---
title: "Vitamin D Gummies — £199K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vitamin-d-gummies"
last_updated: "2026-07-31T15:09:38.853Z"
locale: en
meta:
description: "Niche score 47/100 · £199K/yr market · 150K searches/yr · £8.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £199K/yr market · 150K searches/yr · £8.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vitamin D Gummies — £199K/yr Amazon UK Niche (2026) - Flapen"
---
# **vitamin d gummies**
**Skip it**
Prices mostly outside the sweet spot ($3.66–$14.78) — this niche doesn't clear our bar today.
Market size 39Growth 4Conversion 97Competition 49Returns 100Price range 0Avg price 25Brand share 78Review moat 30Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£199K**
£199K/yr · 150K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,548**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£8.88**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-42.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.66–£14.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, vitamin d gummies is a £199K/yr Amazon United Kingdom market (150K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin d gummies market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£178K–£222K**
- units × avg price
- **Conversion rate**
- **14.9%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **91%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**57%**
Top 20: 98%
**Top-5 click share**
**55%**
Top 20: 97%
**Open market**
**37%**
- Incite Nutrition19% - CHEWY VITES13% - BASSETTS VITAMINS10% - Vitammies8% - WeightWorld7% - Club Vits6%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -42.3% search growth over the last 90 days.
5K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/vitamin-d-gummies/trend)
## **Top vitamin d gummies search terms**
- **vitamin d gummies**93K/yr-43.1%11.4% conv. - **vitamin d gummies adults**22K/yr-36.2%13.3% conv. - **vitamin d3 gummies**8K/yr-37.0%11.8% conv. - **gummies vitamins d**6K/yr-60.8%12.0% conv. - **vit d gummies**5K/yr-28.9%12.6% conv. - **vitamin d chewable**5K/yr-32.6%12.6% conv. - **chewable vitamin d**6K/yr-43.1%10.9% conv. - **vitamin d3 gummies for adults**3K/yr-41.2%13.2% conv. - **vitamin d gummy**3K/yr-54.9%13.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/vitamin-d-gummies/search-terms)
## **Top vitamin d gummies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£10K10%£20K15%£30K20%£40K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Incite Nutrition Vitamin D Gummies. 120 Lemon Flavour Chewable High Strength Vitamin D 4000 iu Gummies. 4 Month Supply of D3 Vitamins for Muscle Function Immune Health and Year-Round Wellness**Incite Nutrition**£8.02**4.6★6,903 rev](https://www.amazon.co.uk/dp/B0DFHRVF6X) [2**Chewy Vites Adult High Strength Vitamin D3 60 Vitamin D Gummies 25 micrograms 1000 IU 2 Months Supply Vegan Real Fruit Juice Strawberry Flavour**CHEWY VITES**£6.47**4.7★308 rev](https://www.amazon.co.uk/dp/B0964CF26S) [3**Bassetts Adult Vitamin D 25g (1000 IU) Apple & Raspberry 30 Gummies**BASSETTS VITAMINS**£3.66**4.7★288 rev](https://www.amazon.co.uk/dp/B0DFM89XRK) [4**Vitamin D3 4000 IU - 120 Gummies - 4 Months Supply - Cholecalciferol Form**WeightWorld**£11.44**4.7★2,240 rev](https://www.amazon.co.uk/dp/B0949KMLW6) [5**Vitamin D 120 Gummies for Adults and Children - Contains 1000IU (25ug) VIT D3 Supplement for Immune Support - Easy Take Very Tasty Blackcurrant Flavour - 4 Month Supply**Club Vits**£9.24**4.7★339 rev](https://www.amazon.co.uk/dp/B09HHB39YQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vitamin D3 Gummies 4000 IU High Strength for Adults Immune Bone & Muscle Support Vegetarian - Peach Flavour - Sugar Free 60 Gummies**Youthful Roots**£12.66**13 rev5mo ago](https://www.amazon.co.uk/dp/B0GMTGMHV9) [**Wellgard Vegan Vitamin D3 K2 Gummies for Adults - Extra Strength D3 3000 IU (1500% NRV) & K2 Bone Muscle & Immune Support Orange Flavour 60 Vegan Gummies Gluten Free**Wellgard**£10.39**69 rev1y ago](https://www.amazon.co.uk/dp/B0F3VCD99P) [**Vitamin D3 Gummies 4000IU 100g - 60 Natural Orange Flavour Chewable Yummy Gummies - 2 Month Supply - Made in the UK**swiss bioenergetics**£7.76**80 rev1y ago](https://www.amazon.co.uk/dp/B0F3PDX2BP) [**Bassetts Adult Vitamin D 25g (1000 IU) Apple & Raspberry 30 Gummies**BASSETTS VITAMINS**£3.66**288 rev1y ago](https://www.amazon.co.uk/dp/B0DFM89XRK) [**Incite Nutrition Vitamin D Gummies. 