---
title: "Whisky Chocolates — £17K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/whisky-chocolates"
last_updated: "2026-07-31T16:08:37.524Z"
locale: en
meta:
description: "Niche score 39/100 · £17K/yr market · 35K searches/yr · £8.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £17K/yr market · 35K searches/yr · £8.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Whisky Chocolates — £17K/yr Amazon UK Niche (2026) - Flapen"
---
# **whisky chocolates**
**Skip it**
Prices mostly outside the sweet spot ($3.42–$15.16) — this niche doesn't clear our bar today.
Market size 4Growth 22Conversion 64Competition 38Returns 100Price range 1Avg price 24Brand share 23Review moat 78Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****441.31**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£8.50**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-5.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£17K**
£17K/yr · 35K searches
**Price range**
**Bad****£3.42–£15.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, whisky chocolates is a £17K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **whisky chocolates market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£21K–£26K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#321**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**6%**
- Anthon Berg51% - E.Wedel21% - BUTLERS8% - Goldkenn6% - Brodies4% - Elizabeth3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 16.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/whisky-chocolates/trend)
## **Top whisky chocolates search terms**
- **whisky chocolates**14K/yr+3.0%8.0% conv. - **whiskey chocolates**10K/yr-7.1%8.3% conv. - **whisky liqueur chocolates**5K/yr-24.8%12.6% conv. - **whiskey liqueur chocolates**5K/yr-14.1%11.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/whisky-chocolates/search-terms)
## **Top whisky chocolates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£3K30%£5K40%£7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Anthon Berg 10 Single Malt Scotch Whisky Liqueurs Dark Chocolate Case With Whisky Liquid Fillings Fathers Day Gifting 155 g (Pack of 1)**Anthon Berg**£8.47**4.5★658 rev](https://www.amazon.co.uk/dp/B07YSGBSLF) [2**E.Wedel chocolate liqueurs | Happy Barrels Liqueur Chocolates Gift Box 200g | Dark Chocolate box with Alcoholic Filling**E.Wedel**£6.62**4.4★334 rev](https://www.amazon.co.uk/dp/B0BBMV2HW1) [3**E.Wedel Chocolate Box | Whisky Flavour Liqueur Chocolates Gift Box Pack of 1 x 200g Chocolate box with Alcoholic Filling Luxury Chocolates Gift Box**E.Wedel**£6.82**4.5★87 rev](https://www.amazon.co.uk/dp/B0CZXYZGKY) [4**Anthon Berg 10-Piece Single Malts Scotch Collection Assorted Chocolates Set**Anthon Berg**£9.90**4.6★943 rev](https://www.amazon.co.uk/dp/B07PS4PL32) [5**Anthon Berg 5 Single Malt Scotch Whisky Liqueurs Dark Chocolate Case With Whisky Liquid Fillings Fathers Day Gifting 78 g (Pack of 1)**Anthon Berg**£6.32**4.5★658 rev](https://www.amazon.co.uk/dp/B08MB192NT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Butlers - Dark Chocolate Irish Whiskey Bar 90g x 1**BUTLERS**£3.42**18 rev1y ago](https://www.amazon.co.uk/dp/B0DLHCXKKT) [**E.Wedel Chocolate Box | Whisky Flavour Liqueur Chocolates Gift Box Pack of 1 x 200g Chocolate box with Alcoholic Filling Luxury Chocolates Gift Box**E.Wedel**£6.82**87 rev2y ago](https://www.amazon.co.uk/dp/B0CZXYZGKY) [**Guinness Mini Caramels Milk Chocolate Pouch 102g - 2024 New Packaging Perfect for Gifting**Lir**£8.05**69 rev2y ago](https://www.amazon.co.uk/dp/B0CXJ8W4Z9) [**E.Wedel chocolate liqueurs | Happy Barrels Liqueur Chocolates Gift Box 200g | Dark Chocolate box with Alcoholic Filling**E.Wedel**£6.62**334 rev2y ago](https://www.amazon.co.uk/dp/B0BBMV2HW1) [**Anthon Berg 10 Single Malt Scotch Whisky Liqueurs Dark Chocolate Case With Whisky Liquid Fillings Fathers Day Gifting 155 g (Pack of 1)**Anthon Berg**£8.47**658 rev6y ago](https://www.amazon.co.uk/dp/B07YSGBSLF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brodies Single Malt Whisky Cake - 1 x 315g - Premium Scottish fruit cake infused with Single Malt Scotch Whisky**Brodies**£10.90**3.8★**▲ 282%**](https://www.amazon.co.uk/dp/B0797R6DFD) [**Anthon Berg 15-Piece Single Malts Scotch Collection Assorted Chocolates Set**Anthon Berg**£12.09**4.6★**▲ 253%**](https://www.amazon.co.uk/dp/B07PNPLHQP) [**Anthon Berg 10-Piece Single Malts Scotch Collection Assorted Chocolates Set**Anthon Berg**£9.90**4.6★**▲ 88%**](https://www.amazon.co.uk/dp/B07PS4PL32) [**E.Wedel chocolate liqueurs | Happy Barrels Liqueur Chocolates Gift Box 200g | Dark Chocolate box with Alcoholic Filling**E.Wedel**£6.62**4.4★**▲ 43%**](https://www.amazon.co.uk/dp/B0BBMV2HW1) [**Guinness Mini Caramels Milk Chocolate Pouch 102g - 2024 New Packaging Perfect for Gifting**Lir**£8.05**4.3★**▲ 39%**](https://www.amazon.co.uk/dp/B0CXJ8W4Z9)
**~~View all trending →~~**
## **What buyers say about whisky chocolates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**40%
*“Good taste”*
**Quality-Overall**15%
*“So well made”*
**Gifting Purpose**10%
*“Nice christmas gift”*
**Value For Money**8%
*“worth it”*
**Flavor**6%
*“Nice flavour”*
**Sweetness**3%
*“Really nice chocolate”*
**Alcohol Flavor**2%
*“I love them they are full of alcohol”*
**Advertised Vs Actual Product**1%
*“Product as described”*
**Nutritional Content**1%
*“It is lovely making a meal with it/it is good value for money/”*
**Texture/Consistency-Overall**1%
*“Has a typical fruit cake texture”*
### **What buyers complain about **
**Value For Money**21%
*“more expensive”*
**Size-Overall**10%
*“The chocolate barrels are bigger than I expected”*
**Quality-Overall**7%
*“not the best VFM IMO”*
**Flavor**7%
*“no flavour at all”*
**Taste-Overall**6%
*“Very bland could not taste the whiskey”*
**Moist/Dry**3%
*“Absolutely no moisture”*
**Storage Temperature**3%
*“Completely melted”*
**Ease Of Chewing/Swallowing**3%
*“Suck it or chew it”*
**Hard Feel**3%
*“Really hard and brittle and not a particularly significant whisky taste”*
**Sweetness**3%
*“May be a little too sweet”*
## **Common questions**
- **Is whisky chocolates profitable to sell on Amazon United Kingdom?**
- The niche generates £17K/yr across 16 tracked products. 90-day search growth is -5.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the whisky chocolates niche?**
- 9 brands and 39 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in whisky chocolates?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.1%.
- **When does demand for whisky chocolates peak?**
- Demand peaks in Nov–Dec; the busiest month runs 16.2× the quietest.
- **What does it cost to enter the whisky chocolates niche?**
- Listings span £3.42–£15.16; the average listing price is £8.50 (sweet spot $15–$100). The average incumbent carries 441 reviews — the moat a new listing must climb.
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