---
title: "Wham Bar — £45K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wham-bar"
last_updated: "2026-07-31T16:09:31.329Z"
locale: en
meta:
description: "Niche score 40/100 · £45K/yr market · 52K searches/yr · £12.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £45K/yr market · 52K searches/yr · £12.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wham Bar — £45K/yr Amazon UK Niche (2026) - Flapen"
---
# **wham bar**
**Skip it**
A concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 19Conversion 76Competition 3Returns 100Price range 43Avg price 51Brand share 9Review moat 86Quality gap 72
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****271.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.11**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£7.47–£20.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-11.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£45K**
£45K/yr · 52K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, wham bar is a £45K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wham bar market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£36K–£48K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#174**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **33%**
- **Out of stock**
- **14.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- McGowan57% - HCO13% - Strawberry Ledge10% - Kervan10% - Candy Barn6% - Wham4%
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -11.7% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/wham-bar/trend)
## **Top wham bar search terms**
- **wham bar**30K/yr-5.9%8.2% conv. - **wham bars**15K/yr-13.9%7.7% conv. - **wham sweets**7K/yr-34.2%2.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/wham-bar/search-terms)
## **Top wham bar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£7K30%£13K45%£20K60%£27K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wham Original Raspberry Chew Bars 960 Grams Full Box of 60**McGowan**£10.17**4.6★761 rev](https://www.amazon.co.uk/dp/B0048AKB8Y) [2**Wham Raspberry Chew Bars Full Box of 60 Original Retro Sweets | Fizzy Fruity Tangy Candy Treats | British Nostalgic Favourites | Party Bag Fillers & Sweet Shop Bulk Box**HCO**£10.32**4.8★22 rev](https://www.amazon.co.uk/dp/B0FV8XFT5D) [3**Chew Bars Sweets Gift Box 26 Chewy Bars Bundle With Vimto Wham Refreshers Tango & Drumsticks | Sour Fruity Fizzy Chews Letterbox Friendly Sweet Selection from Strawberry Ledge**Strawberry Ledge**£8.31**4.4★53 rev](https://www.amazon.co.uk/dp/B0DST91JCZ) [4**Wham Wham Bar (50 Pieces)**Kervan**£15.62**4.4★25 rev](https://www.amazon.co.uk/dp/B013GF72QA) [5**Wham Bars Candy Gift Box Retro Sweets Selection 11 Pieces 16g Each**Candy Barn**£7.47**3.1★12 rev](https://www.amazon.co.uk/dp/B0DCG48VLL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wham Raspberry Chew Bars Full Box of 60 Original Retro Sweets | Fizzy Fruity Tangy Candy Treats | British Nostalgic Favourites | Party Bag Fillers & Sweet Shop Bulk Box**HCO**£10.32**22 rev9mo ago](https://www.amazon.co.uk/dp/B0FV8XFT5D) [**Chew Bars Sweets Gift Box 26 Chewy Bars Bundle With Vimto Wham Refreshers Tango & Drumsticks | Sour Fruity Fizzy Chews Letterbox Friendly Sweet Selection from Strawberry Ledge**Strawberry Ledge**£8.31**53 rev1y ago](https://www.amazon.co.uk/dp/B0DST91JCZ) [**Wham Bars Candy Gift Box Retro Sweets Selection 11 Pieces 16g Each**Candy Barn**£7.47**12 rev1y ago](https://www.amazon.co.uk/dp/B0DCG48VLL) [**Wham Wham Bar (50 Pieces)**Kervan**£15.62**25 rev10y ago](https://www.amazon.co.uk/dp/B013GF72QA) [**Wham Original Raspberry Chew Bars 960 Grams Full Box of 60**McGowan**£10.17**761 rev15y ago](https://www.amazon.co.uk/dp/B0048AKB8Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wham Original Raspberry Chew Bars 960 Grams Full Box of 60**McGowan**£10.17**4.6★**▲ 46%**](https://www.amazon.co.uk/dp/B0048AKB8Y) [**Wham Bars Candy Gift Box Retro Sweets Selection 11 Pieces 16g Each**Candy Barn**£7.47**3.1★**— 4%**](https://www.amazon.co.uk/dp/B0DCG48VLL) [**Chew Bars Sweets Gift Box 26 Chewy Bars Bundle With Vimto Wham Refreshers Tango & Drumsticks | Sour Fruity Fizzy Chews Letterbox Friendly Sweet Selection from Strawberry Ledge**Strawberry Ledge**£8.31**4.4★**▼ 26%**](https://www.amazon.co.uk/dp/B0DST91JCZ) [**Wham Chew Bars Original (Box of 50)**Wham**£20.75**4.6★**▼ 32%**](https://www.amazon.co.uk/dp/B003XEAXG6) [**Wham Wham Bar (50 Pieces)**Kervan**£15.62**4.4★**▼ 35%**](https://www.amazon.co.uk/dp/B013GF72QA)
**~~View all trending →~~**
## **What buyers say about wham bar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**33%
*“Nice sweets for the kids”*
**Taste-Overall**21%
*“Great tasting sweet”*
**Texture/Consistency-Overall**13%
*“Good quality and texture”*
**Soft Feel**8%
*“these bars are extremely soft”*
**Value For Money**8%
*“very good value for money buying them daily from the shop by the handful was costing alot”*
### **What buyers complain about **
**Advertised Vs Actual Product**33%
*“The picture is slightly deceiving”*
**Size-Overall**17%
*“Maybe i remember them being larger”*
**Ease Of Chewing/Swallowing**17%
*“Random flavour chewy things”*
**Value For Money**11%
*“theyre extremely expensive-and sadly, not worth it worth it”*
**Texture/Consistency-Overall**11%
*“awful new texture”*
## **Common questions**
- **Is wham bar profitable to sell on Amazon United Kingdom?**
- The niche generates £45K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the wham bar niche?**
- 6 brands and 15 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in wham bar?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Ease Of Chewing/Swallowing. The return rate is 0.1%.
- **When does demand for wham bar peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the wham bar niche?**
- Listings span £7.47–£20.75; the average listing price is £12.11 (sweet spot $15–$100). The average incumbent carries 272 reviews — the moat a new listing must climb.
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