---
title: "Victory V Lozenges — £59K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/victory-v-lozenges"
last_updated: "2026-07-31T12:41:50.836Z"
locale: en
meta:
description: "Niche score 40/100 · £59K/yr market · 30K searches/yr · £17.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £59K/yr market · 30K searches/yr · £17.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Victory V Lozenges — £59K/yr Amazon UK Niche (2026) - Flapen"
---
# **victory v lozenges**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 10Conversion 94Competition 13Returns 100Price range 71Avg price 80Brand share 0Review moat 86Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****281.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£17.14**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.15–£41.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£59K**
£59K/yr · 30K searches
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-30.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, victory v lozenges is a £59K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **victory v lozenges market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£51K–£69K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#247**
- **Page quality**
- **0%**
- **Prime**
- **40%**
- **Sponsored**
- **30%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Victory V54% - TinTastic27% - Ernest Jackson & Co13% - Fisherman's Friend4% - Generic2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — -30.3% search growth over the last 90 days.
1K750Spike '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/victory-v-lozenges/trend)
## **Top victory v lozenges search terms**
- **victory v lozenges original**8K/yr-18.4%10.6% conv. - **victory v lozenges**16K/yr-45.5%7.9% conv. - **victory v**6K/yr-25.2%8.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/victory-v-lozenges/search-terms)
## **Top victory v lozenges products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Victory V Traditional 996 g Lot of 24**Victory V**£20.01**4.7★363 rev](https://www.amazon.co.uk/dp/B0042L9ERI) [2**Victory V x 10 36g Sticks - Refillable Tin - Retro Sweets - Traditional Lozenges**TinTastic**£17.75**4.6★57 rev](https://www.amazon.co.uk/dp/B0C18MSPM3) [3**Victory V x5 Packs**Ernest Jackson & Co**£6.06**4.3★252 rev](https://www.amazon.co.uk/dp/B0048AIMJY) [4**TinTastic Bundle with Victory V Original Forged-for-Strength Liquorice and Aniseed Lozenges 24 x 35g Packs and Travel Tin Traditional British Throat Sweets**TinTastic**£29.49**0.0★0 rev](https://www.amazon.co.uk/dp/B0G35P6DBZ) [5**Victory V 36g 2 Packs 80 g**Victory V**£4.15**4.1★38 rev](https://www.amazon.co.uk/dp/B07YXGDRBC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TinTastic Bundle with Victory V Original Forged-for-Strength Liquorice and Aniseed Lozenges 24 x 35g Packs and Travel Tin Traditional British Throat Sweets**TinTastic**£29.49**0 rev8mo ago](https://www.amazon.co.uk/dp/B0G35P6DBZ) [**Victory V x 10 36g Sticks - Refillable Tin - Retro Sweets - Traditional Lozenges**TinTastic**£17.75**57 rev3y ago](https://www.amazon.co.uk/dp/B0C18MSPM3) [**Fishermans Friend Original Extra Strong Menthol & Eucalyptus Lozenges Pack of 8 (25 g)**Fisherman's Friend**£5.04**1,561 rev5y ago](https://www.amazon.co.uk/dp/B093R7FHKN) [**Victory V Forged for Strength Original 24 x 35g Lozenges Stick Pack**Generic**£41.39**9 rev5y ago](https://www.amazon.co.uk/dp/B0CZTX9CCP) [**Victory V 36g 2 Packs 80 g**Victory V**£4.15**38 rev6y ago](https://www.amazon.co.uk/dp/B07YXGDRBC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TinTastic Bundle with Victory V Original Forged-for-Strength Liquorice and Aniseed Lozenges 24 x 35g Packs and Travel Tin Traditional British Throat Sweets**TinTastic**£29.49**0.0★**▲ 473%**](https://www.amazon.co.uk/dp/B0G35P6DBZ) [**Victory V Traditional Lozenges Stick - Pack of 24**Victory V**£26.81**4.6★**▲ 42%**](https://www.amazon.co.uk/dp/B01C4BP3DG) [**Fishermans Friend Original Extra Strong Menthol & Eucalyptus Lozenges Pack of 8 (25 g)**Fisherman's Friend**£5.04**4.8★**▲ 25%**](https://www.amazon.co.uk/dp/B093R7FHKN) [**Victory V x 10 36g Sticks - Refillable Tin - Retro Sweets - Traditional Lozenges**TinTastic**£17.75**4.6★**▲ 14%**](https://www.amazon.co.uk/dp/B0C18MSPM3) [**Victory V 36g 2 Packs 80 g**Victory V**£4.15**4.1★**— 10%**](https://www.amazon.co.uk/dp/B07YXGDRBC)
**~~View all trending →~~**
## **What buyers say about victory v lozenges**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Good price point”*
**Taste-Overall**14%
*“Great original taste”*
**Quality-Overall**9%
*“With such astounding determination comes this brand that offer such high quality exceptional outcome in terms of consistency at delivering excellent outcome”*
**Advertised Vs Actual Product**6%
*“Just as they have always been”*
**Cough Relief**5%
*“I always have these as Imget a dry cough at times”*
**Sweetness**4%
*“Sweet”*
**Cold Relief**4%
*“Cold soothing”*
**Snore Relief**4%
*“My favourite soother”*
**Freshness**4%
*“they stay fresh in the tin which is perfect”*
**Compatibility-Overall**4%
*“Compatible all ways”*
### **What buyers complain about **
**Value For Money**42%
*“Cheaper local”*
**Advertised Vs Actual Product**17%
*“Misleading”*
**Taste-Overall**17%
*“These didn't taste good I felt that they were more chalky than normal”*
**Stale/Rotten/Spoiled**8%
*“Rotten”*
**Flavor**8%
*“Certainly not the flavour they used to be”*
## **Common questions**
- **Is victory v lozenges profitable to sell on Amazon United Kingdom?**
- The niche generates £59K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the victory v lozenges niche?**
- 5 brands and 21 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in victory v lozenges?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Taste-Overall. The return rate is 0.0%.
- **When does demand for victory v lozenges peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the victory v lozenges niche?**
- Listings span £4.15–£41.39; the average listing price is £17.14 (sweet spot $15–$100). The average incumbent carries 282 reviews — the moat a new listing must climb.
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