---
title: "Washing Soda — £528K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/washing-soda"
last_updated: "2026-07-31T14:13:37.841Z"
locale: en
meta:
description: "Niche score 57/100 · £528K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £528K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Washing Soda — £528K/yr Amazon UK Niche (2026) - Flapen"
---
# **washing soda**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 61Growth 48Conversion 99Competition 54Returns 100Price range 0Avg price 20Brand share 63Review moat 26Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****£528K**
£528K/yr · 406K searches
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+18.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,875.16**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.12**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.63–£14.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, washing soda is a £528K/yr Amazon United Kingdom market (406K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **washing soda market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£427K–£570K**
- units × avg price
- **Conversion rate**
- **18.3%**
- **Avg BSR**
- **#262**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **63%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**82**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 100%
**Open market**
**25%**
- Dri-Pak19% - EMBO18% - DP13% - Saras Flavours of Asia10% - Nutwell8% - Tara8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.6% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/washing-soda/trend)
## **Top washing soda search terms**
- **soda crystals**221K/yr+11.1%13.6% conv. - **washing soda**81K/yr+29.6%8.2% conv. - **washing soda crystals**26K/yr+48.9%12.4% conv. - **soda crystals for washing machine**24K/yr-14.6%14.2% conv. - **washing soda for laundry**15K/yr+80.7%8.1% conv. - **soda crystals for laundry**8K/yr+151.9%13.5% conv. - **soda crystals for cleaning**17K/yr-24.5%13.9% conv. - **soda crystals for drains**6K/yr+28.4%14.8% conv. - **washing soda nancy birtwhistle**5K/yr-7.5%11.5% conv. - **dri pak soda crystals**3K/yr+59.8%8.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/washing-soda/search-terms)
## **Top washing soda products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£21K8%£42K12%£63K16%£84K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Soda Crystals Multi-Purpose Cleaner and Laundry Aid 1 kg 1 Pack**EMBO**£3.30**4.2★25 rev](https://www.amazon.co.uk/dp/B0H429VR26) [2**Dri Pak Soda Crystal 1kg (Pack of 2)**DP**£5.69**4.4★3,524 rev](https://www.amazon.co.uk/dp/B079M6LMQY) [3**3 X Dri Pak Soda Crystal 1kg**Dri-Pak**£7.92**4.4★1,527 rev](https://www.amazon.co.uk/dp/B00IYR3P8K) [4**Soda Crystal 1kg (Pack of 2) - All-Purpose Cleaning Crystals | Multi-Purpose Cleaner for Home and Kitchen | Removes Stains Grease and Grime Effectively**Saras Flavours of Asia**£7.93**4.3★377 rev](https://www.amazon.co.uk/dp/B0CR4J31YZ) [5**Nutwell DriPak Soda Crystals 1kg x 6 bags The Original Stain Remover**Nutwell**£10.60**4.6★2,782 rev](https://www.amazon.co.uk/dp/B0744GZDMK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Soda Crystals Multi-Purpose Cleaner and Laundry Aid 1 kg 1 Pack**EMBO**£3.30**25 rev1mo ago](https://www.amazon.co.uk/dp/B0H429VR26) [**Dri-Pak Liquid Soda Crystals 750ml Multi-Purpose Household Cleaner & Powerful Degreaser**Dri-Pak**£2.75**19 rev6mo ago](https://www.amazon.co.uk/dp/B0GDR1QWMM) [**Shankh Soda Crystals - Multipurpose Soda 1kg (Pack of 2) | Multi-Purpose Washing Soda | Drain Unblocker Water Softener & Degreaser | Removes Tough Stains Grease & Grime | Home & Kitchen Cleaner**Shankh**£7.45**21 rev1y ago](https://www.amazon.co.uk/dp/B0FCN11CC3) [**Shankh Soda Crystals 1kg (Pack of 6) | Multi-Purpose Washing Soda | Powerful Drain Unblocker Water Softener & Heavy-Duty Degreaser | Removes Stains Grease & Grime | Home & Kitchen Cleaning Essential**Shankh**£14.95**19 rev1y ago](https://www.amazon.co.uk/dp/B0FCMVXT58) [**Max Traditional Soda Crystals 450g - Remove Stubborn Grease and Stains - Powerful Multipurpose Dishwasher Washing Machine Cleaner - Fast Acting Soda Crystals with Lasting Results**Max**£3.35**204 rev1y ago](https://www.amazon.co.uk/dp/B0B2LTYZ49)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Soda Crystals Multi-Purpose Cleaner and Laundry Aid 1 kg 1 Pack**EMBO**£3.30**4.2★**▲ 226%**](https://www.amazon.co.uk/dp/B0H429VR26) [**Shankh Soda Crystals - Multipurpose Soda 1kg (Pack of 2) | Multi-Purpose Washing Soda | Drain Unblocker Water Softener & Degreaser | Removes Tough Stains Grease & Grime | Home & Kitchen Cleaner**Shankh**£7.45**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B0FCN11CC3) [**Arm & Hammer Super Washing Soda 1.55kg (55oz) - Pack of 2**A American Food Mart**£10.77**4.7★**▲ 96%**](https://www.amazon.co.uk/dp/B0D1VXGB3X) [**Dri-Pak Liquid Soda Crystals 750ml Multi-Purpose Household Cleaner & Powerful Degreaser**Dri-Pak**£2.75**4.7★**▲ 94%**](https://www.amazon.co.uk/dp/B0GDR1QWMM) [**Shankh Soda Crystals 1kg (Pack of 6) | Multi-Purpose Washing Soda | Powerful Drain Unblocker Water Softener & Heavy-Duty Degreaser | Removes Stains Grease & Grime | Home & Kitchen Cleaning Essential**Shankh**£14.95**4.0★**▲ 69%**](https://www.amazon.co.uk/dp/B0FCMVXT58)
**~~View all trending →~~**
## **What buyers say about washing soda**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**20%
*“Great for cleaning”*
**Value For Money**16%
*“Good value”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Quality-Overall**12%
*“Fabulous product”*
**Washability**9%
*“Great in laundry”*
**Ease Of Use**4%
*“Easy to use”*
**Smell**4%
*“it smells lovely”*
**Cleansing**3%
*“Great product to add boost to those using natural cleaning products”*
**Eco Friendliness**3%
*“Eco friendly”*
**Efficiency**2%
*“Does the job”*
### **What buyers complain about **
**Size-Overall**13%
*“disapointed with the small size”*
**Ease Of Use**11%
*“Hmmm, difficult”*
**Value For Money**11%
*“Cheaper elsewhere. Although the crystals do their job its expensive ordering from this seller.”*
**Advertised Vs Actual Product**10%
*“Reading the product information it says baking soda and nothing else”*
**Hard Feel**7%
*“On opening one bag was split and the other five were hard as rock, not happy”*
**Solubility**5%
*“it doesnt dissolve”*
**Dispensing Mechanism**5%
*“It clogs in the dispenser drawer abd I see no difference to our clothes”*
**Quality-Overall**5%
*“Not the best”*
**Leak-Proof**5%
*“one of the bags was split so when l opened the box there was a lovely spillage every where”*
**Moist/Dry**2%
*“These arrived in a platic bag which was wet”*
### **Top return reasons **
**Leak-Proof**41%
**Advertised Vs Actual Product**14%
**Value For Money**8%
**Functionality-Overall**8%
**Contamination**5%
**Moist/Dry**4%
**Stain Resistance**3%
**Minerals**2%
**Texture/Consistency-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is washing soda profitable to sell on Amazon United Kingdom?**
- The niche generates £528K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.6%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the washing soda niche?**
- 12 brands and 82 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in washing soda?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Value For Money. The return rate is 0.1%.
- **When does demand for washing soda peak?**
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the washing soda niche?**
- Listings span £1.63–£14.95; the average listing price is £7.12 (sweet spot $15–$100). The average incumbent carries 3,875 reviews — the moat a new listing must climb.
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