---
title: "Wild Rice — £66K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wild-rice"
last_updated: "2026-07-31T15:58:27.888Z"
locale: en
meta:
description: "Niche score 52/100 · £66K/yr market · 80K searches/yr · £9.48 avg price. A small market ($66K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £66K/yr market · 80K searches/yr · £9.48 avg price. A small market ($66K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wild Rice — £66K/yr Amazon UK Niche (2026) - Flapen"
---
# **wild rice**
**Worth a look**
Shows low returns (0.0%), but a small market ($66K/yr) keeps it on the watch list.
Market size 16Growth 16Conversion 82Competition 78Returns 100Price range 54Avg price 29Brand share 53Review moat 90Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****200.21**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Price range**
**Good****£0.93–£31.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.48**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£66K**
£66K/yr · 80K searches
**Growth**
**Bad****-17.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wild rice is a £66K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wild rice market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£76K–£95K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 79%
**Open market**
**21%**
- Biona29% - Hatton Hill19% - Buy Whole Foods Online10% - Thames Organic9% - Morrisons7% - Wholefood Earth6%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -17.7% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/wild-rice/trend)
## **Top wild rice search terms**
- **wild rice**49K/yr-16.3%8.3% conv. - **organic rice**18K/yr-23.4%6.6% conv. - **organic basmati rice**6K/yr-9.6%7.3% conv. - **wild rice organic**7K/yr-18.9%7.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/wild-rice/search-terms)
## **Top wild rice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Organic Wild Rice 250g by Hatton Hill Organic**Hatton Hill**£9.24**4.7★43 rev](https://www.amazon.co.uk/dp/B0DL6B6W5Z) [2**Biona Organic Wild Rice Mix 500g**Biona**£6.74**4.0★33 rev](https://www.amazon.co.uk/dp/B00E5XIZS2) [3**Biona Organic Wild Rice Mix 500g**Biona**£3.93**4.5★763 rev](https://www.amazon.co.uk/dp/B01CJXMP08) [4**Wild Rice 1kg by Hatton Hill**Hatton Hill**£20.43**5.0★6 rev](https://www.amazon.co.uk/dp/B0CXN3ZCBQ) [5**Morrisons Basmati and Wild Rice 500g**Morrisons**£2.52**4.7★264 rev](https://www.amazon.co.uk/dp/B01B406VPM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic Wild Rice 250g by Hatton Hill Organic**Hatton Hill**£9.24**43 rev1y ago](https://www.amazon.co.uk/dp/B0DL6B6W5Z) [**Wild Rice 1kg by Hatton Hill**Hatton Hill**£20.43**6 rev2y ago](https://www.amazon.co.uk/dp/B0CXN3ZCBQ) [**Wild Rice 250g by Hatton Hill**Hatton Hill**£8.14**2 rev2y ago](https://www.amazon.co.uk/dp/B0CXN4DJHQ) [**Trend Organic Wild Rice Mix 500g - Nutty Flavour Chewy Texture - Culinary Excellence Rich in Protein and Fibre Certified Organic Vegan GMO Free No Preservatives No Additives**Trend Organic**£9.43**11 rev2y ago](https://www.amazon.co.uk/dp/B0CQ8WPS7B) [**Organic Basmati White Rice 5kg (BWFO)**Buy Whole Foods Online**£18.01**60 rev3y ago](https://www.amazon.co.uk/dp/B0BH4FHS46)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Country Rice Mix 500g (BWFO)**Buy Whole Foods Online**£4.69**5.0★**▲ 377%**](https://www.amazon.co.uk/dp/B0FYH5XFF4) [**Wild Rice 250g by Hatton Hill**Hatton Hill**£8.14**5.0★**▲ 205%**](https://www.amazon.co.uk/dp/B0CXN4DJHQ) [**Wild Rice 1kg by Hatton Hill**Hatton Hill**£20.43**5.0★**▲ 170%**](https://www.amazon.co.uk/dp/B0CXN3ZCBQ) [**Biona Organic Wild Rice Mix 500g**Biona**£6.74**4.0★**▲ 108%**](https://www.amazon.co.uk/dp/B00E5XIZS2) [**Wholefood Earth Organic White Basmati Rice 1kg Vegan | GMO Free | Certified Organic**Wholefood Earth**£11.16**4.4★**▲ 101%**](https://www.amazon.co.uk/dp/B01BFE39IE)
**~~View all trending →~~**
## **What buyers say about wild rice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“Really tasty”*
**Quality-Overall**14%
*“Good quality”*
**Flavor**11%
*“Flavoursome”*
**Health Benefits-Overall**7%
*“very healthy”*
**Vegan/Organic**6%
*“The organic wild rice❤️ I love this, the taste is good and very healthy, my husband love this too”*
**Advertised Vs Actual Product**5%
*“Just as expected”*
**Value For Money**4%
*“Premium price”*
**Nutritional Content**3%
*“Best option for Healthy Mixed Organic Wild Rice with Fibre”*
**Cooking Instructions**2%
*“which makes it a bit quicker to cook”*
**Texture/Consistency-Overall**2%
*“It has a lovely chewy texture”*
### **What buyers complain about **
**Value For Money**27%
*“very expensive”*
**Quality-Overall**9%
*“only recently such a quality issue observed”*
**Smell**5%
*“Smell”*
**Chunk/Clump/Collection**5%
*“been disappointed with the amount of 'bits”*
**Cooking Instructions**5%
*“It does take longer to cook than white rice. probably twice as long”*
**Texture/Consistency-Overall**2%
*“Texture is little bit chewy”*
**Ease Of Chewing/Swallowing**2%
*“Texture is little bit chewy”*
**Salt Content**2%
*“depends how I'm serving it - with curry it needs no salt or added flavour”*
### **Top return reasons **
**Smell**100%
## **Common questions**
- **Is wild rice profitable to sell on Amazon United Kingdom?**
- The niche generates £66K/yr across 48 tracked products. 90-day search growth is -17.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the wild rice niche?**
- 20 brands and 50 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in wild rice?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Smell. The return rate is 0.0%.
- **When does demand for wild rice peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the wild rice niche?**
- Listings span £0.93–£31.36; the average listing price is £9.48 (sweet spot $15–$100). The average incumbent carries 200 reviews — the moat a new listing must climb.
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