---
title: "Reviews — vodka gift set - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vodka-gift-set/reviews"
last_updated: "2026-07-31T19:33:26.463Z"
locale: en
meta:
  description: "Niche score 52/100 · £539K/yr market · 447K searches/yr · £27.12 avg price. Soft demand (-11.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £539K/yr market · 447K searches/yr · £27.12 avg price. Soft demand (-11.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — vodka gift set - Flapen"
---

# **vodka gift set**

**Worth a look**

Shows low returns (0.2%), but soft demand (-11.8% this quarter) keeps it on the watch list.

Market size 61Growth 19Conversion 54Competition 52Returns 99Price range 65Avg price 95Brand share 39Review moat 50Quality gap 24

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£27.12**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£7.19–£137.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£539K**

£539K/yr · 447K searches

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,522.75**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.8%**

90-day search growth — must beat 0% to launch