---
title: "White Creme Egg — £8K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/white-creme-egg"
last_updated: "2026-07-31T13:20:57.286Z"
locale: en
meta:
description: "Niche score 35/100 · £8K/yr market · 13K searches/yr · £13.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £8K/yr market · 13K searches/yr · £13.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Creme Egg — £8K/yr Amazon UK Niche (2026) - Flapen"
---
# **white creme egg**
**Skip it**
Soft demand (-75.0% this quarter) — this niche doesn't clear our bar today.
Market size 2Growth 0Conversion 52Competition 19Returns 100Price range 55Avg price 60Brand share 0Review moat 45Quality gap 84
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£13.22**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£2.72–£30.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,022.3**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£8K**
£8K/yr · 13K searches
**Growth**
**Bad****-75.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, white creme egg is a £8K/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white creme egg market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£13K–£17K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#1,287**
- **Page quality**
- **0%**
- **Prime**
- **30%**
- **Sponsored**
- **0%**
- **Out of stock**
- **22.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**88**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Cadbury56% - SKYTE27% - Khudadad10% - SHANZA DEPARTMENTAL'S7%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -75.0% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonMarJunAugNovMarMay
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 27.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/white-creme-egg/trend)
## **Top white creme egg search terms**
- **white creme egg**5K/yr-78.8%7.6% conv. - **white cream eggs**3K/yr-68.3%5.0% conv. - **white creme eggs**1K/yr-64.5%7.2% conv. - **white chocolate creme egg**1K/yr-69.6%8.3% conv. - **creme eggs white**1K/yr-82.5%5.8% conv. - **white cream egg**617/yr-81.2%5.3% conv. - **white chocolate cream egg**332/yr-85.9%9.1% conv. - **white cadbury creme egg**32/yr-100.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/white-creme-egg/search-terms)
## **Top white creme egg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£1K30%£2K45%£3K60%£5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cadbury White Chocolate Crème Eggs 40 g (Pack of 48)**Cadbury**£17.41**4.4★295 rev](https://www.amazon.co.uk/dp/B0B9YSNZ57) [2**Cadbury White Chocolate Creme Egg (Pack of 10). Easter Egg Hunt Thank you Gift Present White Chocolate Filled Eggs OFFICIAL Perfect For Easter Egg Hunt School**SKYTE**£9.33**3.4★11 rev](https://www.amazon.co.uk/dp/B0GKC63J6Z) [3**Creme Egg - Easter Eggs White Chocolate Creme Eggs Eggs For Easter Egg Hunt Kids Easter Eggs (10 x White Creme Eggs)**Khudadad**£10.45**4.0★2 rev](https://www.amazon.co.uk/dp/B0F6LNZNM3) [4**Cadbury White Chocolate Creme Egg (Pack of 50) Easter Egg Hunt Thank you Gift Present White Chocolate Filled Eggs OFFICIAL Perfect For Easter Egg Hunt School**SKYTE**£30.03**5.0★4 rev](https://www.amazon.co.uk/dp/B0GKBJFTN3) [5**Easter White Chocolate Creme Eggs 40g Pack of 48 | Classic Cream Filled Easter Chocolate Eggs | Bulk Buy for Egg & Party Pack**SHANZA DEPARTMENTAL'S**£21.75**5.0★1 rev](https://www.amazon.co.uk/dp/B0GQHFBKX9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Easter White Chocolate Creme Eggs 40g Pack of 48 | Classic Cream Filled Easter Chocolate Eggs | Bulk Buy for Egg & Party Pack**SHANZA DEPARTMENTAL'S**£21.75**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GQHFBKX9) [**Cadbury Crème Egg White Large Chocolate Easter Egg With 1 White Creme Egg Perfect For Easter Egg Hunt School Offices Great Gift For Kids & Adults Special