---
title: "Whisky Liqueur — £749K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/whisky-liqueur"
last_updated: "2026-07-31T17:10:33.748Z"
locale: en
meta:
description: "Niche score 51/100 · £749K/yr market · 391K searches/yr · £18.44 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £749K/yr market · 391K searches/yr · £18.44 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Whisky Liqueur — £749K/yr Amazon UK Niche (2026) - Flapen"
---
# **whisky liqueur**
**Worth a look**
Shows low returns (0.4%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Market size 71Growth 25Conversion 88Competition 21Returns 98Price range 79Avg price 84Brand share 29Review moat 53Quality gap 14
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£18.44**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.92–£46.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£749K**
£749K/yr · 391K searches
**Review moat**
**Good****1,383.38**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, whisky liqueur is a £749K/yr Amazon United Kingdom market (391K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **whisky liqueur market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£738K–£922K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#223**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**8%**
- FIREBALL28% - Sheep Dog24% - SHANKY'S WHIP16% - Fireball12% - Glayva7% - Jim Beam5% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.
30K20KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/whisky-liqueur/trend)
## **Top whisky liqueur search terms**
- **fireball cinnamon whisky**74K/yr-0.2%9.8% conv. - **fireball**73K/yr+4.3%7.1% conv. - **shankys whip**32K/yr-10.3%13.1% conv. - **sheepdog peanut butter whisky**25K/yr+3.5%17.3% conv. - **glayva**26K/yr-4.8%8.0% conv. - **sheep dog peanut butter whiskey**24K/yr-7.2%14.9% conv. - **jim beam black cherry**17K/yr+3.4%13.6% conv. - **peanut butter whiskey**14K/yr+1.6%11.1% conv. - **shankys whip irish whiskey**7K/yr+11.4%13.7% conv. - **fire ball**9K/yr+4.5%3.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/whisky-liqueur/search-terms)
## **Top whisky liqueur products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£75K20%£150K30%£225K40%£299K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 70cl Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails**FIREBALL**£11.85**4.8★5,942 rev](https://www.amazon.co.uk/dp/B004CYZ7ZI) [2**Sheep Dog Peanut Butter Whiskey Liqueur 70cl 35% ABV Aroma of Vanilla and Butterscotch with Sweet Caramel Taste Ideal Neat or in Cocktails like Peanut Butter Old Fashioned Whisky Gift Idea**Sheep Dog**£15.20**4.7★3,089 rev](https://www.amazon.co.uk/dp/B08RD3FYV6) [3**Shankys Whip | 70cl | Caramel and Vanilla Irish Whiskey Liqueur | 33% ABV | Whiskey Blend | Toffee Liqueur | Enjoy Neat | Whisky Cocktails Alcohol Gift Shots**SHANKY'S WHIP**£19.35**4.8★2,132 rev](https://www.amazon.co.uk/dp/B08YLL825N) [4**Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 1l Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails**Fireball**£18.07**4.8★2,084 rev](https://www.amazon.co.uk/dp/B0063LQLVC) [5**Jim Beam Black Cherry Kentucky Bourbon Whiskey 70cl- 32.5% ABV**Jim Beam**£13.73**4.6★117 rev](https://www.amazon.co.uk/dp/B08YPRFFWM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shankys Whip | Shot Glass Gift Pack | Irish Whiskey Liqueur Flavoured with Caramel and Vanilla | 33% ABV | Whiskey Blend Toffee Liqueur | Whisky Cocktails Gift Shots Spirits Gift Box**SHANKY'S WHIP**£22.65**2,132 rev1y ago](https://www.amazon.co.uk/dp/B0DJ9BMMC8) [**Diabolo Whisky Liqueur Spiced Whisky & Hot Cinnamon Flavours Cocktail Ingredient for Shots & Spicy Old Fashioned 22% Alcohol Drink Artisan Liquor Blended Whiskey taste for Home Bar 70cl**Diabolo**£10.01**55 rev1y ago](https://www.amazon.co.uk/dp/B0DKJVK9KW) [**Shankys Whip | The Original Black Liqueur and Whiskey Blend | Flavoured with Caramel and Vanilla | 33% ABV | Whiskey Liqueur | Whisky Cocktails Gift (1.75ltr Bottle)**SHANKY'S WHIP**£46.49**2,132 rev2y ago](https://www.amazon.co.uk/dp/B0CYHBMCSR) [**Fireball - Cinnamon Miniatures 10 x 5cl - Whisky Liqueur 5cl x 10 33% ABV**Scotch Whisky**£19.06**1 rev2y