---
title: "Search terms — whisky miniatures - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/whisky-miniatures/search-terms"
last_updated: "2026-07-31T22:01:22.728Z"
locale: en
meta:
  description: "Niche score 54/100 · £137K/yr market · 246K searches/yr · £15.17 avg price. Soft demand (-6.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £137K/yr market · 246K searches/yr · £15.17 avg price. Soft demand (-6.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — whisky miniatures - Flapen"
---

# **whisky miniatures**

**Worth a look**

Shows low returns (0.6%), but soft demand (-6.7% this quarter) keeps it on the watch list.

Market size 30Growth 22Conversion 46Competition 78Returns 97Price range 67Avg price 75Brand share 71Review moat 67Quality gap 23

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Avg price**

**Great****£15.17**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****824.75**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£3.82–£37.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£137K**

£137K/yr · 246K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.7%**

90-day search growth — must beat 0% to launch