---
title: "Washing Up Brushes — £475K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/washing-up-brushes"
last_updated: "2026-07-31T17:09:30.438Z"
locale: en
meta:
description: "Niche score 49/100 · £475K/yr market · 654K searches/yr · £5.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £475K/yr market · 654K searches/yr · £5.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Washing Up Brushes — £475K/yr Amazon UK Niche (2026) - Flapen"
---
# **washing up brushes**
**Skip it**
Prices mostly outside the sweet spot ($1.05–$9.88) — this niche doesn't clear our bar today.
Market size 59Growth 21Conversion 97Competition 35Returns 99Price range 0Avg price 14Brand share 49Review moat 41Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£475K**
£475K/yr · 654K searches
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,443.35**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-7.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.04**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.05–£9.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, washing up brushes is a £475K/yr Amazon United Kingdom market (654K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **washing up brushes market data**
- **Units sold / yr**
- **100K–125K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£504K–£630K**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#361**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **70%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**128**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**20%**
- Spontex27% - Addis25% - Vivo Technologies9% - YeuDeuy8% - MR.SIGA7% - TDBS The Dustpan and Brush Store5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.
13K8KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/washing-up-brushes/trend)
## **Top washing up brushes search terms**
- **washing up brush**219K/yr-9.0%14.2% conv. - **dish brush**133K/yr+2.1%10.6% conv. - **washing up brushes for kitchen**43K/yr-11.2%15.5% conv. - **kitchen brush**34K/yr-1.7%6.9% conv. - **dish brushes for washing up**35K/yr-13.8%12.5% conv. - **dish scrubber**25K/yr-13.0%5.4% conv. - **dish washing brush**22K/yr-17.3%9.5% conv. - **kitchen brushes for dishes**21K/yr-14.7%11.9% conv. - **washing up brushes**18K/yr-9.9%11.2% conv. - **sink brush**17K/yr-11.5%8.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/washing-up-brushes/search-terms)
## **Top washing up brushes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£48K20%£95K30%£143K40%£190K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spontex Dish Brush for Washing Up Pink**Spontex**£1.83**4.6★1,437 rev](https://www.amazon.co.uk/dp/B01HM3GAWO) [2**Addis 501120 Ultra Grip Jumbo Dish Brush Dark Grey**Addis**£1.84**4.6★8,429 rev](https://www.amazon.co.uk/dp/B000NJSWNK) [3**Washing Up Brushes Pack Of 3 | Removes Burnt Food & Grease Easily | Non Slip Grip Built In Scraper & Hanging Hole | Ideal For Cleaning Dishes Pans Roasting Trays & Kitchen Use**Vivo Technologies**£1.62**4.4★249 rev](https://www.amazon.co.uk/dp/B0FWD2VGPQ) [4**Washing Up Brush for Kitchen Dish Brush for Pots Pans & Sink Cleaning 3 Pack**YeuDeuy**£7.72**4.6★4,475 rev](https://www.amazon.co.uk/dp/B07L6W57XH) [5**ABENA Green Dishwashing Brush 27cm Stiff Bristle Kitchen Cleaning Brush Scraper Edge Durable Nylon Dish Brush for Pots Pans & Dishes Ergonomic Handle Everyday Kitchen Use**ABENA**£1.67**4.5★187 rev](https://www.amazon.co.uk/dp/B0DJFPKN49)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Addis Ultra Grip Jumbo Dish Brush Extra-Large Head for Fast Everyday Washing Up Non-Scratch Bristles Silver 3 Pack**Addis**£7.23**13 rev7mo ago](https://www.amazon.co.uk/dp/B0G49W2SWZ) [**Washing Up Brushes Pack Of 3 | Removes Burnt Food & Grease Easily | Non Slip Grip Built In Scraper & Hanging Hole | Ideal For Cleaning Dishes Pans Roasting