---
title: "Vodka — £7.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vodka"
last_updated: "2026-07-31T12:37:06.481Z"
locale: en
meta:
description: "Niche score 50/100 · £7.2M/yr market · 3.3M searches/yr. A concentrated shelf (top 5 take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £7.2M/yr market · 3.3M searches/yr. A concentrated shelf (top 5 take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vodka — £7.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **vodka**
**Worth a look**
Shows a $7.2M/yr market, but a concentrated shelf (top 5 take 92% of clicks) keeps it on the watch list.
Market size 99Growth 24Conversion 97Competition 7Returns 99Price range 61Avg price 75Brand share 12Review moat 25Quality gap 21
**Market size**
**Incredible****£7.2M**
£7.2M/yr · 3.3M searches
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£15.06**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£13.02–£18.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,266.43**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, vodka is a £7.2M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vodka market data**
- **Units sold / yr**
- **500K–600K**
- avg 50,000–60,000/product
- **Revenue / yr**
- **£7.5M–£9.0M**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#5**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Smirnoff57% - by Amazon13% - Absolut10% - Fris9% - Aber Falls6% - Żubrówka5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/vodka/trend)
## **Top vodka search terms**
- **vodka**1.7M/yr+6.6%6.3% conv. - **vodka 1ltr offers**616K/yr-10.1%18.7% conv. - **smirnoff vodka 1 litre**232K/yr-15.0%25.1% conv. - **absolute vodka 1l**112K/yr+5.7%7.8% conv. - **vodka 1l**121K/yr-12.8%13.5% conv. - **vodka 1ltr offers deal of the day**88K/yr+0.5%11.9% conv. - **absolut vodka**75K/yr-21.6%1.9% conv. - **smirnoff**59K/yr+10.1%9.9% conv. - **vodka deals of the day**56K/yr-13.2%3.3% conv. - **smirnoff vodka**67K/yr-22.7%9.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/vodka/search-terms)
## **Top vodka products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£1.1M30%£2.1M45%£3.2M60%£4.3M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smirnoff No. 21 Vodka | 37.5% vol | 1L | Triple Distilled & 10 x Filtered | Premium Made in Great Britain | Smooth with a Hint of Sweetness & Pepper | 1ltr**Smirnoff**£16.05**4.8★15,260 rev](https://www.amazon.co.uk/dp/B00439VO6I) [2**by Amazon Vodka 1L**by Amazon**£14.39**4.5★1,406 rev](https://www.amazon.co.uk/dp/B0B9S6LWLJ) [3**Absolut Vodka Swedish Vodka 40% ABV 1L Made in Southern Sweden Smooth & Rich Award Winning Taste Works Well for Cocktails**Absolut**£18.06**4.8★6,233 rev](https://www.amazon.co.uk/dp/B004V54ZVK) [4**FRÏS Vodka 1L 37.5% ABV Scandinavian Vodka Four Times Distilled Purified Through a Freeze Filtered Process at -15C Ideal over ice with your favourite mixer in Frozen Cocktails and Martini**Fris**£15.02**4.7★1,754 rev](https://www.amazon.co.uk/dp/B08RD43YWJ) [5**Aber Falls Welsh Vodka**Aber Falls**£13.16**4.3★183 rev](https://www.amazon.co.uk/dp/B0FF55W3N6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aber Falls Welsh Vodka**Aber Falls**£13.16**183 rev1y ago](https://www.amazon.co.uk/dp/B0FF55W3N6) [**Żubrówka Biała Vodka | 37.5% ABV | 1 Litre | Made in Poland | Pure & Smooth | For Cocktails & Mixing**Żubrówka**£15.72**1,211 rev3y ago](https://www.amazon.co.uk/dp/B0CB9CJ8R3) [**by Amazon Vodka 1L**by