---
title: "Werthers Original — £130K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/werthers-original"
last_updated: "2026-07-31T12:42:45.258Z"
locale: en
meta:
description: "Niche score 46/100 · £130K/yr market · 483K searches/yr · £5.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £130K/yr market · 483K searches/yr · £5.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Werthers Original — £130K/yr Amazon UK Niche (2026) - Flapen"
---
# **werthers original**
**Skip it**
Pricing outside the sweet spot ($5.09 avg) — this niche doesn't clear our bar today.
Market size 29Growth 23Conversion 61Competition 70Returns 100Price range 27Avg price 14Brand share 39Review moat 57Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,204.22**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£130K**
£130K/yr · 483K searches
**Price range**
**Okay****£0.49–£20.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-4.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.09**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, werthers original is a £130K/yr Amazon United Kingdom market (483K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **werthers original market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **£153K–£204K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **19%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**122**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 81%
**Open market**
**15%**
- Werther's54% - Swizzels13% - Skittles6% - Sour Patch Kids5% - Starburst4% - William Hunter3% - Open — no brand owns it (9 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/werthers-original/trend)
## **Top werthers original search terms**
- **candy**305K/yr-8.8%3.1% conv. - **werthers original**98K/yr+14.4%9.3% conv. - **werthers**34K/yr+3.3%6.2% conv. - **werthers originals**18K/yr-24.6%10.6% conv. - **candies**16K/yr-9.5%2.3% conv. - **werthers original butter candies**4K/yr-14.1%6.2% conv. - **candy sweets**5K/yr-17.2%1.4% conv. - **werthers sweets**4K/yr-41.1%3.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/werthers-original/search-terms)
## **Top werthers original products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£10K12%£16K16%£21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Werthers Original Cream Candies Classic Buttery Caramel Treats Gluten-Free & Vegetarian 1 kg Sharing Bag (Pack of 1)**Werther's**£7.19**4.8★831 rev](https://www.amazon.co.uk/dp/B002YZBSIW) [2**Werthers Original Butter Candies Classic Creamy Caramel Treats Gluten-Free & Vegetarian 300 g (Pack of 1)**Werther's**£2.74**4.7★67 rev](https://www.amazon.co.uk/dp/B00MQA9JO0) [3**Werthers Original Traditional Butter Candies in Bag 135 g**Werther's**£1.32**4.7★454 rev](https://www.amazon.co.uk/dp/B01ECHGQPE) [4**Swizzels Squashies Sweets Strawberry and Cream Flavour Sweets Single Bag 120g**Swizzels**£0.65**4.7★2,196 rev](https://www.amazon.co.uk/dp/B0DSLNTBB9) [5**Skittles Giants Gooey Vegan Sweets Sharing Bag Candy 125g**Skittles**£0.84**4.6★443 rev](https://www.amazon.co.uk/dp/B0D2L5Q6H4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Assorted Mint Candies 200g**by Amazon**£1.13**72 rev3mo ago](https://www.amazon.co.uk/dp/B0GFWJP1D6) [**Werthers Original Sugar Free Butter Candies Guilt-Free Indulgence with Rich Buttery Flavour 80 g (Pack of 18)**Werther's**£19.20**56 rev9mo ago](https://www.amazon.co.uk/dp/B0FW5T2LS4) [**Werthers Original Creamy Filling Candies Classic Caramel Sweets with Smooth Centre Individually Wrapped 1 kg Bulk Pack**Werther's**£8.56**70 rev9mo ago](https://www.amazon.co.uk/dp/B0FJG2K1GC) [**Werthers Original Butter Candies Traditional Caramel Flavour Individually Wrapped Sweets 135 g (Pack of 18)**Werther's**£20.35**191 rev9mo ago](https://www.amazon.co.uk/dp/B0FTT33XVC) [**William Hunter American Sweets Gift Bag - Wide Selection Sweet Hamper Great Value American Sweet Hamper for Children or Adults Box of Iconic American Candy (Small)**William Hunter**£7.87**81 rev11mo ago](https://www.amazon.co.uk/dp/B0FJYGCF8X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skittles Giants Fruit Flavoured 132g Sweets Bag | 3x Bigger Vegan Sweets & Candy | Chewy Sharing Snacks for Movie Night On-The-Go Snacks Treats and Sharing Bag**Skittles**£0.76**4.6★**▲ 265%**](https://www.amazon.co.uk/dp/B086CD6B5G) [**by Amazon Assorted Mint Candies 200g**by Amazon**£1.13**4.7★**▲ 263%**](https://www.amazon.co.uk/dp/B0GFWJP1D6) [**Starburst Original Fruit Chews Sweets Pouch Bag 138g - Chewy Vegan Candy Assortment - Sharing Snacks For Summer BBQ Picnics Parties & Travel Accessories**Starburst**£0.77**4.7★**▲ 263%**](https://www.amazon.co.uk/dp/B09S17NBS2) [**Werthers Original Sugar Free Butter Candies 3 Pack (3 x 80g)**Werther's**£1.60**4.5★**▲ 254%**](https://www.amazon.co.uk/dp/B01N5QR8TB) [**Swizzels Squashies Sweets Strawberry and Cream Flavour Sweets Single Bag 120g**Swizzels**£0.65**4.7★**▲ 174%**](https://www.amazon.co.uk/dp/B0DSLNTBB9)
**~~View all trending →~~**
## **What buyers say about werthers original**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“All of the mints taste nice”*
**Sweetness**23%
*“Sweet treat”*
**Value For Money**17%
*“Great deal”*
**Quality-Overall**6%
*“Good value and quality arrived quickly”*
**Flavor**6%
*“orange flavours are good”*
**Advertised Vs Actual Product**3%
*“Works exactually as advertised”*
**Gifting Purpose**2%
*“Amazing gift”*
**Size-Overall**2%
*“Great size”*
**Sour**2%
*“Love the sour taste”*
**Ease Of Chewing/Swallowing**1%
*“Easy eating”*
### **What buyers complain about **
**Sweetness**16%
*“the lack of variety of sweets”*
**Taste-Overall**12%
*“Terrible tasting”*
**Size-Overall**7%
*“small packets”*
**Hard Feel**6%
*“Too hard”*
**Quality-Overall**4%
*“Sweets are now poor quality”*
**Stale/Rotten/Spoiled**4%
*“Stale”*
**Value For Money**4%
*“Disappointing for the price”*
**Advertised Vs Actual Product**3%
*“not as described”*
**Sour**3%
*“Sour -”*
**Flavor**2%
*“The flavours are strong and taste artificial, particularly the banana”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is werthers original profitable to sell on Amazon United Kingdom?**
- The niche generates £130K/yr across 36 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the werthers original niche?**
- 15 brands and 122 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in werthers original?**
- Top complaints mined from reviews: Sweetness, Taste-Overall, Size-Overall. The return rate is 0.1%.
- **When does demand for werthers original peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the werthers original niche?**
- Listings span £0.49–£20.35; the average listing price is £5.09 (sweet spot $15–$100). The average incumbent carries 1,204 reviews — the moat a new listing must climb.
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