---
title: "Wasabi — £78K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wasabi"
last_updated: "2026-07-31T14:07:38.752Z"
locale: en
meta:
description: "Niche score 42/100 · £78K/yr market · 84K searches/yr · £4.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £78K/yr market · 84K searches/yr · £4.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wasabi — £78K/yr Amazon UK Niche (2026) - Flapen"
---
# **wasabi**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 21Conversion 100Competition 26Returns 100Price range 0Avg price 13Brand share 0Review moat 89Quality gap 65
**Conversion**
**Incredible****19.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****210.53**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£78K**
£78K/yr · 84K searches
**Avg price**
**Bad****£4.68**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.09–£9.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wasabi is a £78K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wasabi market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£70K–£94K**
- units × avg price
- **Conversion rate**
- **19.8%**
- **Avg BSR**
- **#3**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **12%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Yutaka39% - Wasabi30% - WASABI-O19% - S&B6% - Biona3% - WASABI3%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -7.7% search growth over the last 90 days.
2K1K seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/wasabi/trend)
## **Top wasabi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£23K40%£31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yutaka Wasabi Paste 43g | Authentic Japanese Flavour Spicy & Pungent Vegan-Friendly Condiment for Sushi Sashimi Noodles Dressings Sauces & Marinades**Yutaka**£2.09**4.6★371 rev](https://www.amazon.co.uk/dp/B003TJATGE) [2**Wasabi-O Real Wasabi Paste - Authentic Japanese Wasabi Paste for Sushi & Dishes - Spicy Fresh & Bold Flavour - Perfect for Sushi Rice Japanese Snacks 43g**WASABI-O**£9.56**4.7★2,167 rev](https://www.amazon.co.uk/dp/B07WMZF3KD) [3**Yutaka Wasabi Paste 43g | Authentic Japanese Horseradish Condiment for Sushi Sashimi Noodles & Sauces | Vegan-Friendly | Ready-to-Use Tube**Yutaka**£2.13**4.7★189 rev](https://www.amazon.co.uk/dp/B008SAUD6U) [4**S&B Wasabi Paste 43g(PACK OF 2)**S&B**£5.20**4.4★537 rev](https://www.amazon.co.uk/dp/B01CX6C3BW) [5**Wasabi Chicken Katsu Curry & Rice 450g**Wasabi**£4.59**4.3★72 rev](https://www.amazon.co.uk/dp/B0DCK2GKFG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wasabi Chicken Chilli Crisp Biang Biang Noodles 400g**Wasabi**£4.82**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GYPFRX26) [**Wasabi BBQ Beef with Yakisoba Noodles 400g**Wasabi**£4.85**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GY9DLKG6) [**Wasabi Chilli & Garlic Szechuan Chicken with Rice 400G**Wasabi**£4.82**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GY57D7ZB) [**Wasabi Teriyaki Chicken Pops 150g**Wasabi**£3.12**1 rev10mo ago](https://www.amazon.co.uk/dp/B0FQWH77Y1) [**Wasabi Japanese Feast for One 550g**Wasabi**£6.40**2 rev12mo ago](https://www.amazon.co.uk/dp/B0FQVNPZ8J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wasabi Chicken Chilli Crisp Biang Biang Noodles 400g**Wasabi**£4.82**0.0★**▲ 253%**](https://www.amazon.co.uk/dp/B0GYPFRX26) [**Wasabi Chilli & Garlic Szechuan Chicken with Rice 400G**Wasabi**£4.82**0.0★**▲ 253%**](https://www.amazon.co.uk/dp/B0GY57D7ZB) [**Wasabi BBQ Beef with Yakisoba Noodles 400g**Wasabi**£4.85**0.0★**▲ 251%**](https://www.amazon.co.uk/dp/B0GY9DLKG6) [**Yutaka Wasabi Paste 43g | Authentic Japanese Horseradish Condiment for Sushi Sashimi Noodles & Sauces | Vegan-Friendly | Ready-to-Use Tube**Yutaka**£2.13**4.7★**▲ 111%**](https://www.amazon.co.uk/dp/B008SAUD6U) [**Wasabi Japanese Feast for One 550g**Wasabi**£6.40**5.0★**▲ 20%**](https://www.amazon.co.uk/dp/B0FQVNPZ8J)
**~~View all trending →~~**
## **What buyers say about wasabi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**23%
*“Tastes exactly as it should”*
**Quality-Overall**19%
*“Excellent product”*
**Flavor**18%
*“Nice flavour”*
**Spiciness**13%
*“These Wasabi Spicy Korean Chicken Pops do have a nice kick to them”*
**Value For Money**9%
*“Great value”*
**Durability**5%
*“Lasts for ever”*
**Ease Of Use**4%
*“it's far more convenient”*
**Freshness**2%
*“Fresh and spicy”*
**Advertised Vs Actual Product**2%
*“Better than expected”*
**Sweetness**1%
*“It is quite sweet”*
### **What buyers complain about **
**Advertised Vs Actual Product**22%
*“4.5% wasabi so DO NOT believe the claims on this page”*
**Taste-Overall**20%
*“The noodles just don't taste right anymore either”*
**Spiciness**11%
*“Bit hot”*
**Size-Overall**6%
*“Small”*
**Value For Money**5%
*“not great value for the amount you get”*
**Flavor**4%
*“The flavour was strange also”*
**Burnt/Roasted/Overbaked**4%
*“These just like burnt pieces of chicken”*
**Ease Of Chewing/Swallowing**3%
*“The chicken was way too chewy”*
**Quality-Overall**3%
*“not for the better”*
## **Common questions**
- **Is wasabi profitable to sell on Amazon United Kingdom?**
- The niche generates £78K/yr across 17 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the wasabi niche?**
- 6 brands and 39 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wasabi?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Taste-Overall, Spiciness. The return rate is 0.0%.
- **When does demand for wasabi peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the wasabi niche?**
- Listings span £2.09–£9.56; the average listing price is £4.68 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.
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