---
title: "Vim — £50K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vim"
last_updated: "2026-07-31T14:56:44.480Z"
locale: en
meta:
description: "Niche score 39/100 · £50K/yr market · 63K searches/yr · £10.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £50K/yr market · 63K searches/yr · £10.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vim — £50K/yr Amazon UK Niche (2026) - Flapen"
---
# **vim**
**Skip it**
A concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 40Conversion 76Competition 10Returns 99Price range 55Avg price 42Brand share 18Review moat 29Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£1.17–£32.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.98**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+12.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,563.2**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£50K**
£50K/yr · 63K searches
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, vim is a £50K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vim market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£55K–£66K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#489**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **10%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**5%**
- VİM39% - AJAX35% - VIM12% - Bar Keepers Friend5% - Comet3% - DRINT3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/vim/trend)
## **Top vim search terms**
- **vim**23K/yr+34.4%5.8% conv. - **ajax cleaning powder**16K/yr-3.0%8.2% conv. - **ajax powder**5K/yr+20.4%3.3% conv. - **vim scouring powder**5K/yr-17.1%7.7% conv. - **comet cleaning powder**4K/yr+24.8%3.1% conv. - **cleaning powder**4K/yr-3.8%2.0% conv. - **scouring powder**4K/yr-8.0%6.4% conv. - **vim cleaner**2K/yr+11.8%6.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/vim/search-terms)
## **Top vim products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vim Classic Scourer Extra Whitening Powder with Bleach 750 g (Pack of 2)**VİM**£8.30**4.7★852 rev](https://www.amazon.co.uk/dp/B07XL5NL9C) [2**Ajax All-Purpose Powder Cleaner With Bleach 21 oz**AJAX**£7.35**4.6★2,199 rev](https://www.amazon.co.uk/dp/B000BO6O4Q) [3**Vim Vim Classic Scouring Powder 500G x 2**VIM**£10.21**4.5★126 rev](https://www.amazon.co.uk/dp/B00LC3NG6E) [4**Vim Cleaning Clorex Biodegradable 825 ml**VIM**£7.51**4.4★283 rev](https://www.amazon.co.uk/dp/B00PDRLIR4) [5**Comet Cleaner with Bleach Powder Lavender Fresh 21-Ounces Scratch-Free 2-Pack**Comet**£11.00**4.6★2,880 rev](https://www.amazon.co.uk/dp/B07ZTPNNFK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bar Keepers Friend Cleanser 12 oz (340 g)**Bar Keepers Friend**£8.05**16,750 rev5y ago](https://www.amazon.co.uk/dp/B000QYLEBE) [**Vim Classic Scourer Extra Whitening Powder with Bleach 750 g (Pack of 2)**VİM**£8.30**852 rev6y ago](https://www.amazon.co.uk/dp/B07XL5NL9C) [**Astonish Multi-Purpose Deep Cleaning Cream Cleaner with Bleach 500ml**Astonish**£1.17**1,732 rev7y ago](https://www.amazon.co.uk/dp/B07G5GRMHN) [**Vim Clorex Set of 12 Powder 750 g Detergents and Household Cleaning**Vim Clorex**£32.23**37 rev8y ago](https://www.amazon.co.uk/dp/B07BYKJN3Q) [**Vim Cleaning Clorex Biodegradable 825 ml**VIM**£7.51**283 rev10y ago](https://www.amazon.co.uk/dp/B00PDRLIR4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Comet Cleaner with Bleach Powder Lavender Fresh 21-Ounces Scratch-Free 2-Pack**Comet**£11.00**4.6★**▲ 68%**](https://www.amazon.co.uk/dp/B07ZTPNNFK) [**Astonish Multi-Purpose Deep Cleaning Cream Cleaner with Bleach 500ml**Astonish**£1.17**4.6★**▲ 40%**](https://www.amazon.co.uk/dp/B07G5GRMHN) [**Vim Classic Scourer Extra Whitening Powder with Bleach 750 g (Pack of 2)**VİM**£8.30**4.7★**▲ 13%**](https://www.amazon.co.uk/dp/B07XL5NL9C) [**Ajax All-Purpose Powder Cleaner With Bleach 21 oz**AJAX**£7.35**4.6★**— 6%**](https://www.amazon.co.uk/dp/B000BO6O4Q) [**Vim Cleaning Clorex Biodegradable 825 ml**VIM**£7.51**4.4★**▼ 13%**](https://www.amazon.co.uk/dp/B00PDRLIR4)
**~~View all trending →~~**
## **What buyers say about vim**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**37%
*“Clean easy”*
**Quality-Overall**21%
*“Good effective product”*
**Advertised Vs Actual Product**8%
*“As advertised, brilliant”*
**Value For Money**7%
*“Worth the money”*
**Efficiency**5%
*“Really does work”*
**Product Condition**3%
*“So within 1 min the pan looks like brand new again”*
**Ease Of Use**2%
*“Always useful to have”*
**Baking**2%
*“Good baking soda and good value”*
**Strength**1%
*“Its quite strong”*
**Eco Friendliness**1%
*“Environment friendly”*
### **What buyers complain about **
**Ease Of Cleaning**18%
*“a huge mess to clean up”*
**Value For Money**11%
*“found cheaper in B&M”*
**Leak-Proof**10%
*“leaking ok versatile ok witness not sure yet”*
**Rusts/Corrodes**9%
*“I am devastated as the tiny rust spots were barely noticable”*
**Smell**6%
*“It was so bad that the delivery driver told me to handle it carefully because of the strong chemical smell”*
**Stain Resistance**4%
*“burnt stains from pots”*
**Quality-Overall**4%
*“then it's not a quality product or value for money”*
**Advertised Vs Actual Product**4%
*“Useless doesn't do what it says”*
**Color**2%
*“which left black marks”*
**Ease Of Use**2%
*“its a nightmare to squeeze out of the bottle”*
### **Top return reasons **
**Leak-Proof**33%
**Functionality-Overall**14%
**Stain Resistance**8%
**Product Condition**6%
**Advertised Vs Actual Product**6%
**Cleaning Modes**4%
**Compatibility-Overall**4%
**Value For Money**4%
**Size-Overall**4%
**Smell**4%
## **Common questions**
- **Is vim profitable to sell on Amazon United Kingdom?**
- The niche generates £50K/yr across 10 tracked products. 90-day search growth is +12.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the vim niche?**
- 8 brands and 68 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in vim?**
- Top complaints mined from reviews: Ease Of Cleaning, Value For Money, Leak-Proof. The return rate is 0.1%.
- **When does demand for vim peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the vim niche?**
- Listings span £1.17–£32.23; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 3,563 reviews — the moat a new listing must climb.
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