---
title: "Walnuts — £740K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/walnuts"
last_updated: "2026-07-31T12:37:12.698Z"
locale: en
meta:
description: "Niche score 57/100 · £740K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £740K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Walnuts — £740K/yr Amazon UK Niche (2026) - Flapen"
---
# **walnuts**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 70Growth 19Conversion 99Competition 43Returns 100Price range 2Avg price 37Brand share 50Review moat 80Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****19.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****396.81**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£740K**
£740K/yr · 374K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£10.40**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-11.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.19–£15.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, walnuts is a £740K/yr Amazon United Kingdom market (374K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **walnuts market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£624K–£832K**
- units × avg price
- **Conversion rate**
- **19.0%**
- **Avg BSR**
- **#545**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **48%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**19%**
- PURIMA28% - Morrisons24% - Minton & Donello10% - FeelGood-Sale7% - Mel's Kitchen6% - Ginco6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.
8K6KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/walnuts/trend)
## **Top walnuts search terms**
- **walnuts**232K/yr-13.3%15.3% conv. - **walnuts 1kg**68K/yr-5.0%15.3% conv. - **walnut**26K/yr-9.3%9.6% conv. - **wallnuts nuts 1kg**9K/yr-17.4%12.4% conv. - **walnuts 500g**8K/yr-14.5%10.4% conv. - **walnut halves**7K/yr-23.3%11.7% conv. - **wallnuts**6K/yr-1.3%11.1% conv. - **walnuts halves**4K/yr-4.3%13.1% conv. - **chopped walnuts**3K/yr+0.0%11.4% conv. - **walnuts 2kg**4K/yr-23.7%7.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/walnuts/search-terms)
## **Top walnuts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£37K10%£74K15%£111K20%£148K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Broken Walnuts 1kg Walnut Halves & Pieces Wal Nut Small Large Piece Whole Fresh Halfs Natural Raw Nuts Bulk Californian Crushed for Snacking Baking Cooking Breakfast (Packaging May Vary) PURIMA**PURIMA**£10.47**4.6★309 rev](https://www.amazon.co.uk/dp/B0D8JRP85C) [2**Walnuts 180g**Morrisons**£2.42**4.5★543 rev](https://www.amazon.co.uk/dp/B09TFX6GJG) [3**Minton & Donello - Crunchy Walnut Halves 500g**Minton & Donello**£6.10**4.5★154 rev](https://www.amazon.co.uk/dp/B0D1RDHZT9) [4**Mels Kitchen Walnut Whole 1kg**Mel's Kitchen**£13.79**4.5★212 rev](https://www.amazon.co.uk/dp/B0CRL6YXW2) [5**1kg Walnuts Large Pieces - Rich in Omega-3 Low-GI Good For Snacking Smoothies Baking & Cooking Gluten-Free Keto & Vegan-Friendly Rich in Protein & Vitamins & Fibre**FeelGood-Sale**£13.59**4.8★532 rev](https://www.amazon.co.uk/dp/B081J5X5H7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TANHO Walnut Halves 1kg Premium Natural Walnuts Fresh & Crunchy High in Omega-3 Protein & Fibre Healthy Snack Baking & Cooking Nuts**Tanho Limited**£10.11**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GWNXGXCK) [**BROKEN WALNUT LARGE PIECES 1KG Large Shelled Kernels for Baking & Catering | Bulk Chopped Nut Pack**Ginco**£9.98**40 rev5mo ago](https://www.amazon.co.uk/dp/B0GPQR9BCZ) [**Mega Food Premium Walnut Halves 1kg Raw Natural & Unsalted Californian Nuts High Protein Healthy Snack & Baking Ingredient Resealable Bulk Bag**Mega Food Plus Ltd.