---
title: "Vietnamese Coffee — £41K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vietnamese-coffee"
last_updated: "2026-07-31T13:22:15.360Z"
locale: en
meta:
description: "Niche score 44/100 · £41K/yr market · 63K searches/yr · £11.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £41K/yr market · 63K searches/yr · £11.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vietnamese Coffee — £41K/yr Amazon UK Niche (2026) - Flapen"
---
# **vietnamese coffee**
**Skip it**
A small market ($41K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 17Conversion 64Competition 45Returns 99Price range 65Avg price 47Brand share 13Review moat 82Quality gap 63
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****356.11**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£7.31–£29.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.58**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£41K**
£41K/yr · 63K searches
According to Flapen's Amazon United Kingdom niche tracking, vietnamese coffee is a £41K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vietnamese coffee market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£46K–£58K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#277**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **56%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**2%**
- Trung Nguyen56% - Brown Bear13% - Vietnamese Coffee11% - Nam Song8% - Thang Long7% - Vmart3% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — -15.2% search growth over the last 90 days.
2K1KDec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/vietnamese-coffee/trend)
## **Top vietnamese coffee search terms**
- **vietnamese coffee**50K/yr-17.1%5.6% conv. - **trung nguyen coffee**8K/yr+2.6%5.1% conv. - **vietnamese coffee beans**5K/yr-26.6%6.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/vietnamese-coffee/search-terms)
## **Top vietnamese coffee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£12K40%£17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Trung Nguyen Vietnamese Coffee - Gourmet Blend 500g**Trung Nguyen**£8.89**4.2★512 rev](https://www.amazon.co.uk/dp/B005GTC5ZI) [2**Vietnamese Ground Coffee Sa Blend by Vietnamese Coffee Co Authentic Robusta & Arabica Coffee For Phin Filter Cafetiere & Iced Coffee Chocolate Vanilla & Caramel Notes 220g**Vietnamese Coffee**£8.96**4.5★43 rev](https://www.amazon.co.uk/dp/B0BXSSY4ZS) [3**TRUNG NGUYEN - G7 3in1- Vietnamese Instant Coffee 50 sachets x 16gr**Trung Nguyen**£12.49**4.6★2,627 rev](https://www.amazon.co.uk/dp/B008KZAFZM) [4**TRUNG NGUYEN G7 Instant Coffee (Coffee Mix 3in1) 16g X 21 bags Vietnamese Coffee**Trung Nguyen**£7.97**4.4★206 rev](https://www.amazon.co.uk/dp/B01K8T735C) [5**Trung Nguyen Coffee Sang Tao 1 Vietnamese Coffee**Trung Nguyen**£7.31**4.6★168 rev](https://www.amazon.co.uk/dp/B008A0ABQU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nam Song Vietnamese Ground Coffee 220g Dak Lak Robusta Coffee Dark Roast from Vietnam Ideal for Authentic Phin Filter Brewing**Nam Song**£9.98**36 rev6mo ago](https://www.amazon.co.uk/dp/B0GF2V81NY) [**Nam Song Vietnamese Coffee Maker Set 8oz Stainless Steel Phin Coffee Filter with 220g Ground Vietnam Roast & Dairy Condensed Milk No Paper Filters Needed**Nam Song**£29.19**12 rev2y ago](https://www.amazon.co.uk/dp/B0D8TRQ6XY) [**Vietnamese Ground Coffee 227g - Very Strong Dark Roast Vietnam Robusta - Strength 5 - For Coffee Machines & Vietnamese Phin Ca Phe Drip Filter & French Press - Brown Bear - Donation To Free The Bears**Brown Bear**£7.98**59 rev2y ago](https://www.amazon.co.uk/dp/B0CLZW958N) [**Vietnamese Coffee Beans 227g - Very Strong Dark Roast Vietnam Robusta - Strength 5 - For Coffee Machines & Vietnamese Phin Ca Phe Drip Filter & French Press - Brown Bear - Donation To Free The Bears**Brown Bear**£7.94**51 rev2y ago](https://www.amazon.co.uk/dp/B0CLZY8265) [**Vietnamese Coffee Beans 1kg - Very Strong Dark Roast Vietnam Robusta - Strength 5 - For Coffee Machines & Vietnamese Phin Ca Phe Drip Filter & French Press - Brown Bear - Donation To Free The Bears**Brown Bear**£19.54**76 rev2y ago](https://www.amazon.co.uk/dp/B0CLZXGV98)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Trung Nguyen Creative 4 Vietnamese Ground Coffee 250G**genetsy**£11.06**4.4★**▲ 112%**](https://www.amazon.co.uk/dp/B005VDA5KQ) [**TRUNG NGUYEN - G7 3in1- Vietnamese Instant Coffee 50 sachets x 16gr**Trung Nguyen**£12.49**4.6★**▲ 107%**](https://www.amazon.co.uk/dp/B008KZAFZM) [**Nam Song Vietnamese Ground Coffee 220g Dak Lak Robusta Coffee Dark Roast from Vietnam Ideal for Authentic Phin Filter Brewing**Nam Song**£9.98**4.4★**▲ 90%**](https://www.amazon.co.uk/dp/B0GF2V81NY) [**Trung Nguyen Premium Blend Vietnamese Ground Coffee Beans 425g - Strong Aroma and Flavourful**Vmart**£14.97**4.4★**▲ 84%**](https://www.amazon.co.uk/dp/B0BTZ5Q1SQ) [![Trung Nguyen Creative 3 Ground Coffee by Trung Nguyen [Foods]](https://m.media-amazon.com/images/I/41r6To9JFbL.jpg)**Trung Nguyen Creative 3 Ground Coffee by Trung Nguyen \[Foods\]**Trung Nguyen**£7.95**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B008A0ALL0)
**~~View all trending →~~**
## **What buyers say about vietnamese coffee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**26%
*“Tasty coffee”*
**Flavor**14%
*“The flavour is strong”*
**Caffeine Content**13%
*“caffeine than many supermarket blends”*
**Smell**7%
*“The aroma from the coffee is lovely too”*
**Quality-Overall**6%
*“Quality of product is strong”*
**Value For Money**4%
*“Excellent product worth the money spent”*
**Sweetness**4%
*“with a slightly smoky sweetness that already hints at the molasses and toffee notes mentioned”*
**Advertised Vs Actual Product**2%
*“just as advertised”*
**Ease Of Use**2%
*“it's extremely convenient”*
**Soft Feel**2%
*“the end result was smooth with no graininess”*
### **What buyers complain about **
**Taste-Overall**18%
*“bland for my taste”*
**Advertised Vs Actual Product**10%
*“Not as advertised”*
**Value For Money**9%
*“pricey”*
**Strength**6%
*“not strength of 5”*
**Flavor**5%
*“Delishious, slight chocolate aftertaste”*
**Size-Overall**4%
*“The opening is not very wide”*
**Quality-Overall**4%
*“I've removed 1 star as the quality control on the soldering finish for the handle seems to be poor”*
**Bitter**4%
*“if you are planning on just having it black as you as you would an espresso you may find it too bitter”*
**Caffeine Content**2%
*“It is very caffeinated”*
**Ease Of Cleaning**1%
*“A bit annoying to clean”*
### **Top return reasons **
**Size-Overall**31%
**Filtration**15%
**Product Condition**12%
**Moist/Dry**8%
**Value For Money**8%
**Strength**8%
**Design-Overall**8%
**Ease Of Cleaning**4%
**Scratch Resistance**4%
**Safety Standards**4%
## **Common questions**
- **Is vietnamese coffee profitable to sell on Amazon United Kingdom?**
- The niche generates £41K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the vietnamese coffee niche?**
- 7 brands and 27 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in vietnamese coffee?**
- Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.2%.
- **What does it cost to enter the vietnamese coffee niche?**
- Listings span £7.31–£29.19; the average listing price is £11.58 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.
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