---
title: "White Wine Case of 6 — £287K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/white-wine-case-of-6"
last_updated: "2026-07-31T14:18:03.738Z"
locale: en
meta:
description: "Niche score 58/100 · £287K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £287K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Wine Case of 6 — £287K/yr Amazon UK Niche (2026) - Flapen"
---
# **white wine case of 6**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 25Conversion 93Competition 48Returns 99Price range 71Avg price 95Brand share 25Review moat 86Quality gap 55
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£25.82**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****271.54**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£4.48–£41.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£287K**
£287K/yr · 96K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, white wine case of 6 is a £287K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white wine case of 6 market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£258K–£323K**
- units × avg price
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **42%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 95%
**Open market**
**7%**
- Oxford Landing26% - Blossom Hill22% - by Amazon22% - McGuigan13% - Hardys7% - Lindemans3% - Open — no brand owns it (6 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/white-wine-case-of-6/trend)
## **Top white wine case of 6 search terms**
- **white wine case of 6**58K/yr+4.0%6.2% conv. - **pinot grigio white wine case of 6**14K/yr+0.5%6.1% conv. - **blossom hill**12K/yr-42.7%8.1% conv. - **blossom hill white wine**5K/yr+100.3%8.5% conv. - **oxford landing sauvignon blanc**5K/yr+11.8%15.0% conv. - **oxford landing**3K/yr-4.7%16.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/white-wine-case-of-6/search-terms)
## **Top white wine case of 6 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£14K10%£29K15%£43K20%£57K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oxford Landing Sauvignon Blanc White Wine 75 cl (Case of 6) Packaging may vary**Oxford Landing**£26.01**4.4★653 rev](https://www.amazon.co.uk/dp/B0057P2F2Y) [2**Blossom Hill White Wine 75cl (Case of 6) Alcohol content may vary between 8% and 10.5% ABV**Blossom Hill**£26.45**4.5★311 rev](https://www.amazon.co.uk/dp/B09TL2SWV8) [3**by Amazon South African Sauvignon Blanc White Wine 75cl Case of 6**by Amazon**£30.99**4.3★309 rev](https://www.amazon.co.uk/dp/B0B5X2V466) [4**McGuigan Black Label Chardonnay 75 cl (Case of 6)**McGuigan**£26.50**4.4★427 rev](https://www.amazon.co.uk/dp/B00O18SAM2) [5**By Amazon Vin De France Cuvée Blanc French White Wine 75cl x 6**by Amazon**£25.95**4.4★29 rev](https://www.amazon.co.uk/dp/B0FVM2JKHX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**By Amazon Vin De France Cuvée Blanc French White Wine 75cl x 6**by Amazon**£25.95**29 rev6mo ago](https://www.amazon.co.uk/dp/B0FVM2JKHX) [**by Amazon Verdejo Spanish White Wine 75cl (Pack of 6)**by Amazon**£27.27**123 rev1y ago](https://www.amazon.co.uk/dp/B0CXWFMT46) [**by Amazon South African Sauvignon Blanc White Wine 75cl Case of 6**by Amazon**£30.99**309 rev3y ago](https://www.amazon.co.uk/dp/B0B5X2V466) [**by Amazon South African Chenin Blanc White Wine 75cl Case of 6**by Amazon**£30.84**248 rev3y ago](https://www.amazon.co.uk/dp/B0B5X5QCKT) [**by Amazon Australian Chardonnay White Wine 75cl Case of 6**by Amazon**£32.59**204 rev3y ago](https://www.amazon.co.uk/dp/B0B5WZ9K2P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**By Amazon Vin De France Cuvée Blanc French White Wine 75cl x 6**by Amazon**£25.95**4.4★**▲ 328%**](https://www.amazon.co.uk/dp/B0FVM2JKHX) [**Kumala Cape Classic White Wine 6 x 750ml**Kumala**£33.85**4.4★**▲ 248%**](https://www.amazon.co.uk/dp/B0057P2S8U) [**Oxford Landing Estates Pinot Grigio 75 cl 2019/2020 (Case of 6) Packaging May Vary**Oxford Landing**£34.95**4.4★**▲ 116%**](https://www.amazon.co.uk/dp/B01EN9BROG) [**Lindemans Pinot Grigio White Wine Case From South Eastern Australia 6x75cl**Lindemans**£35.36**4.5★**▲ 94%**](https://www.amazon.co.uk/dp/B07G8P8KM3) [**Cloudy Bay Sauvignon Blanc 2025 Marlborough New Zealand 75cl**Cloudy Bay**£19.32**4.7★**▲ 52%**](https://www.amazon.co.uk/dp/B0879DF1XD)
**~~View all trending →~~**
## **What buyers say about white wine case of 6**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**39%
*“An Excellent wine”*
**Value For Money**25%
*“Very good price”*
**Taste-Overall**22%
*“the wine tastes lovely”*
**Advertised Vs Actual Product**4%
*“as it should”*
### **What buyers complain about **
**Taste-Overall**34%
*“sickly taste overall”*
**Advertised Vs Actual Product**18%
*“Not as advertised”*
**Alcohol Content**16%
*“Alcohol content now 8%”*
**Value For Money**9%
*“but is more expensive”*
**Size-Overall**5%
*“Too long”*
**Sweetness**5%
*“Smooth on the pallet, not sweet”*
**Sour**3%
*“sour”*
**Smell**3%
*“Don't know what's happened to this wine used to be ok now a horrible smell and the taste is different and went down to a 8 volume blossom hill crisp and fruit”*
## **Common questions**
- **Is white wine case of 6 profitable to sell on Amazon United Kingdom?**
- The niche generates £287K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the white wine case of 6 niche?**
- 12 brands and 54 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in white wine case of 6?**
- Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Alcohol Content. The return rate is 0.2%.
- **When does demand for white wine case of 6 peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the white wine case of 6 niche?**
- Listings span £4.48–£41.08; the average listing price is £25.82 (sweet spot $15–$100). The average incumbent carries 272 reviews — the moat a new listing must climb.
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