**£12.88**54 rev7mo ago](https://www.amazon.co.uk/dp/B0G6QNW37F) [**Broken Walnuts 1kg Walnut Halves & Pieces Wal Nut Small Large Piece Whole Fresh Halfs Natural Raw Nuts Bulk Californian Crushed for Snacking Baking Cooking Breakfast (Packaging May Vary) PURIMA**PURIMA**£10.47**309 rev2y ago](https://www.amazon.co.uk/dp/B0D8JRP85C) [**Walnut Nibs 1kg Chopped Walnuts SMALL PIECES - 4-8mm Wal nut Piece Broken Nibbed Natural Raw Bits Crumbs Nuts Cooking Baking Salads Desserts Cakes Blending Breakfast Bulk (Packaging May Vary) PURIMA**PURIMA**£10.14**294 rev2y ago](https://www.amazon.co.uk/dp/B0D87RPKC6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TANHO Walnut Halves 1kg Premium Natural Walnuts Fresh & Crunchy High in Omega-3 Protein & Fibre Healthy Snack Baking & Cooking Nuts**Tanho Limited**£10.11**3.8★**▲ 309%**](https://www.amazon.co.uk/dp/B0GWNXGXCK) [**Broken Walnuts 1kg Walnut Halves & Pieces Wal Nut Small Large Piece Whole Fresh Halfs Natural Raw Nuts Bulk Californian Crushed for Snacking Baking Cooking Breakfast (Packaging May Vary) PURIMA**PURIMA**£10.47**4.6★**▲ 223%**](https://www.amazon.co.uk/dp/B0D8JRP85C) [**Organic Walnuts Light Halves 1kg (BWFO)**Buy Whole Foods Online**£11.88**4.3★**▲ 165%**](https://www.amazon.co.uk/dp/B0BH4G7K8P) [**BROKEN WALNUT LARGE PIECES 1KG Large Shelled Kernels for Baking & Catering | Bulk Chopped Nut Pack**Ginco**£9.98**3.9★**▲ 125%**](https://www.amazon.co.uk/dp/B0GPQR9BCZ) [**Mels Kitchen Walnut Whole 1kg**Mel's Kitchen**£13.79**4.5★**▲ 103%**](https://www.amazon.co.uk/dp/B0CRL6YXW2)
**~~View all trending →~~**
## **What buyers say about walnuts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“These are quality nuts”*
**Taste-Overall**17%
*“Good taste”*
**Value For Money**17%
*“Good price”*
**Freshness**13%
*“Nice and fresh”*
**Health Benefits-Overall**4%
*“enjoyable addition to my diet”*
**Baking**4%
*“Ideal for baking”*
**Advertised Vs Actual Product**4%
*“As expected”*
**Size-Overall**3%
*“perfect size”*
**Crispiness**2%
*“Crisps and delicious”*
**Correct Contents**2%
*“just the right size pieces”*
### **What buyers complain about **
**Quality-Overall**18%
*“Although these were in date the quality of the nuts were just awful”*
**Stale/Rotten/Spoiled**16%
*“Taste is a bit stale”*
**Bitter**14%
*“Very bitter”*
**Taste-Overall**14%
*“they are surprisingly tasteless”*
**Burnt/Roasted/Overbaked**4%
*“some looked burned”*
**Color**3%
*“Lots of them were very black looking”*
**Moist/Dry**3%
*“Secondly it has small pieces of shells inside also they look dried up and shrunk”*
**Hard Feel**3%
*“The nuts were hard”*
**Value For Money**2%
*“They work out more expensive than buying unshelled walnuts”*
**Smell**2%
*“Rancid”*
## **Common questions**
- **Is walnuts profitable to sell on Amazon United Kingdom?**
- The niche generates £740K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the walnuts niche?**
- 13 brands and 18 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in walnuts?**
- Top complaints mined from reviews: Quality-Overall, Stale/Rotten/Spoiled, Bitter. The return rate is 0.0%.
- **When does demand for walnuts peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the walnuts niche?**
- Listings span £2.19–£15.25; the average listing price is £10.40 (sweet spot $15–$100). The average incumbent carries 397 reviews — the moat a new listing must climb.
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