ago](https://www.amazon.co.uk/dp/B0CW86G4R5) [**Fireball Whisky Gift Pack Contains 2 x 50ml Bottles of Cinnamon Whisky 33% ABV and Two Red Dragon Shot Glasses Limited Edition for Birthday Gifts Christmas Gifts Stocking Fillers By Blue Tree Gifts**Blue Tree**£6.92**62 rev2y ago](https://www.amazon.co.uk/dp/B0CL2LCK4F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glayva Whisky Liqueur 50cl | Award-Winning Whisky Liqueur | Spiced Siestas & Tangerine Sundreams | Explore a World of New Flavours with Glayva | Crafted in Scotland Enjoyed Worldwide | 35% vol**Glayva**£12.15**5.0★**▲ 160%**](https://www.amazon.co.uk/dp/B071S81J3T) [**Jim Beam Black Cherry Kentucky Bourbon Whiskey 70cl- 32.5% ABV**Jim Beam**£13.73**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B08YPRFFWM) [**Shankys Whip | The Original Black Liqueur and Whiskey Blend | Flavoured with Caramel and Vanilla | 33% ABV | Whiskey Liqueur | Whisky Cocktails Gift (1.75ltr Bottle)**SHANKY'S WHIP**£46.49**4.8★**▲ 24%**](https://www.amazon.co.uk/dp/B0CYHBMCSR) [**Sheep Dog Peanut Butter Whiskey Liqueur 70cl 35% ABV Aroma of Vanilla and Butterscotch with Sweet Caramel Taste Ideal Neat or in Cocktails like Peanut Butter Old Fashioned Whisky Gift Idea**Sheep Dog**£15.20**4.7★**▲ 10%**](https://www.amazon.co.uk/dp/B08RD3FYV6) [**Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 70cl Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails**FIREBALL**£11.85**4.8★**— 8%**](https://www.amazon.co.uk/dp/B004CYZ7ZI)
**~~View all trending →~~**
## **What buyers say about whisky liqueur**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“This stuff is just absolutely delicious”*
**Alcohol Flavor**19%
*“A very good drink to have at a party's and good value”*
**Value For Money**15%
*“good value”*
**Gifting Purpose**7%
*“Fabulous gift, great price”*
**Flavor**7%
*“Love the flavour”*
**Sweetness**7%
*“very sweet”*
**Quality-Overall**7%
*“Good Quality”*
**Smell**2%
*“Must be good stuff as they called me to say thanks and I could smell their breath down the phone, WOW”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
**Storage Temperature**1%
*“Its the perfect excuse to stay in, keep warm & hibernate until this ghastly weather is over for another year”*
### **What buyers complain about **
**Taste-Overall**13%
*“Value for money qaulity taste wasn't pleasant 😕 I gave full bottle away to a neighbour were i live was very ungrateful tho”*
**Alcohol Flavor**8%
*“dont usually like whiskey”*
**Sweetness**8%
*“I'm not one for sweet drinks”*
**Flavor**7%
*“So disappointed with this drink, it's far too sweet and the cherry flavour is artificial and overpowering, not even sure if it's flavoured bourbon or something completely different, nothing's stated on the bottle other than "liquer", which makes me rather suspicious”*
**Value For Money**7%
*“Bit pricey”*
**Contamination**4%
*“However, received a bottle this evening from Amazon, its defected”*
**Functionality-Overall**4%
*“This should not work”*
**Alcohol Content**4%
*“I know some people are dubious about buying alcohol from Amazon”*
**Artificial Sweeteners**4%
*“So disappointed with this drink, it's far too sweet and the cherry flavour is artificial and overpowering, not even sure if it's flavoured bourbon or something completely different, nothing's stated on the bottle other than "liquer", which makes me rather suspicious”*
**Blend/Ratio**4%
*“Bit of a mix up it seems”*
## **Common questions**
- **Is whisky liqueur profitable to sell on Amazon United Kingdom?**
- The niche generates £749K/yr across 16 tracked products. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the whisky liqueur niche?**
- 10 brands and 55 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in whisky liqueur?**
- Top complaints mined from reviews: Taste-Overall, Alcohol Flavor, Sweetness. The return rate is 0.4%.
- **When does demand for whisky liqueur peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the whisky liqueur niche?**
- Listings span £6.92–£46.49; the average listing price is £18.44 (sweet spot $15–$100). The average incumbent carries 1,383 reviews — the moat a new listing must climb.
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