120 Lemon Flavour Chewable High Strength Vitamin D 4000 iu Gummies. 4 Month Supply of D3 Vitamins for Muscle Function Immune Health and Year-Round Wellness**Incite Nutrition**£8.02**6,903 rev1y ago](https://www.amazon.co.uk/dp/B0DFHRVF6X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vitamin D3 Gummies 4000 IU High Strength for Adults Immune Bone & Muscle Support Vegetarian - Peach Flavour - Sugar Free 60 Gummies**Youthful Roots**£12.66**4.2★**▲ 457%**](https://www.amazon.co.uk/dp/B0GMTGMHV9) [**Vitamin D Gummies - 4000 IU Vitamin D3 - Vegetarian & Gluten Free - VIT D Gummies for Bones & Teeth - Alternative to Vitamin D Tablets & Spray - 60 Gummies - 1 Month Supply - Novomins**novomins**£14.78**4.5★**▲ 161%**](https://www.amazon.co.uk/dp/B08K4S38QY) [**Incite Nutrition Vitamin D Gummies. 120 Lemon Flavour Chewable High Strength Vitamin D 4000 iu Gummies. 4 Month Supply of D3 Vitamins for Muscle Function Immune Health and Year-Round Wellness**Incite Nutrition**£8.02**4.6★**▲ 150%**](https://www.amazon.co.uk/dp/B0DFHRVF6X) [**Adult Multi Vitality Gummy | 11 Essential Vitamins & Minerals A D E C B3 B6 B5 B12 Biotin Zinc & Iodine | Mixed Berry Flavour | 60 Vegan Gummies | Support Wellbeing & Immune System by NUTRIGUMS**Nutrigums**£8.27**4.6★**▲ 148%**](https://www.amazon.co.uk/dp/B0CQ8RRF4F) [**VITALDIN Vitamin D3 Gummies 2.000 IU per Serving 70 Chewable Gummies (1-Month Supply); Fruit Flavour Vitamin D for Bone Health & Immune System Support Gluten Free for Kids & Adults**Vitaldin**£7.77**4.6★**▲ 112%**](https://www.amazon.co.uk/dp/B08KQ8XF4G)
**~~View all trending →~~**
## **What buyers say about vitamin d gummies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Vitamin**17%
*“Healthy vitamin”*
**Quality-Overall**14%
*“Excellent product”*
**Taste-Overall**13%
*“The gummies actually taste really good”*
**Value For Money**13%
*“Good price”*
**Ease Of Chewing/Swallowing**11%
*“I like them because they are chewable”*
**Ease Of Use**5%
*“Easy and convenient”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Dosage**2%
*“dosage seems appropriate”*
**Side Effects**2%
*“No side effects”*
**Flavor**1%
*“just a nice clean flavour you dont get fed up with”*
### **What buyers complain about **
**Dosage**10%
*“High dose can cause health issues”*
**Taste-Overall**8%
*“Not a great taste”*
**Vitamin**8%
*“Not the right type of Vitamin D for me I guess”*
**Size-Overall**7%
*“Large capsules”*
**Value For Money**4%
*“Waste of money”*
**Nutritional Content**4%
*“rather dumb where I am normally perfectly healthy”*
**Functionality-Overall**3%
*“Doesn't seem to work”*
**Ingredients-Overall**3%
*“Really disappointed that the primary ingredient is sunflower oil which isnt healthy at all”*
**Advertised Vs Actual Product**3%
*“and NONE of them are what they claim”*
**Flavor**3%
*“Usually hate orange flavour”*
### **Top return reasons **
**Vitamin**100%
## **Common questions**
- **Is vitamin d gummies profitable to sell on Amazon United Kingdom?**
- The niche generates £199K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -42.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the vitamin d gummies niche?**
- 22 brands and 57 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in vitamin d gummies?**
- Top complaints mined from reviews: Dosage, Taste-Overall, Vitamin. The return rate is 0.1%.
- **When does demand for vitamin d gummies peak?**
- Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the vitamin d gummies niche?**
- Listings span £3.66–£14.78; the average listing price is £8.88 (sweet spot $15–$100). The average incumbent carries 3,548 reviews — the moat a new listing must climb.
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