---
title: "White Napkins — £47K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/white-napkins"
last_updated: "2026-07-31T12:42:29.649Z"
locale: en
meta:
description: "Niche score 44/100 · £47K/yr market · 62K searches/yr · £4.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £47K/yr market · 62K searches/yr · £4.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Napkins — £47K/yr Amazon UK Niche (2026) - Flapen"
---
# **white napkins**
**Skip it**
Prices mostly outside the sweet spot ($0.88–$9.29) — this niche doesn't clear our bar today.
Market size 12Growth 34Conversion 97Competition 20Returns 99Price range 0Avg price 14Brand share 35Review moat 62Quality gap 72
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,028.29**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+7.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.87**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£47K**
£47K/yr · 62K searches
**Price range**
**Bad****£0.88–£9.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white napkins is a £47K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white napkins market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£49K–£61K**
- units × avg price
- **Conversion rate**
- **15.6%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**13%**
- Bulky Soft27% - Talking Tables18% - 1ABOVE18% - Farla Medical15% - The Cheeky Panda5% - FOOGO Green4% - Open — no brand owns it (5 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.
5K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/white-napkins/trend)
## **Top white napkins search terms**
- **white napkins**39K/yr+1.1%13.2% conv. - **white paper napkins**8K/yr+14.6%11.9% conv. - **white serviettes**6K/yr+26.6%15.4% conv. - **white napkins 100 pack**6K/yr+18.2%18.3% conv. - **napkins white**3K/yr+12.9%16.6% conv. - **white napkins disposable**787/yr-28.6%8.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/white-napkins/search-terms)
## **Top white napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£9K30%£14K40%£19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paper Serviettes Soft Napkins 33x33cm 2PLY BulkySoft Solid Colours Choose Colours (White 100)**Bulky Soft**£3.38**4.5★6,021 rev](https://www.amazon.co.uk/dp/B078JWZT1L) [2**100 Pack White Paper Napkins 30x30cm 1-Ply Serviettes**1ABOVE**£2.82**4.2★233 rev](https://www.amazon.co.uk/dp/B0DL6CHSTY) [3**Select White Paper Napkins - Pack of 100 2-Ply Disposable Table Napkins - Soft and Strong Paper Serviettes for All Occasions - Everyday Tissues for Cleaning Spills Wiping Surfaces Personal Hygiene**Farla Medical**£3.31**4.6★1,341 rev](https://www.amazon.co.uk/dp/B07SQ92ZJG) [4**Talking Tables Table Kind 100 x Soft White Paper Napkins Bulk Pack 33cm 2ply Disposable Serviettes Compostable Recyclable Sustainable for Business Parties Catering Cafes Schools Events Made in EU**Talking Tables**£3.90**4.6★1,142 rev](https://www.amazon.co.uk/dp/B0CPTC9W35) [5**The Cheeky Panda Bamboo Paper Disposable Napkins | Pack of 100 White Cocktail Napkins | 25 x 25cm | 2 Ply Paper Serviettes (Package may vary)**The Cheeky Panda**£3.13**4.5★1,531 rev](https://www.amazon.co.uk/dp/B07YV8QNNJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Table Kind 50 x Soft White Napkins Disposable Napkins Quality Serviettes for Party Serviettes Catering & Everyday Use Eco-Friendly Home Compostable FSC Recyclable Made in EU 3ply 33cm**Talking Tables**£2.93**72 rev9mo ago](https://www.amazon.co.uk/dp/B0FX2WXKBH) [**Table Kind 300 x White Napkins Disposable Serviettes 1ply Paper Napkins for Parties Catering Festivals Food Vans Cafés Corporate Events Bars Restaurants Camping Picnics BBQ Compostable**Talking Tables**£6.10**97 rev10mo