---
title: "Werthers Original Sugar Free — £63K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/werthers-original-sugar-free"
last_updated: "2026-07-31T14:16:59.568Z"
locale: en
meta:
description: "Niche score 44/100 · £63K/yr market · 97K searches/yr · £9.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £63K/yr market · 97K searches/yr · £9.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Werthers Original Sugar Free — £63K/yr Amazon UK Niche (2026) - Flapen"
---
# **werthers original sugar free**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 25Conversion 71Competition 37Returns 100Price range 51Avg price 33Brand share 4Review moat 89Quality gap 60
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****214.61**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£0.97–£29.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.93**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+0.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£63K**
£63K/yr · 97K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, werthers original sugar free is a £63K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **werthers original sugar free market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£79K–£99K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **22%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Werther's88% - Candy Lane4% - Storck3% - mysmartbuy.com2% - Swizzels2% - Simpkins1%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — +0.0% search growth over the last 90 days.
2K2KHoliday '24Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/werthers-original-sugar-free/trend)
## **Top werthers original sugar free search terms**
- **werthers sugar free**43K/yr+11.2%7.1% conv. - **butterscotch sweets**19K/yr-20.0%1.9% conv. - **sugar free werthers**11K/yr+3.3%5.0% conv. - **butterscotch**13K/yr-19.9%0.3% conv. - **werthers original sugar free**7K/yr+0.1%7.2% conv. - **weathers originals**4K/yr+37.5%1.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/werthers-original-sugar-free/search-terms)
## **Top werthers original sugar free products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£13K30%£19K40%£25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Werthers Original Sugar Free Butter Candies Guilt-Free Indulgence with Rich Buttery Flavour 80 g (Pack of 18)**Werther's**£19.20**4.6★56 rev](https://www.amazon.co.uk/dp/B0FW5T2LS4) [2**Werthers Original Sugar Free Butter Candies 3 Pack (3 x 80g)**Werther's**£1.60**4.5★125 rev](https://www.amazon.co.uk/dp/B01N5QR8TB) [3**Werthers Original Sugar Free Butter Candies 65g**Werther's**£2.83**4.4★41 rev](https://www.amazon.co.uk/dp/B09MHJN8N7) [4**Werthers Original Butter Candies Convenient Sugar-Free Caramel On-the-Go Gluten-Free & Vegetarian 42 g Box (Pack of 20)**Werther's**£14.35**4.4★88 rev](https://www.amazon.co.uk/dp/B081TF4DBY) [5**Werthers Original Chocolate Candies Rich Chocolate-Caramel Experience Sugar-Free Gluten-Free & Vegetarian 42 g Box (Pack of 20)**Werther's**£14.98**4.8★38 rev](https://www.amazon.co.uk/dp/B07Z444H5P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Werthers Original Sugar Free Butter Candies Guilt-Free Indulgence with Rich Buttery Flavour 80 g (Pack of 18)**Werther's**£19.20**56 rev9mo ago](https://www.amazon.co.uk/dp/B0FW5T2LS4) [**Werthers Original Sugar Free Chewy Creamy Toffees 80 g Bulk Box (Pack of 18)**Werther's**£17.92**63 rev9mo ago](https://www.amazon.co.uk/dp/B0FW5NRNSX) [**Werthers Original Butter Candies Classic Cream Toffee 1000g**Werther's**£13.42**34 rev1y ago](https://www.amazon.co.uk/dp/B0F32LFRK1) [**Butterscotch Hard Candy Sweets 1KG Bag Approx 175 Sweets**Candy Lane**£9.91**18 rev1y ago](https://www.amazon.co.uk/dp/B0DQPXWXRN) [**Pack of 3 Cavendish & Harvey Butterscotch Drops in Tin Premium Traditional Flavour Travel Sweets Confectionery Hard-Boiled Candies Each H4 x 9.7cm Diameter 175g**mysmartbuy.com**£12.77**42 rev1y ago](https://www.amazon.co.uk/dp/B0DLP5TKXW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Werthers Original Sugar Free Butter Candies 3 Pack (3 x 80g)**Werther's**£1.60**4.5★**▲ 216%**](https://www.amazon.co.uk/dp/B01N5QR8TB) [**Werthers Original Sugar Free Butter Candies Guilt-Free Indulgence with Rich Buttery Flavour 80 g (Pack of 18)**Werther's**£19.20**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B0FW5T2LS4) [**Werthers Original Sugar Free Toffee 80 g (Pack of 1)**Werther's**£1.39**4.5★**▲ 36%**](https://www.amazon.co.uk/dp/B00UNCCOW2) [**Werthers Original Sugar Free Caramel Butter Candies 42g**Werther's**£0.97**4.5★**▲ 34%**](https://www.amazon.co.uk/dp/B01BMAE41M) [**Werthers Original Butter Candies Classic Cream Toffee 1000g**Werther's**£13.42**4.7★**▲ 26%**](https://www.amazon.co.uk/dp/B0F32LFRK1)
**~~View all trending →~~**
## **What buyers say about werthers original sugar free**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“Heavens taste❤️ OMG, love for the taste buds”*
**Sweetness**27%
*“Sugar free candy”*
**Value For Money**11%
*“much cheaper”*
**Quality-Overall**7%
*“Great quality”*
**Advertised Vs Actual Product**3%
*“Lovely product as advertised”*
**Health Benefits-Overall**3%
*“Good diabetic alternative”*
**Artificial Sweeteners**2%
*“Glad they are sugar free”*
**Texture/Consistency-Overall**2%
*“Creamy and delicious”*
**Soft Feel**2%
*“I them to soft”*
**Correct Contents**2%
*“quantity thank you”*
### **What buyers complain about **
**Value For Money**38%
*“Too expensive”*
**Artificial Sweeteners**8%
*“Looking online it seems to be a known issue that the artificial sweeteners used in these sweets can commonly cause really bad bloating and diarrhoea”*
**Taste-Overall**8%
*“There is something that I can't put my finger on when it come to the taste though”*
**Flavor**8%
*“unusual taste and flavour”*
**Nutritional Content**7%
*“.but heh hardly any calories”*
**Advertised Vs Actual Product**7%
*“not a bag which is shown in the picture part from that lovely sweets very buttery perfect for diabetes which I am”*
**Size-Overall**5%
*“Tiny packet”*
**Indigestion**3%
*“causing lots of lower GI symptoms”*
## **Common questions**
- **Is werthers original sugar free profitable to sell on Amazon United Kingdom?**
- The niche generates £63K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the werthers original sugar free niche?**
- 6 brands and 73 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in werthers original sugar free?**
- Top complaints mined from reviews: Value For Money, Artificial Sweeteners, Taste-Overall. The return rate is 0.0%.
- **When does demand for werthers original sugar free peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the werthers original sugar free niche?**
- Listings span £0.97–£29.32; the average listing price is £9.93 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.
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