---
title: "White Food Colouring — £208K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/white-food-colouring"
last_updated: "2026-07-31T15:12:02.513Z"
locale: en
meta:
description: "Niche score 52/100 · £208K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £208K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Food Colouring — £208K/yr Amazon UK Niche (2026) - Flapen"
---
# **white food colouring**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 40Growth 19Conversion 96Competition 62Returns 100Price range 74Avg price 22Brand share 13Review moat 72Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£2.89–£50.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****604.81**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£208K**
£208K/yr · 189K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.01**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, white food colouring is a £208K/yr Amazon United Kingdom market (189K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white food colouring market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£160K–£200K**
- units × avg price
- **Conversion rate**
- **13.7%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **31%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 87%
**Open market**
**3%**
- Colour Mill58% - Sugarflair Colours25% - Ingenious Edibles7% - Squires Kitchen3% - Renshaw2% - Waysroma2% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/white-food-colouring/trend)
## **Top white food colouring search terms**
- **colour mill food colouring**72K/yr-16.0%4.5% conv. - **white food colouring**39K/yr-5.3%20.4% conv. - **colour mill**36K/yr-18.4%3.6% conv. - **white food colouring for buttercream**11K/yr-8.7%19.1% conv. - **colour mill white**6K/yr+8.2%22.2% conv. - **color mill food colouring**6K/yr-18.6%4.0% conv. - **white colour mill**4K/yr+1.8%27.1% conv. - **colourmill**4K/yr-3.8%4.2% conv. - **color mill**4K/yr-14.2%3.4% conv. - **white food colouring gel**3K/yr-10.1%18.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/white-food-colouring/search-terms)
## **Top white food colouring products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£8K8%£17K12%£25K16%£33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colour Mill Edible Food Paint White Oil Based Food Color for Baking Icing and DIY Slime and Crafts - 20 ml**Colour Mill**£5.62**4.5★447 rev](https://www.amazon.co.uk/dp/B08RJW2MTN) [2**Sugarflair Essentials White Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable**Sugarflair Colours**£2.89**4.4★379 rev](https://www.amazon.co.uk/dp/B0F315SG71) [3**Colour Flex Icing Whitener 80g - White Food Colouring for Whitening Buttercream Sugarpaste Royal Icing and Frostings**Sugarflair Colours**£4.72**4.2★157 rev](https://www.amazon.co.uk/dp/B0F67HVY1M) [4**Colour Mill Oil Blend Food Colouring Set Kickstarter - Next Generation Food Colours: Yellow Orange Red Hot Pink Baby Pink Purple Blac Chocolate Forest Lime Sky Blue Royal - Set 12 x 20 ml**Colour Mill**£50.18**4.6★398 rev](https://www.amazon.co.uk/dp/B0BSJ1Z3SP) [5**Colour Mill Baby Pink - Next Generation Oil Based Food Colouring for Baking Decorating Icing and Cooking Food Dye DIY Slime and Crafts 20 ml**Colour Mill**£5.19**4.6★92 rev](https://www.amazon.co.uk/dp/B0D49PL8XY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Colour Flex White Oil-Based Food Colouring 25ml - Vibrant Concentrated Formula for Chocolate Buttercream Cake Batter and More by Sugarflair - Vegan Kosher Bake-Stable**Sugarflair Colours**£4.07**21 rev8mo ago](https://www.amazon.co.uk/dp/B0FVW7CP5R) [**Renshaw Water Based Gel Food Colouring Fluffy Cloud White 20g (Pack of 1)**Renshaw**£3.90**32 rev8mo ago](https://www.amazon.co.uk/dp/B0G15JYXZT) [**Colour Flex Icing Whitener 80g - White Food Colouring for Whitening Buttercream Sugarpaste Royal Icing and Frostings**Sugarflair Colours**£4.72**157 rev1y ago](https://www.amazon.co.uk/dp/B0F67HVY1M) [**Sugarflair Essentials White Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable**Sugarflair Colours**£2.89**379 rev1y ago](https://www.amazon.co.uk/dp/B0F315SG71) [**Colour Mill Baby Pink - Next Generation Oil Based Food Colouring for Baking Decorating Icing and Cooking Food Dye DIY Slime and Crafts 20 ml**Colour Mill**£5.19**92 rev2y ago](https://www.amazon.co.uk/dp/B0D49PL8XY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colour Flex White Oil-Based Food Colouring 25ml - Vibrant Concentrated Formula for Chocolate Buttercream Cake Batter and More by Sugarflair - Vegan Kosher Bake-Stable**Sugarflair Colours**£4.07**4.1★**▲ 224%**](https://www.amazon.co.uk/dp/B0FVW7CP5R) [**Ingenious Edibles Icing & Frosting Whitener White Food Colouring 100g**Ingenious Edibles**£5.64**4.5★**▲ 179%**](https://www.amazon.co.uk/dp/B0924WX5DX) [**Colour Mill Oil Blend Food Colouring Sky Blue: Next Generation Oil Based Food Colours - 20 ml**Colour Mill**£5.08**4.7★**▲ 177%**](https://www.amazon.co.uk/dp/B08VF66WV1) [**Renshaw Water Based Gel Food Colouring Fluffy Cloud White 20g (Pack of 1)**Renshaw**£3.90**4.8★**▲ 147%**](https://www.amazon.co.uk/dp/B0G15JYXZT) [**Colour Mill Oil Blend Food Colouring Sage: Next Generation Oil Based Food Colours - 20 ml**Colour Mill**£5.14**4.6★**▲ 73%**](https://www.amazon.co.uk/dp/B09J5DRKZC)
**~~View all trending →~~**
## **What buyers say about white food colouring**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**41%
*“Good colour”*
**Quality-Overall**20%
*“Absolutely blummin brilliant”*
**Artificial Colors**10%
*“Perfect for colouring white chocolate”*
**Value For Money**5%
*“Good value for money”*
**Advertised Vs Actual Product**5%
*“As expected”*
**Ease Of Use**3%
*“Very easy to use”*
**Texture/Consistency-Overall**2%
*“Perfect consistency & colour”*
**Baking**2%
*“Very good for your cakes and pastries”*
**Taste-Overall**1%
*“clean white without changing the taste or texture”*
**Smell**1%
*“I have a strong sense of smell”*
### **What buyers complain about **
**Color**22%
*“Not vibrant enough”*
**Artificial Colors**14%
*“Food colouring”*
**Functionality-Overall**11%
*“Doesn't work”*
**Taste-Overall**9%
*“Weird taste”*
**Quality-Overall**7%
*“Not as good as I was expecting”*
**Value For Money**4%
*“Expensive for the amount you get”*
**Size-Overall**3%
*“Small”*
**Advertised Vs Actual Product**3%
*“Doesn't do what it claims”*
**Ease Of Use**2%
*“I couldn't peel the pieces off”*
**Texture/Consistency-Overall**2%
*“the texture was grainy”*
## **Common questions**
- **Is white food colouring profitable to sell on Amazon United Kingdom?**
- The niche generates £208K/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the white food colouring niche?**
- 9 brands and 20 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in white food colouring?**
- Top complaints mined from reviews: Color, Artificial Colors, Functionality-Overall. The return rate is 0.0%.
- **When does demand for white food colouring peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the white food colouring niche?**
- Listings span £2.89–£50.18; the average listing price is £8.01 (sweet spot $15–$100). The average incumbent carries 605 reviews — the moat a new listing must climb.
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