Amazon**£14.39**1,406 rev3y ago](https://www.amazon.co.uk/dp/B0B9S6LWLJ) [**FRÏS Vodka 1L 37.5% ABV Scandinavian Vodka Four Times Distilled Purified Through a Freeze Filtered Process at -15C Ideal over ice with your favourite mixer in Frozen Cocktails and Martini**Fris**£15.02**1,754 rev5y ago](https://www.amazon.co.uk/dp/B08RD43YWJ) [**Absolut Vodka Swedish Vodka 40% ABV 1L Made in Southern Sweden Smooth & Rich Award Winning Taste Works Well for Cocktails**Absolut**£18.06**6,233 rev12y ago](https://www.amazon.co.uk/dp/B004V54ZVK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aber Falls Welsh Vodka**Aber Falls**£13.16**4.3★**▲ 80%**](https://www.amazon.co.uk/dp/B0FF55W3N6) [**Smirnoff No. 21 Vodka | 37.5% vol | 1L | Triple Distilled & 10 x Filtered | Premium Made in Great Britain | Smooth with a Hint of Sweetness & Pepper | 1ltr**Smirnoff**£16.05**4.8★**▲ 20%**](https://www.amazon.co.uk/dp/B00439VO6I) [**FRÏS Vodka 1L 37.5% ABV Scandinavian Vodka Four Times Distilled Purified Through a Freeze Filtered Process at -15C Ideal over ice with your favourite mixer in Frozen Cocktails and Martini**Fris**£15.02**4.7★**▲ 11%**](https://www.amazon.co.uk/dp/B08RD43YWJ) [**by Amazon Vodka 1L**by Amazon**£14.39**4.5★**— 10%**](https://www.amazon.co.uk/dp/B0B9S6LWLJ) [**Absolut Vodka Swedish Vodka 40% ABV 1L Made in Southern Sweden Smooth & Rich Award Winning Taste Works Well for Cocktails**Absolut**£18.06**4.8★**▼ 28%**](https://www.amazon.co.uk/dp/B004V54ZVK)
**~~View all trending →~~**
## **What buyers say about vodka**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**32%
*“Good value”*
**Alcohol Flavor**30%
*“Lovely vodka - smooth and very drinkable”*
**Taste-Overall**12%
*“Great taste”*
**Quality-Overall**10%
*“Quality is so good and smooth”*
**Gifting Purpose**3%
*“definitely nice as a gift”*
**Flavor**3%
*“Delicious”*
**Size-Overall**2%
*“Great size”*
**Advertised Vs Actual Product**1%
*“As Expected”*
**Sweetness**1%
*“Its a tad sweeter than my usual brand which suits me”*
**Instructions/User Manual/Troubleshooting**1%
*“Very clear instructions”*
### **What buyers complain about **
**Taste-Overall**34%
*“tastes like fuel”*
**Alcohol Flavor**18%
*“This product is alcoholic”*
**Advertised Vs Actual Product**7%
*“it doesn't stand out”*
**Quality-Overall**6%
*“Cheap”*
**Stale/Rotten/Spoiled**4%
*“Eyeve had haff the bottel and feels greaaaat”*
**Alcohol Content**4%
*“made me worry about the fake alcohol”*
**Durability**4%
*“Went down really, really well, and didn't last long”*
**Value For Money**3%
*“With prices going up everywhere”*
**Leak-Proof**2%
*“Upon receipt the bottle had leaked onto its packaging”*
**Natural Ingredients**2%
*“You CANNOT use natural cork with white spirits”*
## **Common questions**
- **Is vodka profitable to sell on Amazon United Kingdom?**
- The niche generates £7.2M/yr across 7 tracked products. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the vodka niche?**
- 6 brands and 55 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in vodka?**
- Top complaints mined from reviews: Taste-Overall, Alcohol Flavor, Advertised Vs Actual Product. The return rate is 0.2%.
- **When does demand for vodka peak?**
- Demand peaks in Sep–Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the vodka niche?**
- Listings span £13.02–£18.06; the average listing price is £15.06 (sweet spot $15–$100). The average incumbent carries 4,266 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)