---
title: "Products — wedding favours - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wedding-favours/products"
last_updated: "2026-07-31T22:05:20.416Z"
locale: en
meta:
  description: "Niche score 51/100 · £46K/yr market · 399K searches/yr · £14.83 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £46K/yr market · 399K searches/yr · £14.83 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — wedding favours - Flapen"
---

# **wedding favours**

**Worth a look**

Shows low returns (0.7%), but weak search conversion (0.8%) keeps it on the watch list.

Market size 12Growth 20Conversion 10Competition 78Returns 97Price range 79Avg price 74Brand share 92Review moat 85Quality gap 30

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****304.7**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£4.50–£58.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Avg price**

**Good****£14.83**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£46K**

£46K/yr · 399K searches

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")