---
title: "Wasabi Peas — £41K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/wasabi-peas"
last_updated: "2026-07-31T16:12:15.216Z"
locale: en
meta:
description: "Niche score 41/100 · £41K/yr market · 41K searches/yr · £9.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £41K/yr market · 41K searches/yr · £9.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wasabi Peas — £41K/yr Amazon UK Niche (2026) - Flapen"
---
# **wasabi peas**
**Skip it**
A small market ($41K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 28Conversion 90Competition 19Returns 100Price range 11Avg price 28Brand share 26Review moat 73Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****564.27**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£9.40**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£1.32–£16.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£41K**
£41K/yr · 41K searches
According to Flapen's Amazon United Kingdom niche tracking, wasabi peas is a £41K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wasabi peas market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£47K–£56K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#374**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **55%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**7%**
- Yutaka62% - Sunburst Snacks11% - HAPI7% - PURIMA5% - Buy Whole Foods Online4% - Hatton Hill4% - Open — no brand owns it (2 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 12 weeks — +2.5% search growth over the last 90 days.
900700May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/wasabi-peas/trend)
## **Top wasabi peas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£6K30%£12K45%£19K60%£25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yutaka Wasabi Peas 2kg | Authentic Japanese Snack | Spicy & Crunchy Condiment| Perfect for Parties| Vegan Gluten-Free & High in Fibre**Yutaka**£16.68**4.5★842 rev](https://www.amazon.co.uk/dp/B008SAUDEM) [2**Sunburst Snacks Crispy and Spicy Wasabi Coated Peas Resealable and Recyclable Packaging 1KG**Sunburst Snacks**£13.91**4.3★177 rev](https://www.amazon.co.uk/dp/B07PN4S7VN) [3**Yutaka Wasabi Peas 100g (Pack of 6) | Crunchy Japanese Snack | Bold Spicy & Savory Flavor | High-Protein Healthy Snack | Perfect for Parties Bento Boxes & On-the-Go | Vegan | Vegetarian | Gluten-Free**Yutaka**£9.41**4.5★842 rev](https://www.amazon.co.uk/dp/B0FV96YH5S) [4**Hapi Hot Wasabi Peas 280g - Spicy Crunchy Japanese Green Pea Party Snacks**HAPI**£11.02**4.6★3,208 rev](https://www.amazon.co.uk/dp/B001EO5YTS) [5**Wasabi Peas 1kg Green Japanese Horseradish Flavoured Crispy Crunchy Coated Pea Snack - Hot Spicy Sauce Strong Flavour - Large Bulk Snacks Natural Flavouring (Packaging May Vary) Vegan PURIMA**PURIMA**£13.73**4.5★88 rev](https://www.amazon.co.uk/dp/B0D3WHXXFM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yutaka Wasabi Peas 100g**Yutaka**£1.32**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GY5JMLW3) [**Yutaka Wasabi Peas 100g (Pack of 6) | Crunchy Japanese Snack | Bold Spicy & Savory Flavor | High-Protein Healthy Snack | Perfect for Parties Bento Boxes & On-the-Go | Vegan | Vegetarian | Gluten-Free**Yutaka**£9.41**842 rev9mo ago](https://www.amazon.co.uk/dp/B0FV96YH5S) [**Wasabi Peas 1kg Green Japanese Horseradish Flavoured Crispy Crunchy Coated Pea Snack - Hot Spicy Sauce Strong Flavour - Large Bulk Snacks Natural Flavouring (Packaging May Vary) Vegan PURIMA**PURIMA**£13.73**88 rev2y ago](https://www.amazon.co.uk/dp/B0D3WHXXFM) [**Wasabi Peas 250g by Hatton Hill**Hatton Hill**£6.98**3 rev3y ago](https://www.amazon.co.uk/dp/B0CQ8MTRD9) [**Wasabi Peas 1kg (BWFO)**Buy Whole Foods Online**£8.92**34 rev3y ago](https://www.amazon.co.uk/dp/B0BH4C8XZY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yutaka Wasabi Peas 100g**Yutaka**£1.32**0.0★**▲ 292%**](https://www.amazon.co.uk/dp/B0GY5JMLW3) [**Yutaka - Wasabi Peas 100g (Pack of 3) - Spicy Crunchy Japanese Snack - Fiery Wasabi Heat with Natural Sweetness - Vegan & Gluten-Free - High Fibre Perfect for Snacking & Party Nibbles**Yutaka**£7.87**4.5★**▲ 137%**](https://www.amazon.co.uk/dp/B00F9WNJ70) [**Yutaka Wasabi Peas 100g (Pack of 6) | Crunchy Japanese Snack | Bold Spicy & Savory Flavor | High-Protein Healthy Snack | Perfect for Parties Bento Boxes & On-the-Go | Vegan | Vegetarian | Gluten-Free**Yutaka**£9.41**4.5★**▲ 60%**](https://www.amazon.co.uk/dp/B0FV96YH5S) [**Wasabi Peas 250g by Hatton Hill**Hatton Hill**£6.98**4.0★**▲ 51%**](https://www.amazon.co.uk/dp/B0CQ8MTRD9) [**Sunburst Snacks Crispy and Spicy Wasabi Coated Peas Resealable and Recyclable Packaging 1KG**Sunburst Snacks**£13.91**4.3★**▲ 13%**](https://www.amazon.co.uk/dp/B07PN4S7VN)
**~~View all trending →~~**
## **What buyers say about wasabi peas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Excellent value”*
**Flavor**20%
*“Best flavour around”*
**Quality-Overall**15%
*“Excellent product”*
**Taste-Overall**15%
*“Very tasty”*
**Salt Content**7%
*“not too salty”*
**Size-Overall**7%
*“Good size”*
**Spiciness**4%
*“Pretty HOT”*
**Crispiness**2%
*“Crunchy, strong and excellent value”*
### **What buyers complain about **
**Spiciness**25%
*“More spicy than anything else on the market”*
**Flavor**25%
**Size-Overall**13%
*“small bags”*
**Taste-Overall**13%
*“moorish”*
**Value For Money**13%
*“Poor value for money”*
## **Common questions**
- **Is wasabi peas profitable to sell on Amazon United Kingdom?**
- The niche generates £41K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the wasabi peas niche?**
- 8 brands and 20 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in wasabi peas?**
- Top complaints mined from reviews: Spiciness, Flavor, Size-Overall. The return rate is 0.0%.
- **What does it cost to enter the wasabi peas niche?**
- Listings span £1.32–£16.68; the average listing price is £9.40 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)