.03**4.6★245 rev](https://www.amazon.co.uk/dp/B0CF5H4B1K) [2**Cheshire Cheese Company | Duo of Cheese and Wine Gift Set The Perfect Night In | Award Winning 2 Cheeses 1 Biscuits & Red Wine Gift Set in Presentation Box | Luxury Food Hamper for Birthdays & more**Cheshire Cheese Company**£37.26**4.6★597 rev](https://www.amazon.co.uk/dp/B08MTTMYWF) [3**Cheese and Wine Gift Set | Red Wine Shiraz 75cl Pairs Perfectly with 2 Handmade Cheese Truckles 200g and Crackers 90g Hamper | Luxury Gourmet Gift Hamper for Him for Her & Couples**The Cheese Wedge Co.**£34.59**4.7★86 rev](https://www.amazon.co.uk/dp/B0C3W54KNT) [4**Indulgent Cheese Wine and Chocolate Gift Set | Includes 2 Award Winning Cheeses 1 Pump Street Co. Chocolate bar bottle of Merlot Red Wine from Cheshire Cheese Company**Cheshire Cheese Company**£28.04**3.8★357 rev](https://www.amazon.co.uk/dp/B0CNDFM4B6) [5**Snowdonia Cheese & Wine Hamper - Black Bomber & Green Thunder Extra Mature Cheddar - Three Mills Fruity Red Wine ABV 5% and Sea Salt Wafers - Hamper Exclusive To Burmonts**Burmont's Speciality Gifts**£18.31**4.4★186 rev](https://www.amazon.co.uk/dp/B09TTKQSFX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Luxury Cheese & Chutney Mini Hamper Gift Box with Mature Cheddar Truckle Hot Chilli Jam Sweet Chilli Jam & Savoury Crackers Artisan Cheese Board Hampers Gift Set Sharing Platter**House of Gifts**£21.60**29 rev10mo ago](https://www.amazon.co.uk/dp/B0FPCN9GJN) [**Luxury Cheese & Chutney Mini Hamper Gift Box with Smoked Cheese Truckle 200g Spicy Tomato Relish Hot Chilli Jam & Savoury Crackers Artisan Board Set 4x Gourmet Treats Sharing Platter**House of Gifts**£21.12**19 rev10mo ago](https://www.amazon.co.uk/dp/B0FPCNQ71S) [**Cheese Board Gift Set with Knives & Dipping Bowls Large Charcuterie Platter with Flavoured Chutneys Dad Birthday Housewarming & Easter Gifts**Topline**£22.39**53 rev11mo ago](https://www.amazon.co.uk/dp/B0FN4PGRXK) [**Wine and Cheese Hamper Gift Set 2 Mini Bottles of Trivento Reserve Malbec (187ml) with Award-Winning Cheese & Biscuits Red Wine Gift for Men Birthdays Fathers Day or Thank You**Sparkling Direct**£24.28**43 rev1y ago](https://www.amazon.co.uk/dp/B0F9YZBQHK) [**Red Wine and Cheese Gift Set 2 Mini Bottles of Australian Shiraz (187ml) with Snowdonia Cheese & Biscuits in a Black Hamper Box Luxury Food & Drink Gift for Any Occasion**Sparkling Direct**£24.01**43 rev1y ago](https://www.amazon.co.uk/dp/B0F3Y12BVR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cheese Board Gift Set with Knives & Dipping Bowls Large Charcuterie Platter with Flavoured Chutneys Dad Birthday Housewarming & Easter Gifts**Topline**£22.39**4.6★**▲ 545%**](https://www.amazon.co.uk/dp/B0FN4PGRXK) [**Luxury Cheese & Chutney Mini Hamper Gift Box with Mature Cheddar Truckle Hot Chilli Jam Sweet Chilli Jam & Savoury Crackers Artisan Cheese Board Hampers Gift Set Sharing Platter**House of Gifts**£21.60**4.4★**▲ 140%**](https://www.amazon.co.uk/dp/B0FPCN9GJN) [**Luxury Cheese & Chutney Mini Hamper Gift Box with Smoked Cheese Truckle 200g Spicy Tomato Relish Hot Chilli Jam & Savoury Crackers Artisan Board Set 4x Gourmet Treats Sharing Platter**House of Gifts**£21.12**4.4★**▲ 123%**](https://www.amazon.co.uk/dp/B0FPCNQ71S) [**Wine and Cheese Hamper Gift Set 2 Mini Bottles of Trivento Reserve Malbec (187ml) with Award-Winning Cheese & Biscuits Red Wine Gift for Men Birthdays Fathers Day or Thank You**Sparkling Direct**£24.28**4.9★**▲ 96%**](https://www.amazon.co.uk/dp/B0F9YZBQHK) [**Cheese Hamper Gift Set Including Luxury Sourdough Crackers & Chutney Varieties For The Ultimate Cheese Lovers Gifts | British Gifts | Girls Night In**GOOFIIE.**£26.62**4.3★**▲ 76%**](https://www.amazon.co.uk/dp/B09HM4T9M2)
**~~View all trending →~~**
## **What buyers say about wine and cheese hamper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**39%
*“Good for gifting”*
**Taste-Overall**19%
*“Great present and taste really nice”*
**Quality-Overall**16%
*“Excellent Product”*
**Value For Money**9%
*“Good value for money”*
**Design-Overall**2%
*“Beautiful design, great quality and perfect as a gift set”*
**Size-Overall**2%
*“Its not overly big”*
**Fun/Entertainment Experience**2%
*“was very much enjoyed”*
**Flavor**1%
*“Nice flavours”*
**Baking**1%
*“Great cheese”*
**Ease Of Cleaning**1%
*“clean as any bamboo chopping board I've used”*
### **What buyers complain about **
**Value For Money**34%
*“Very expensive”*
**Size-Overall**12%
*“small surface area”*
**Advertised Vs Actual Product**9%
*“wish had read the description properly”*
**Functionality-Overall**6%
*“nothing works”*
**Quality-Overall**5%
*“Not the best”*
**Smell**4%
*“unless the smell goes”*
**Gifting Purpose**3%
*“What a brilliant gift this could have been if the padlock actually worked”*
**Spiciness**1%
*“nasty spice no depth of flavour”*
**Weight Heavy**1%
*“This cheeseboard is heavier than I thought it would be”*
### **Top return reasons **
**Gifting Purpose**43%
**Shape/Style**14%
**Defective Material/Parts**14%
**Mechanism Issues**14%
**Quality-Overall**14%
## **Common questions**
- **Is wine and cheese hamper profitable to sell on Amazon United Kingdom?**
- The niche generates £180K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the wine and cheese hamper niche?**
- 13 brands and 19 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in wine and cheese hamper?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- **When does demand for wine and cheese hamper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 12.1× the quietest.
- **What does it cost to enter the wine and cheese hamper niche?**
- Listings span £17.40–£63.08; the average listing price is £31.17 (sweet spot $15–$100). The average incumbent carries 208 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)