---
title: "Search terms — washing powder storage - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/washing-powder-storage/search-terms"
last_updated: "2026-07-31T22:02:06.502Z"
locale: en
meta:
  description: "Niche score 56/100 · £84K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £84K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — washing powder storage - Flapen"
---

# **washing powder storage**

**Worth a look**

Shows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 14Conversion 32Competition 87Returns 88Price range 70Avg price 58Brand share 94Review moat 86Quality gap 60

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Review moat**

**Great****273.89**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£5.77–£36.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£13.01**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£84K**

£84K/yr · 251K searches

**Growth**

**Bad****-21.8%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")