---
title: "Trend — victory v lozenges - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/victory-v-lozenges/trend"
last_updated: "2026-07-31T19:34:07.394Z"
locale: en
meta:
  description: "Niche score 40/100 · £59K/yr market · 30K searches/yr · £17.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £59K/yr market · 30K searches/yr · £17.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — victory v lozenges - Flapen"
---

# **victory v lozenges**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 10Conversion 94Competition 13Returns 100Price range 71Avg price 80Brand share 0Review moat 86Quality gap 35

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****281.5**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£17.14**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£4.15–£41.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£59K**

£59K/yr · 30K searches

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-30.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand