---
title: "White Port — £73K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/white-port"
last_updated: "2026-07-31T13:20:48.885Z"
locale: en
meta:
description: "Niche score 51/100 · £73K/yr market · 51K searches/yr. A concentrated shelf (top 5 take 80% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £73K/yr market · 51K searches/yr. A concentrated shelf (top 5 take 80% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Port — £73K/yr Amazon UK Niche (2026) - Flapen"
---
# **white port**
**Worth a look**
Shows low returns (0.4%), but a concentrated shelf (top 5 take 80% of clicks) keeps it on the watch list.
Market size 18Growth 56Conversion 79Competition 17Returns 98Price range 69Avg price 82Brand share 33Review moat 91Quality gap 38
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****173.9**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£17.86**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£11.93–£21.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+29.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£73K**
£73K/yr · 51K searches
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, white port is a £73K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white port market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£71K–£89K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**9%**
- Graham's49% - The Port Of Leith Distillery13% - Dow's9% - Laithwaites Wine9% - Kopke6% - Sogrape Vinhos6% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.1% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/white-port/trend)
## **Top white port products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£15K30%£22K40%£29K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grahams Fine White Port Wine 75 cl**Graham's**£11.93**4.7★740 rev](https://www.amazon.co.uk/dp/B07YSHKRC7) [2**Grahams Blend No. 5 White Port 75 cl**Graham's**£19.95**4.6★168 rev](https://www.amazon.co.uk/dp/B07PSJGGLQ) [3**Port of Leith Distillery White Port | 75cl | 19% ABV | Produced in Portugal | Medium Bodied Fortified Wine | Hints of Sweet Grapes & Rich Apricots | Delicious Served Chilled or Mixed in Cocktails**The Port Of Leith Distillery**£17.00**4.4★7 rev](https://www.amazon.co.uk/dp/B0DHL64XC1) [4**Dows Fine White Port wine 75 cl**Dow's**£15.51**4.7★268 rev](https://www.amazon.co.uk/dp/B008HKME54) [5**Andresen 10 Year Old White Port with Gift Box 50cl**Laithwaites Wine**£20.67**3.8★3 rev](https://www.amazon.co.uk/dp/B0G2CX8HH6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Andresen 10 Year Old White Port with Gift Box 50cl**Laithwaites Wine**£20.67**3 rev8mo ago](https://www.amazon.co.uk/dp/B0G2CX8HH6) [**Port of Leith Distillery White Port | 75cl | 19% ABV | Produced in Portugal | Medium Bodied Fortified Wine | Hints of Sweet Grapes & Rich Apricots | Delicious Served Chilled or Mixed in Cocktails**The Port Of Leith Distillery**£17.00**7 rev1y ago](https://www.amazon.co.uk/dp/B0DHL64XC1) [**Grahams Fine White Port Wine 75 cl**Graham's**£11.93**740 rev6y ago](https://www.amazon.co.uk/dp/B07YSHKRC7) [**Porto Pocas White Port 75cl 19% ABV Douro Portugal White Port**Porto Pocas**£17.43**51 rev6y ago](https://www.amazon.co.uk/dp/B07W7JXMN2) [**Grahams Blend No. 5 White Port 75 cl**Graham's**£19.95**168 rev7y ago](https://www.amazon.co.uk/dp/B07PSJGGLQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Offley White Port Non Vintage Wine 75 cl**Offley**£15.83**4.6★**▲ 88%**](https://www.amazon.co.uk/dp/B017HJGLSG) [**Sandeman Fine White Porto (1 x 0.75 L)**Sandeman**£17.34**4.4★**▲ 63%**](https://www.amazon.co.uk/dp/B004VD055C) [**Porto Pocas White Port 75cl 19% ABV Douro Portugal White Port**Porto Pocas**£17.43**4.3★**— 9%**](https://www.amazon.co.uk/dp/B07W7JXMN2) [**Grahams Blend No. 5 White Port 75 cl**Graham's**£19.95**4.6★**— 5%**](https://www.amazon.co.uk/dp/B07PSJGGLQ) [**Ferreira - Ferreira Dona Antonia Reserve White Port**Sogrape Vinhos**£21.76**4.7★**— 4%**](https://www.amazon.co.uk/dp/B0156TUOD2)
**~~View all trending →~~**
## **Common questions**
- **Is white port profitable to sell on Amazon United Kingdom?**
- The niche generates £73K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the white port niche?**
- 9 brands and 13 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 85% of demand.
- **When does demand for white port peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.0× the quietest.
- **What does it cost to enter the white port niche?**
- Listings span £11.93–£21.76; the average listing price is £17.86 (sweet spot $15–$100). The average incumbent carries 174 reviews — the moat a new listing must climb.
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