Collection**SKYTE**£7.86**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GM1LGGTX) [**Cadbury White Chocolate Creme Egg (Pack of 10). Easter Egg Hunt Thank you Gift Present White Chocolate Filled Eggs OFFICIAL Perfect For Easter Egg Hunt School**SKYTE**£9.33**11 rev5mo ago](https://www.amazon.co.uk/dp/B0GKC63J6Z) [**Cadbury White Chocolate Creme Egg (Pack of 50) Easter Egg Hunt Thank you Gift Present White Chocolate Filled Eggs OFFICIAL Perfect For Easter Egg Hunt School**SKYTE**£30.03**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GKBJFTN3) [**Cadbury Dairy Milk White Chocolate Crème Egg Easter Gift Multipack of 5 x 40 g Perfect For Easter Egg Hunt School Offices**SKYTE**£6.76**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GKBZHNT2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Easter White Chocolate Creme Eggs 40g Pack of 48 | Classic Cream Filled Easter Chocolate Eggs | Bulk Buy for Egg & Party Pack**SHANZA DEPARTMENTAL'S**£21.75**5.0★**▲ 188%**](https://www.amazon.co.uk/dp/B0GQHFBKX9) [**Cadbury White Chocolate Creme Egg (Pack of 50) Easter Egg Hunt Thank you Gift Present White Chocolate Filled Eggs OFFICIAL Perfect For Easter Egg Hunt School**SKYTE**£30.03**5.0★**▲ 61%**](https://www.amazon.co.uk/dp/B0GKBJFTN3) [**Cadbury White Chocolate Crème Eggs 40 g (Pack of 48)**Cadbury**£17.41**4.4★**▲ 54%**](https://www.amazon.co.uk/dp/B0B9YSNZ57) [**Creme Egg - Easter Eggs White Chocolate Creme Eggs Eggs For Easter Egg Hunt Kids Easter Eggs (10 x White Creme Eggs)**Khudadad**£10.45**4.0★**▲ 16%**](https://www.amazon.co.uk/dp/B0F6LNZNM3) [**Cadbury White Chocolate Creme Egg (Pack of 10). Easter Egg Hunt Thank you Gift Present White Chocolate Filled Eggs OFFICIAL Perfect For Easter Egg Hunt School**SKYTE**£9.33**3.4★**▲ 12%**](https://www.amazon.co.uk/dp/B0GKC63J6Z)
**~~View all trending →~~**
## **What buyers say about white creme egg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**38%
*“Excellent value for money”*
**Taste-Overall**35%
*“Great taste”*
**Quality-Overall**8%
*“White chocolate great quality of items great chocolate quality”*
**Advertised Vs Actual Product**8%
*“As Expected”*
**Gifting Purpose**5%
*“bought as a gift”*
**Sweetness**1%
*“Doesn't matter how sweet they are I am sure I can scoff the box of 5”*
**Size-Overall**1%
*“Good size as you got 48 pieces”*
### **What buyers complain about **
**Taste-Overall**22%
*“Taste not good”*
**Quality-Overall**12%
*“Bad quality”*
**Texture/Consistency-Overall**10%
*“nothing like the texture of the ones in the shop”*
**Advertised Vs Actual Product**8%
*“I only received 12 eggs - not the 48 as advertised”*
**Hard Feel**7%
*“Most of the eggs were hard in the centre”*
**Value For Money**7%
*“have found them cheaper on another supplier site”*
**Moist/Dry**4%
*“the insides are all dried out”*
**Flavor**3%
*“Awful flavour the creme inside is very artificial”*
**Natural Resource Wastage**3%
*“Waste of money”*
**Stale/Rotten/Spoiled**3%
*“I strongly suspect the contents shall be stale”*
## **Common questions**
- **Is white creme egg profitable to sell on Amazon United Kingdom?**
- The niche generates £8K/yr across 10 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -75.0%. Flapen's verdict: Skip it (35/100).
- **How competitive is the white creme egg niche?**
- 4 brands and 88 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in white creme egg?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Texture/Consistency-Overall. The return rate is 0.0%.
- **When does demand for white creme egg peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 27.6× the quietest.
- **What does it cost to enter the white creme egg niche?**
- Listings span £2.72–£30.03; the average listing price is £13.22 (sweet spot $15–$100). The average incumbent carries 2,022 reviews — the moat a new listing must climb.
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