---
title: "Search terms — washing up liquid - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/washing-up-liquid/search-terms"
last_updated: "2026-07-31T16:20:24.534Z"
locale: en
meta:
  description: "Niche score 55/100 · £3.7M/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £3.7M/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — washing up liquid - Flapen"
---

# **washing up liquid**

**Worth a look**

Shows searches that convert (20.5% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 96Growth 24Conversion 100Competition 53Returns 100Price range 42Avg price 16Brand share 14Review moat 55Quality gap 21

**Conversion**

**Incredible****20.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£3.7M**

£3.7M/yr · 3.3M searches

**Review moat**

**Good****1,311.76**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£0.63–£25.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-2.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£5.58**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand