---
title: "Trend — werthers original - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/werthers-original/trend"
last_updated: "2026-07-31T17:10:22.785Z"
locale: en
meta:
  description: "Niche score 46/100 · £130K/yr market · 483K searches/yr · £5.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £130K/yr market · 483K searches/yr · £5.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — werthers original - Flapen"
---

# **werthers original**

**Skip it**

Pricing outside the sweet spot ($5.09 avg) — this niche doesn't clear our bar today.

Market size 29Growth 23Conversion 61Competition 70Returns 100Price range 27Avg price 14Brand share 39Review moat 57Quality gap 30

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,204.22**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£130K**

£130K/yr · 483K searches

**Price range**

**Okay****£0.49–£20.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-4.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.09**

avg listing price — sweet spot $15–$100