---
title: "Vitex — £40K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vitex"
last_updated: "2026-07-31T12:37:23.632Z"
locale: en
meta:
description: "Niche score 37/100 · £40K/yr market · 69K searches/yr · £12.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £40K/yr market · 69K searches/yr · £12.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vitex — £40K/yr Amazon UK Niche (2026) - Flapen"
---
# **vitex**
**Skip it**
A small market ($40K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 13Conversion 54Competition 17Returns 100Price range 53Avg price 58Brand share 32Review moat 88Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****249.7**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.94**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£5.82–£25.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-24.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£40K**
£40K/yr · 69K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, vitex is a £40K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitex market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£39K–£52K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#591**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **14.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**9%**
- BIOHERBA40% - Generic17% - ALPHA0113% - Natures Aid9% - NEO-NUTRITION8% - Nordic Omegas6% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -24.7% search growth over the last 90 days.
2K2KSpike '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/vitex/trend)
## **Top vitex search terms**
- **vitex**28K/yr-21.6%5.6% conv. - **chasteberry**12K/yr-26.8%4.8% conv. - **vitex chasteberry**13K/yr-31.1%5.3% conv. - **vitex agnus castus**8K/yr-25.3%5.4% conv. - **vitex for fertility**3K/yr-6.8%3.3% conv. - **chasteberry supplement**3K/yr-36.6%4.8% conv. - **chaste tree**1K/yr-24.1%0.7% conv. - **vitex supplement for women fertility**210/yr-12.2%2.8% conv. - **vitex supplement for women**291/yr-88.2%0.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/vitex/search-terms)
## **Top vitex products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£12K40%£16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vitex 240 mg 100 Capsules | Traditional Chasteberry Supplement for Womens Monthly Balance by BIOHERBA**BIOHERBA**£9.95**4.6★31 rev](https://www.amazon.co.uk/dp/B0DW5JL1WT) [2**Organic Agnus Castus 500mg 90 Vegan Capsules (3 Months Supply) Resealable and Recyclable Pouch by Alpha01**ALPHA01**£7.88**4.9★23 rev](https://www.amazon.co.uk/dp/B0DRGGB2HF) [3**Naturals Answer Full Spectrum Vitex Capsules 40 mg per Serving 90 Counts per Bottle Vegan Gluten-Free**Generic**£19.40**4.5★2 rev](https://www.amazon.co.uk/dp/B0GMPLNZQH) [4**Natures Aid PremEeze Agnus Castus 400mg Traditional Herbal Remedy for Premenstrual PMS Symptoms Relief Mood Swings Irritability Menstrual Cramps & Bloating Vegan THR Registered 60 Capsules**Natures Aid**£7.56**4.4★2,353 rev](https://www.amazon.co.uk/dp/B00STMP68M) [5**Neo Nutrition Vitex Agnus Castus Fruit Supplement - High Potency - | 60 Capsules | 6000mg | UK Made | GMO-Free |Pure**NEO-NUTRITION**£8.09**4.4★20 rev](https://www.amazon.co.uk/dp/B0FR2C7MC2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Naturals Answer Full Spectrum Vitex Capsules 40 mg per Serving 90 Counts per Bottle Vegan Gluten-Free**Generic**£19.40**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GMPLNZQH) [**Naturals Answer Chasteberry Vitex Agnus Castus 30 ml**Nordic Omegas**£20.16**9 rev9mo ago](https://www.amazon.co.uk/dp/B0FXXLNZMV) [**Neo Nutrition Vitex Agnus Castus Fruit Supplement - High Potency - | 60 Capsules | 6000mg | UK Made | GMO-Free |Pure**NEO-NUTRITION**£8.09**20 rev10mo ago](https://www.amazon.co.uk/dp/B0FR2C7MC2) [**Naturals Answer Chasteb. Vitex 400mg 90 Capsules**Generic**£19.39**6 rev1y ago](https://www.amazon.co.uk/dp/B0DZY17FK6) [**Vitex 240 mg 100 Capsules | Traditional Chasteberry Supplement for Womens Monthly Balance by BIOHERBA**BIOHERBA**£9.95**31 rev1y ago](https://www.amazon.co.uk/dp/B0DW5JL1WT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Naturals Answer Full Spectrum Vitex Capsules 40 mg per Serving 90 Counts per Bottle Vegan Gluten-Free**Generic**£19.40**4.5★**▲ 86%**](https://www.amazon.co.uk/dp/B0GMPLNZQH) [**Organic Agnus Castus 500mg 90 Vegan Capsules (3 Months Supply) Resealable and Recyclable Pouch by Alpha01**ALPHA01**£7.88**4.9★**▲ 37%**](https://www.amazon.co.uk/dp/B0DRGGB2HF) [**Vitex 240 mg 100 Capsules | Traditional Chasteberry Supplement for Womens Monthly Balance by BIOHERBA**BIOHERBA**£9.95**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B0DW5JL1WT) [**Lowhill Valley Chasteberries 100% Pure Vitex Agnus-Castus Herbal Infusion For Womens Balance - Monks Pepper Whole Berries Responsibly Sourced Hand-Packed 50g**Lowhill Valley**£5.91**4.5★**▲ 15%**](https://www.amazon.co.uk/dp/B0DT44SH3S) [**Natures Aid PremEeze Agnus Castus 400mg Traditional Herbal Remedy for Premenstrual PMS Symptoms Relief Mood Swings Irritability Menstrual Cramps & Bloating Vegan THR Registered 60 Capsules**Natures Aid**£7.56**4.4★**▲ 11%**](https://www.amazon.co.uk/dp/B00STMP68M)
**~~View all trending →~~**
## **What buyers say about vitex**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**36%
*“It seems a very good quality supplement”*
**Hormonal Balance**27%
*“Its regulating my hormones nicely xx”*
**Efficiency**10%
*“It really works”*
**Regulates Digestion**6%
*“Anyone suffering from PMT/bloating/cravings this is what you need it really helps”*
**Advertised Vs Actual Product**3%
*“arrived as described”*
**Menstrual Issues**3%
*“Helped my pcos within 3 weeks my period came back”*
**Natural Ingredients**2%
*“Angus cactus is natural herbal”*
**Value For Money**2%
*“Definitely worth purchasing”*
**Ease Of Use**1%
*“I found it easy to take”*
**Side Effects**1%
*“I didnt experience any major side effects”*
### **What buyers complain about **
**Side Effects**22%
*“However, although I got killer headaches and stomach ache and felt really ill, emotionally I felt great”*
**Allergies**11%
*“come under the category of people who had a nasty reaction to this after only a fairly short time”*
**Ingredients-Overall**11%
*“ingredient questionable”*
**Dosage**11%
*“I would certainly suggest anyone trying it for the first time to ignore the dosage suggestion”*
## **Common questions**
- **Is vitex profitable to sell on Amazon United Kingdom?**
- The niche generates £40K/yr across 10 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the vitex niche?**
- 9 brands and 17 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in vitex?**
- Top complaints mined from reviews: Side Effects, Allergies, Ingredients-Overall. The return rate is 0.1%.
- **When does demand for vitex peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the vitex niche?**
- Listings span £5.82–£25.23; the average listing price is £12.94 (sweet spot $15–$100). The average incumbent carries 250 reviews — the moat a new listing must climb.
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