---
title: "Search terms — wham bar - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wham-bar/search-terms"
last_updated: "2026-07-31T21:57:17.986Z"
locale: en
meta:
  description: "Niche score 40/100 · £45K/yr market · 52K searches/yr · £12.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £45K/yr market · 52K searches/yr · £12.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — wham bar - Flapen"
---

# **wham bar**

**Skip it**

A concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 19Conversion 76Competition 3Returns 100Price range 43Avg price 51Brand share 9Review moat 86Quality gap 72

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****271.67**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£12.11**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£7.47–£20.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-11.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£45K**

£45K/yr · 52K searches

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****96%**

top-5 click share — a locked-up shelf