Trays & Kitchen Use**Vivo Technologies**£1.62**249 rev9mo ago](https://www.amazon.co.uk/dp/B0FWD2VGPQ) [**ABENA Green Dishwashing Brush 27cm Stiff Bristle Kitchen Cleaning Brush Scraper Edge Durable Nylon Dish Brush for Pots Pans & Dishes Ergonomic Handle Everyday Kitchen Use**ABENA**£1.67**187 rev1y ago](https://www.amazon.co.uk/dp/B0DJFPKN49) [**MR.SIGA Soap Dispensing Dish Brush Kitchen Brush for Pot Pan Sink Cleaning Black**MR.SIGA**£8.34**2,385 rev3y ago](https://www.amazon.co.uk/dp/B0C7BN4Z34) [**Dishmatic Big Job Brush**Dishmatic**£3.33**140 rev3y ago](https://www.amazon.co.uk/dp/B0C5N9MRQT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Addis Ultra Grip Jumbo Dish Brush Extra-Large Head for Fast Everyday Washing Up Non-Scratch Bristles Silver 3 Pack**Addis**£7.23**4.7★**▲ 241%**](https://www.amazon.co.uk/dp/B0G49W2SWZ) [**ABENA Green Dishwashing Brush 27cm Stiff Bristle Kitchen Cleaning Brush Scraper Edge Durable Nylon Dish Brush for Pots Pans & Dishes Ergonomic Handle Everyday Kitchen Use**ABENA**£1.67**4.5★**▲ 109%**](https://www.amazon.co.uk/dp/B0DJFPKN49) [**Washing Up Brushes Pack Of 3 | Removes Burnt Food & Grease Easily | Non Slip Grip Built In Scraper & Hanging Hole | Ideal For Cleaning Dishes Pans Roasting Trays & Kitchen Use**Vivo Technologies**£1.62**4.4★**▲ 71%**](https://www.amazon.co.uk/dp/B0FWD2VGPQ) [**eplanita Natural Dish Brush 3 Replacement Heads Kitchen Eco Bamboo Scrubber Brushes Extra Plant Sponge Plastic Free Washing Up Zero Waste Cleaning**eplanita**£9.88**4.3★**▲ 36%**](https://www.amazon.co.uk/dp/B08688KYF6) [**SetSail Dish Brush Set of 3 with Bottle Brush Dish Scrub Brush with Long Handle Deep Cleaning Handle Brush with Scraper Tip for Kitchen Sink Dishes Bottle Cup Pot and Pans Tile Lines Black**SetSail**£7.45**4.6★**▲ 23%**](https://www.amazon.co.uk/dp/B09YR3YQZ6)
**~~View all trending →~~**
## **What buyers say about washing up brushes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Good price”*
**Quality-Overall**14%
*“Excellent product”*
**Ease Of Cleaning**12%
*“Really great for cleaning”*
**Advertised Vs Actual Product**9%
*“Exactly what I wanted”*
**Strength**6%
*“Great and sturdy”*
**Brush Quality**6%
*“Good quality brushes”*
**Durability**6%
*“very durable”*
**Ease Of Use**5%
*“Easy to use”*
**Grip**3%
*“Good grip allowed”*
**Washability**2%
*“Great for washing up”*
### **What buyers complain about **
**Size-Overall**19%
*“Not very large”*
**Quality-Overall**14%
*“Poor Quality”*
**Durability**7%
*“has now come apart so in the bin”*
**Value For Money**7%
*“Cheap”*
**Leak-Proof**7%
*“Leaks”*
**Ease Of Cleaning**6%
*“takes a bit longer to get the dishes clean”*
**Washability**5%
*“washing up liquid goes everywhere”*
**Ease Of Use**3%
*“You can't just push a liquid soap bottle in”*
**Design-Overall**2%
*“These have a stupidly bad design”*
**Advertised Vs Actual Product**2%
*“Not as displayed”*
### **Top return reasons **
**Size-Overall**24%
**Quality-Overall**9%
**Durability**7%
**Advertised Vs Actual Product**5%
**Ease Of Cleaning**4%
**Hard Feel**4%
**Handle Quality**4%
**Functionality-Overall**4%
**Leak-Proof**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is washing up brushes profitable to sell on Amazon United Kingdom?**
- The niche generates £475K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the washing up brushes niche?**
- 12 brands and 128 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in washing up brushes?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.1%.
- **When does demand for washing up brushes peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the washing up brushes niche?**
- Listings span £1.05–£9.88; the average listing price is £5.04 (sweet spot $15–$100). The average incumbent carries 2,443 reviews — the moat a new listing must climb.
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