ago](https://www.amazon.co.uk/dp/B0FR3FPMB4) [**Nisbets Essentials 30cm 2ply 4 fold White Lunch Napkin (Box 50)**NISBETS**£0.88**7 rev1y ago](https://www.amazon.co.uk/dp/B0DVLDH3DD) [**100 Pack White Paper Napkins 30x30cm 1-Ply Serviettes**1ABOVE**£2.82**233 rev1y ago](https://www.amazon.co.uk/dp/B0DL6CHSTY) [**Talking Tables Table Kind 100 x Soft White Paper Napkins Bulk Pack 33cm 2ply Disposable Serviettes Compostable Recyclable Sustainable for Business Parties Catering Cafes Schools Events Made in EU**Talking Tables**£3.90**1,142 rev2y ago](https://www.amazon.co.uk/dp/B0CPTC9W35)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nisbets Essentials 30cm 2ply 4 fold White Lunch Napkin (Box 50)**NISBETS**£0.88**4.3★**▲ 297%**](https://www.amazon.co.uk/dp/B0DVLDH3DD) [**FOOGO Green 100pcs Elegant White Paper Napkins FSC Certified 33 x 33 cm 2 Ply Strong Paper Serviettes Fully Home Compostable Super Soft Paper Tissues Cocktail Disposable Napkins**FOOGO Green**£4.96**4.6★**▲ 157%**](https://www.amazon.co.uk/dp/B0BTPX3R6F) [**PEACHICHA Cocktail Napkin Disposable Beverage Bar Napkins Cloth-Like Paper Napkins Linen-Feel Great for Wedding Party Or Everyday Use 20 x 20cm (100 Count White)**Peachicha**£7.94**3.9★**▲ 101%**](https://www.amazon.co.uk/dp/B0CGL5JSFM) [**100 Pack White Paper Napkins 30x30cm 1-Ply Serviettes**1ABOVE**£2.82**4.2★**▲ 90%**](https://www.amazon.co.uk/dp/B0DL6CHSTY) [**500 x White Serviettes Paper Napkins (30 x 30 cm) 1-Ply Strong Serviettes Super Soft Paper Tissues Cocktail Napkins Disposable Napkins - Best for Christmas Parties Halloween Thanksgiving**Mega Packaging**£7.49**4.0★**▲ 47%**](https://www.amazon.co.uk/dp/B0C5M29WYX)
**~~View all trending →~~**
## **What buyers say about white napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**37%
*“Good value napkins, nice quality”*
**Value For Money**26%
*“not expensive”*
**Thickness**7%
*“Just a lovely thick serviette”*
**Advertised Vs Actual Product**6%
*“Do the job”*
**Soft Feel**5%
*“Nice and soft”*
**Size-Overall**5%
*“Great size”*
**Strength**4%
*“Quite strong”*
**Color**3%
*“They would be nice and different colours”*
**Ease Of Use**2%
*“Useful”*
**Durability**1%
*“Durable”*
### **What buyers complain about **
**Quality-Overall**21%
*“buy a better quality pack so this was a total waste of money”*
**Thickness**20%
*“they were much thicker than these”*
**Size-Overall**16%
*“Too small”*
**Value For Money**13%
*“Quite expensive”*
**Strength**7%
*“break very easily”*
**Advertised Vs Actual Product**3%
*“The picture is misleading, actually they are very small and thin”*
**Thin**3%
*“Very thin”*
**Material Quality**1%
*“not cloth like or linen feel”*
**Dispensing Mechanism**1%
*“size not correct to put in dispenser”*
**Absorbency**1%
*“Size is very small not much of an absorbent”*
### **Top return reasons **
**Quality-Overall**32%
**Size-Overall**26%
**Thin**17%
**Value For Money**7%
**Material Quality**6%
**Advertised Vs Actual Product**4%
**Ethical Trade/Fair Trade**1%
**Product Condition**1%
**Ease Of Use**1%
**Color**1%
## **Common questions**
- **Is white napkins profitable to sell on Amazon United Kingdom?**
- The niche generates £47K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the white napkins niche?**
- 11 brands and 46 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in white napkins?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.2%.
- **When does demand for white napkins peak?**
- Demand peaks in Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the white napkins niche?**
- Listings span £0.88–£9.29; the average listing price is £4.87 (sweet spot $15–$100). The average incumbent carries 1,028 reviews — the moat a new listing must climb.
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