---
title: "Search terms — washing soda - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/washing-soda/search-terms"
last_updated: "2026-07-31T22:01:27.835Z"
locale: en
meta:
  description: "Niche score 57/100 · £528K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £528K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — washing soda - Flapen"
---

# **washing soda**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 61Growth 48Conversion 99Competition 54Returns 100Price range 0Avg price 20Brand share 63Review moat 26Quality gap 42

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****18.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****£528K**

£528K/yr · 406K searches

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+18.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,875.16**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.12**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.63–£14.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")