---
title: "Products — wild rice - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wild-rice/products"
last_updated: "2026-07-31T16:51:54.555Z"
locale: en
meta:
  description: "Niche score 52/100 · £66K/yr market · 80K searches/yr · £9.48 avg price. A small market ($66K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £66K/yr market · 80K searches/yr · £9.48 avg price. A small market ($66K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — wild rice - Flapen"
---

# **wild rice**

**Worth a look**

Shows low returns (0.0%), but a small market ($66K/yr) keeps it on the watch list.

Market size 16Growth 16Conversion 82Competition 78Returns 100Price range 54Avg price 29Brand share 53Review moat 90Quality gap 35

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****200.21**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Price range**

**Good****£0.93–£31.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£9.48**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£66K**

£66K/yr · 80K searches

**Growth**

**Bad****-17.7%**

90-day search growth — must beat 0% to launch