---
title: "Search terms — whisky - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/whisky/search-terms"
last_updated: "2026-07-31T08:49:59.247Z"
locale: en
meta:
  description: "Niche score 70/100 · £12.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 70/100 · £12.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — whisky - Flapen"
---

# **whisky**

**Worth a look**

Shows a $12.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 24Conversion 69Competition 85Returns 98Price range 91Avg price 93Brand share 95Review moat 24Quality gap 18

**Market size**

**Incredible****£12.3M**

£12.3M/yr · 8.9M searches

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****40%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****£22.06**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£12.87–£53.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-2.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,265.83**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")