---
title: "Trend — white food colouring - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/white-food-colouring/trend"
last_updated: "2026-07-31T23:39:27.707Z"
locale: en
meta:
  description: "Niche score 52/100 · £208K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £208K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — white food colouring - Flapen"
---

# **white food colouring**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 40Growth 19Conversion 96Competition 62Returns 100Price range 74Avg price 22Brand share 13Review moat 72Quality gap 40

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£2.89–£50.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****604.81**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£208K**

£208K/yr · 189K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£8.01**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-12.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand