---
title: "Wheatgrass Powder — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wheatgrass-powder"
last_updated: "2026-07-31T15:05:51.770Z"
locale: en
meta:
description: "Niche score 44/100 · £42K/yr market · 68K searches/yr · £9.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £42K/yr market · 68K searches/yr · £9.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wheatgrass Powder — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **wheatgrass powder**
**Skip it**
A small market ($42K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 16Conversion 73Competition 58Returns 100Price range 36Avg price 26Brand share 11Review moat 82Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****355.3**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£3.99–£21.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.18**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-17.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£42K**
£42K/yr · 68K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wheatgrass powder is a £42K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wheatgrass powder market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£55K–£73K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#96**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **67%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 88%
**Open market**
**3%**
- Naturya71% - ALPHA0113% - Sevenhills Wholefoods6% - MySuperfoods4% - Herbal Magic2% - KIKI HEALTH2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/wheatgrass-powder/trend)
## **Top wheatgrass powder search terms**
- **naturya**36K/yr-19.8%5.0% conv. - **wheatgrass powder**13K/yr+2.3%12.2% conv. - **wheatgrass**7K/yr-24.5%8.2% conv. - **wheat grass**3K/yr-30.0%5.9% conv. - **naturya gut feel**3K/yr-0.4%6.7% conv. - **wheat grass powder organic**3K/yr-16.8%12.3% conv. - **wheatgrass powder organic**3K/yr-71.3%10.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/wheatgrass-powder/search-terms)
## **Top wheatgrass powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Naturya Organic Wheatgrass Powder 200g**Naturya**£6.52**4.6★1,407 rev](https://www.amazon.co.uk/dp/B004RODLTC) [2**Organic Wheat Grass Powder 500g - Rich in Amino Acids - Resealable and Recyclable Pouch - By Alpha01**ALPHA01**£7.67**4.6★12 rev](https://www.amazon.co.uk/dp/B0DGRBFLJ2) [3**Naturya Gut Feel Cacao and Maca 240 g**Naturya**£7.06**4.9★12 rev](https://www.amazon.co.uk/dp/B09RMXTNWZ) [4**Naturya | Berry Breakfast Cereal Sprinkles Topper 150g | Goldenberries Mulberries Goji Berries Blueberry Powder Hemp Seeds AND MORE | 9 Superfoods in one spoonful**Naturya**£4.49**4.5★264 rev](https://www.amazon.co.uk/dp/B01HO5IGE0) [5**Naturya Breakfast Boost Cacao Crunch 150g (Pack of 1)**Naturya**£4.83**4.7★128 rev](https://www.amazon.co.uk/dp/B01HO5IGAY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Naturya Cacao Powder Single Origin Fairtrade 250g**Naturya**£7.79**61 rev7mo ago](https://www.amazon.co.uk/dp/B0G62C5H2L) [**Naturya Vegan Superfood Collagen Support Beautiful Berry 140 g Plant-Based Collagen Builder with Vitamin C Hyaluronic Acid & Mixed Berry Flavour**Naturya**£8.95**23 rev8mo ago](https://www.amazon.co.uk/dp/B0G2CDJX1J) [**Naturya Vegan Superfood Collagen Support Vivid Vanilla 140 g Plant-Powered Collagen-Builder with Vitamin C Hyaluronic Acid & Resveratrol for Skin Hair Nails Joints**Naturya**£9.44**8 rev8mo ago](https://www.amazon.co.uk/dp/B0G2CDNH4Z) [**Naturya Balanced Protein Superfood Shake Banana 550 g Plant-Powered Complete Meal Replacement with 20 g Protein 26 Vitamins & Minerals Fibre & Low Sugar**Naturya**£15.98**1 rev8mo ago](https://www.amazon.co.uk/dp/B0G2CF4JT8) [**Naturya Turmeric Superfood Latte 200g | Organic Golden Blend with Coconut Milk & Black Pepper | Caffeine-Free | High in Manganese | Turmeric Curcumin Drink Powder**Naturya**£9.07**13 rev9mo ago](https://www.amazon.co.uk/dp/B0FXH8WGY5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Wheat Grass Powder 500g - Rich in Amino Acids - Resealable and Recyclable Pouch - By Alpha01**ALPHA01**£7.67**4.6★**▲ 269%**](https://www.amazon.co.uk/dp/B0DGRBFLJ2) [**Naturya Balanced Protein Superfood Shake Banana 550 g Plant-Powered Complete Meal Replacement with 20 g Protein 26 Vitamins & Minerals Fibre & Low Sugar**Naturya**£15.98**4.0★**▲ 174%**](https://www.amazon.co.uk/dp/B0G2CF4JT8) [**Sevenhills Wholefoods Organic Super Greens Blend 200g with Spirulina Chlorella Wheatgrass Barley Grass | Supports Skin Immunity & Reduce Tiredness | 40 Servings | UK Made**Sevenhills Wholefoods**£9.30**4.5★**▲ 158%**](https://www.amazon.co.uk/dp/B08C7W3JV2) [**Naturya Vegan Superfood Collagen Support Vivid Vanilla 140 g Plant-Powered Collagen-Builder with Vitamin C Hyaluronic Acid & Resveratrol for Skin Hair Nails Joints**Naturya**£9.44**3.7★**▲ 133%**](https://www.amazon.co.uk/dp/B0G2CDNH4Z) [**Naturya Turmeric Superfood Latte 200g | Organic Golden Blend with Coconut Milk & Black Pepper | Caffeine-Free | High in Manganese | Turmeric Curcumin Drink Powder**Naturya**£9.07**4.6★**▲ 128%**](https://www.amazon.co.uk/dp/B0FXH8WGY5)
**~~View all trending →~~**
## **What buyers say about wheatgrass powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“Delicious for shakes”*
**Quality-Overall**19%
*“Excellent product”*
**Flavor**7%
*“Great flavour”*
**Value For Money**6%
*“Good for the price”*
**Nutritional Content**6%
*“Perfect for my balanced diet”*
**Vegan/Organic**5%
*“Great quality organic hemp protein powder”*
**Advertised Vs Actual Product**3%
*“Everything as expected”*
**Solubility**2%
*“Easy to dissolve in water”*
**Blend/Ratio**2%
*“Good quality easy to mix”*
**Energy Level**2%
*“seems to giving me more energy and focus”*
### **What buyers complain about **
**Taste-Overall**35%
*“Strange taste”*
**Bitter**13%
*“Very bitter”*
**Value For Money**6%
*“Extremely expensive for the size you receive 125g when it shows a photo of the product 300g”*
**Quality-Overall**4%
*“Powder does not look good compared to other brand - would not buy again”*
**Nutritional Content**4%
*“I use it in smoothies for health benefits as this is not mega roasted like cocoa powder is”*
**Artificial Sweeteners**3%
*“Go too for sweetener in oats etc”*
**Ingredients-Overall**2%
*“I should have read the ingrediance before I bought this”*
**Hard Feel**2%
*“Powder hard”*
**Sweetness**2%
*“Go too for sweetener in oats etc”*
**Smell**1%
*“odourless apparently”*
## **Common questions**
- **Is wheatgrass powder profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the wheatgrass powder niche?**
- 8 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in wheatgrass powder?**
- Top complaints mined from reviews: Taste-Overall, Bitter, Value For Money. The return rate is 0.1%.
- **When does demand for wheatgrass powder peak?**
- Demand peaks in Mar–Apr; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the wheatgrass powder niche?**
- Listings span £3.99–£21.27; the average listing price is £9.18 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.
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