---
title: "White Mice — £45K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/white-mice"
last_updated: "2026-07-31T14:09:03.852Z"
locale: en
meta:
description: "Niche score 42/100 · £45K/yr market · 82K searches/yr · £8.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £45K/yr market · 82K searches/yr · £8.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Mice — £45K/yr Amazon UK Niche (2026) - Flapen"
---
# **white mice**
**Skip it**
Prices mostly outside the sweet spot ($5.09–$12.36) — this niche doesn't clear our bar today.
Market size 11Growth 21Conversion 69Competition 45Returns 100Price range 0Avg price 24Brand share 12Review moat 90Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****204.19**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£8.69**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-7.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£45K**
£45K/yr · 82K searches
**Price range**
**Bad****£5.09–£12.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white mice is a £45K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white mice market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£52K–£70K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#559**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **38%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**3%**
- Berrymans37% - Krazy Kandi27% - Hannahs16% - MyCandyShop10% - Bonds of London6% - Marley's2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.
4K3KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/white-mice/trend)
## **Top white mice search terms**
- **white mice**23K/yr+14.8%7.1% conv. - **chocolate mice**23K/yr-11.6%3.8% conv. - **white mice sweets**15K/yr-22.8%7.8% conv. - **white chocolate mice**13K/yr-20.8%6.2% conv. - **white mice chocolate**5K/yr+0.7%7.3% conv. - **chocolate mouse**3K/yr+20.2%0.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/white-mice/search-terms)
## **Top white mice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£7K20%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hannahs White Mice Cream Flavour Candy Pieces Bulk Tub | Sweet Mice-Shaped Treats**Krazy Kandi**£7.69**4.6★66 rev](https://www.amazon.co.uk/dp/B0DYK78V6D) [2**White Mice Sweets - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£12.36**4.3★57 rev](https://www.amazon.co.uk/dp/B0CBHDMB7S) [3**White Mice Sweets Chocolate Mice 500 Gram Bulk Bag 500g Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£8.34**4.4★60 rev](https://www.amazon.co.uk/dp/B0BWS3NTLC) [4**Original White Chocolate Mice Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.**Berrymans**£11.46**4.4★771 rev](https://www.amazon.co.uk/dp/B07S1KCXCJ) [5**Pink and White Mice 500g Chocolate Treats Smooth Melt-in-Mouth for Parties and Baby Showers ideal as pick and mix sweets or a sweets gift box**MyCandyShop**£6.47**4.0★64 rev](https://www.amazon.co.uk/dp/B0FVZR8SP3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hannahs White Chocolate Mice 600g Resealable Tub | Creamy Retro Sweets Bulk Sharing Pack | Iconic Confectionery for Party Bags Gifting and Movie Nights**Krazy Kandi**£7.76**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GPGKTGWZ) [**Pink and White Mice 500g Chocolate Treats Smooth Melt-in-Mouth for Parties and Baby Showers ideal as pick and mix sweets or a sweets gift box**MyCandyShop**£6.47**64 rev9mo ago](https://www.amazon.co.uk/dp/B0FVZR8SP3) [**Hannahs White Mice Cream Flavour Candy Pieces Bulk Tub | Sweet Mice-Shaped Treats**Krazy Kandi**£7.69**66 rev1y ago](https://www.amazon.co.uk/dp/B0DYK78V6D) [**Bonds of London Pick n Mix Station Choco Mix 1 kg (Pack of 1)**Bonds of London**£7.40**214 rev1y ago](https://www.amazon.co.uk/dp/B0DK9DSHKH) [**White Mice Sweets - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£12.36**57 rev3y ago](https://www.amazon.co.uk/dp/B0CBHDMB7S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hannahs White Chocolate Mice 600g Resealable Tub | Creamy Retro Sweets Bulk Sharing Pack | Iconic Confectionery for Party Bags Gifting and Movie Nights**Krazy Kandi**£7.76**4.0★**▲ 341%**](https://www.amazon.co.uk/dp/B0GPGKTGWZ) [**Hannahs White Mice 600g Tub - White Chocolate Flavour Sweets**Marley's**£8.34**5.0★**▲ 99%**](https://www.amazon.co.uk/dp/B0FFHF6TSJ) [**Hannahs Chocolate Candy Mice 1 kg**Hannahs**£9.32**3.9★**▲ 85%**](https://www.amazon.co.uk/dp/B074BDZNZ5) [**White Mice Sweets Chocolate Mice 500 Gram Bulk Bag 500g Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£8.34**4.4★**▲ 19%**](https://www.amazon.co.uk/dp/B0BWS3NTLC) [**Bonds of London Pick n Mix Station Choco Mix 1 kg (Pack of 1)**Bonds of London**£7.40**4.5★**▲ 17%**](https://www.amazon.co.uk/dp/B0DK9DSHKH)
**~~View all trending →~~**
## **What buyers say about white mice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**21%
*“Taste good”*
**Value For Money**20%
*“Good value”*
**Sweetness**15%
*“good mix of different sweets”*
**Quality-Overall**13%
*“Excellent quality”*
**Advertised Vs Actual Product**10%
*“As described”*
**Size-Overall**3%
*“Good size and taste good”*
**Baking**3%
*“Perfect for decorating a special cake”*
**Flavor**3%
*“Full of flavour”*
**Gifting Purpose**1%
*“a brilliant gift that was well received”*
**Ease Of Chewing/Swallowing**1%
*“Quality, chewability,good mixture,no stickiness,no fizzyness”*
### **What buyers complain about **
**Taste-Overall**20%
*“not nice chocolate”*
**Quality-Overall**16%
*“These are not the best quality”*
**Storage Temperature**9%
*“All melted”*
**Durability**7%
*“dont not last too long”*
**Value For Money**6%
*“Very expensive for what you get”*
**Artificial Colors**5%
*“take some white out apart from that they liked them”*
**Blend/Ratio**5%
*“Not much of a mix”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Spiciness**5%
*“Scrumptious”*
**Size-Overall**5%
*“A big bag of sweets”*
## **Common questions**
- **Is white mice profitable to sell on Amazon United Kingdom?**
- The niche generates £45K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the white mice niche?**
- 8 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in white mice?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Storage Temperature. The return rate is 0.0%.
- **When does demand for white mice peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the white mice niche?**
- Listings span £5.09–£12.36; the average listing price is £8.69 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.
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