---
title: "Watermelon Sweets — £62K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/watermelon-sweets"
last_updated: "2026-07-31T12:40:39.898Z"
locale: en
meta:
description: "Niche score 51/100 · £62K/yr market · 99K searches/yr. Pricing outside the sweet spot ($5.43 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £62K/yr market · 99K searches/yr. Pricing outside the sweet spot ($5.43 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Watermelon Sweets — £62K/yr Amazon UK Niche (2026) - Flapen"
---
# **watermelon sweets**
**Worth a look**
Shows low returns (0.0%), but pricing outside the sweet spot ($5.43 avg) keeps it on the watch list.
Market size 16Growth 23Conversion 93Competition 75Returns 100Price range 49Avg price 15Brand share 33Review moat 79Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****419.61**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£0.88–£28.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£62K**
£62K/yr · 99K searches
**Avg price**
**Bad****£5.43**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, watermelon sweets is a £62K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **watermelon sweets market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£54K–£68K**
- units × avg price
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **16%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 76%
**Open market**
**10%**
- Rowntree's53% - CANDY KITTENS14% - Rowntrees7% - Berrymans6% - MyCandyShop5% - Sweetzone4% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -3.9% search growth over the last 90 days.
3K2KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/watermelon-sweets/trend)
## **Top watermelon sweets search terms**
- **watermelon sweets**37K/yr-8.8%6.8% conv. - **rowntrees**28K/yr-3.3%11.4% conv. - **rowntrees sweets**11K/yr+8.0%7.2% conv. - **rowntree**4K/yr+37.0%15.8% conv. - **fizzy watermelon sweets**5K/yr-15.4%5.0% conv. - **sour watermelon sweets**4K/yr-3.9%7.6% conv. - **candy kittens sour watermelon**4K/yr-31.0%17.5% conv. - **candy kittens sour**3K/yr-9.8%8.9% conv. - **candy kittens watermelon**3K/yr+8.4%19.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/watermelon-sweets/search-terms)
## **Top watermelon sweets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£5K12%£7K16%£10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g**Rowntree's**£0.92**4.5★33 rev](https://www.amazon.co.uk/dp/B0G8JRSBD3) [2**Candy Kittens Vegan Sweets Sour Watermelon Plant-Based Vegan Treats with Fruity Flavour No Nasties Made with Real Fruit Juice Ideal Snacks for Sweet Hampers & Pick and Mix 140g Pack of 1**CANDY KITTENS**£1.64**4.6★358 rev](https://www.amazon.co.uk/dp/B0B158XFRR) [3**Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g**Rowntree's**£1.11**4.6★15 rev](https://www.amazon.co.uk/dp/B0G8J3HXX8) [4**Watermelon Sweets - Watermelon Slices - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.**Berrymans**£10.71**4.2★54 rev](https://www.amazon.co.uk/dp/B0CBHC849H) [5**MyCandyShop Fizzy Watermelon Sweets 500g - Sour Watermelon Slices - Fruit Sweets - Delicious Pick & Mix Treats**MyCandyShop**£6.55**4.6★65 rev](https://www.amazon.co.uk/dp/B0F3VYMDQ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)**Rowntree's**£2.37**5 rev7mo ago](https://www.amazon.co.uk/dp/B0GCD9ZVZL) [**Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g**Rowntree's**£0.92**33 rev7mo ago](https://www.amazon.co.uk/dp/B0G8JRSBD3) [**Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g**Rowntree's**£1.11**15 rev7mo ago](https://www.amazon.co.uk/dp/B0G8J3HXX8) [**Rowntrees Fruit Pastilles Squidgers Sweets Sharing Bag 120g**Rowntree's**£1.17**7 rev9mo ago](https://www.amazon.co.uk/dp/B0FVB1VLKS) [**MyCandyShop Fizzy Watermelon Sweets 500g - Sour Watermelon Slices - Fruit Sweets - Delicious Pick & Mix Treats**MyCandyShop**£6.55**65 rev1y ago](https://www.amazon.co.uk/dp/B0F3VYMDQ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)**Rowntree's**£2.37**5.0★**▲ 227%**](https://www.amazon.co.uk/dp/B0GCD9ZVZL) [**Rowntrees Fruit Pastilles Sweets Tube Multipack Vegan Friendly 4 x 52.5g**Rowntrees**£1.31**4.6★**▲ 217%**](https://www.amazon.co.uk/dp/B01BTKRHIM) [**Rowntrees Fruit Pastilles Squidgers Sweets Sharing Bag 120g**Rowntree's**£1.17**3.9★**▲ 154%**](https://www.amazon.co.uk/dp/B0FVB1VLKS) [**Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g**Rowntree's**£1.11**4.6★**▲ 124%**](https://www.amazon.co.uk/dp/B0G8J3HXX8) [**Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g**Rowntree's**£0.92**4.5★**▲ 116%**](https://www.amazon.co.uk/dp/B0G8JRSBD3)
**~~View all trending →~~**
## **What buyers say about watermelon sweets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“a fantastic fruity taste”*
**Sweetness**25%
*“Great Tasting Sweets”*
**Flavor**6%
*“The two best flavors in one bag”*
**Value For Money**6%
*“Worth your money”*
**Freshness**5%
*“They arrived frozen and in excellent condition”*
**Quality-Overall**4%
*“Better than most popular brands”*
**Sour**3%
*“Watermelon sour candy is my favourite pick & mix candy flavour, so I was very happy to receive this big tub filled with 1.2kg of candy”*
**Advertised Vs Actual Product**2%
*“True to picture”*
**Ease Of Chewing/Swallowing**2%
*“not too chewie”*
**Gifting Purpose**1%
*“Great to share as small gifts”*
### **What buyers complain about **
**Sweetness**14%
*“we all know sugar is 100% bad for us”*
**Taste-Overall**10%
*“Chemical after taste”*
**Flavor**10%
*“in a good way only thing is I don't get a watermelon flavour”*
**Advertised Vs Actual Product**9%
*“Different to product description”*
**Blend/Ratio**6%
*“Terrible mix, had a whole kg of 2 peelables”*
**Sour**5%
*“sour”*
**Storage Temperature**4%
*“had already been melting for a while as when I opened it up it had melted so much I couldn't even see the lolly stick”*
**Quality-Overall**3%
*“not as good as the peach ones”*
**Size-Overall**3%
*“A little bit small”*
**Texture/Consistency-Overall**2%
*“This pack has a slightly different texture than usual”*
## **Common questions**
- **Is watermelon sweets profitable to sell on Amazon United Kingdom?**
- The niche generates £62K/yr across 44 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the watermelon sweets niche?**
- 12 brands and 82 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in watermelon sweets?**
- Top complaints mined from reviews: Sweetness, Taste-Overall, Flavor. The return rate is 0.0%.
- **When does demand for watermelon sweets peak?**
- Demand peaks in Jun–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the watermelon sweets niche?**
- Listings span £0.88–£28.51; the average listing price is £5.43 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.
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