---
title: "Trend — whisky liqueur - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/whisky-liqueur/trend"
last_updated: "2026-07-31T14:21:48.480Z"
locale: en
meta:
  description: "Niche score 51/100 · £749K/yr market · 391K searches/yr · £18.44 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £749K/yr market · 391K searches/yr · £18.44 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — whisky liqueur - Flapen"
---

# **whisky liqueur**

**Worth a look**

Shows low returns (0.4%), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 71Growth 25Conversion 88Competition 21Returns 98Price range 79Avg price 84Brand share 29Review moat 53Quality gap 14

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£18.44**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£6.92–£46.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£749K**

£749K/yr · 391K searches

**Review moat**

**Good****1,383.38**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-0.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality