---
title: "Trend — vermouth - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vermouth/trend"
last_updated: "2026-07-31T14:12:37.658Z"
locale: en
meta:
  description: "Niche score 50/100 · £281K/yr market · 173K searches/yr · £12.40 avg price. Soft demand (-22.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £281K/yr market · 173K searches/yr · £12.40 avg price. Soft demand (-22.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — vermouth - Flapen"
---

# **vermouth**

**Worth a look**

Shows low returns (0.3%), but soft demand (-22.2% this quarter) keeps it on the watch list.

Market size 50Growth 14Conversion 96Competition 43Returns 99Price range 58Avg price 53Brand share 39Review moat 65Quality gap 18

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****888.05**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£7.64–£25.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.40**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£281K**

£281K/yr · 173K searches

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-22.2%**

90-day search growth — must beat 0% to launch