---
title: "Vermouth — £281K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vermouth"
last_updated: "2026-07-31T15:05:21.648Z"
locale: en
meta:
description: "Niche score 50/100 · £281K/yr market · 173K searches/yr · £12.40 avg price. Soft demand (-22.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £281K/yr market · 173K searches/yr · £12.40 avg price. Soft demand (-22.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vermouth — £281K/yr Amazon UK Niche (2026) - Flapen"
---
# **vermouth**
**Worth a look**
Shows low returns (0.3%), but soft demand (-22.2% this quarter) keeps it on the watch list.
Market size 50Growth 14Conversion 96Competition 43Returns 99Price range 58Avg price 53Brand share 39Review moat 65Quality gap 18
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****888.05**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£7.64–£25.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.40**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£281K**
£281K/yr · 173K searches
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-22.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vermouth is a £281K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vermouth market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£248K–£310K**
- units × avg price
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **45%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**9%**
- Cinzano25% - MARTINI18% - Noilly Prat13% - Cocchi13% - ANTICA FORMULA12% - Morrisons9% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/vermouth/trend)
## **Top vermouth search terms**
- **vermouth**72K/yr-0.1%9.2% conv. - **cinzano bianco**18K/yr+9.5%12.8% conv. - **martini bianco**15K/yr-30.2%12.8% conv. - **cinzano**17K/yr-40.8%9.1% conv. - **cocchi vermouth di torino**9K/yr+45.6%15.7% conv. - **antica formula vermouth**5K/yr+58.3%15.2% conv. - **noilly pratt vermouth**8K/yr+3.4%22.4% conv. - **cinzano bianco 1ltr**8K/yr-51.6%5.6% conv. - **vermouth bianco**5K/yr-63.5%7.2% conv. - **carpano antica formula vermouth**2K/yr+61.8%14.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/vermouth/search-terms)
## **Top vermouth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£14K10%£28K15%£42K20%£56K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cinzano Classico Bianco 75 cl 15 percent ABV - Italian Vermouth Aperitif**Cinzano**£7.79**4.7★1,039 rev](https://www.amazon.co.uk/dp/B0046EOXNQ) [2**Noilly Prat Original Dry Vermouth 18% ABV 75cl / 750ml A French Apéritif Perfect for Martini Cocktails Made with 20 Herbs & Spices Including Chamomile Coriander Bitter Orange & Elderflower**Noilly Prat**£10.07**4.8★351 rev](https://www.amazon.co.uk/dp/B016OW172C) [3**Cocchi Vermouth Di Torino | 75cl | 16 percent | Sweet Red Italian Vermouth | Bittersweet with Notes of Dried Fruit & Delicate Spices | Celebrate Negroni Week with Cocchi**Cocchi**£20.77**4.8★790 rev](https://www.amazon.co.uk/dp/B00BYR9TUK) [4**MARTINI Bianco White Vermouth Aperitivo 15% ABV 75cl / 750ml Italian Vermouth Infused with Aromatic Herbs and Flowers**MARTINI**£8.96**4.7★126 rev](https://www.amazon.co.uk/dp/B0F1GDTVW6) [5**Carpano Antica Formula Vermouth Rosso 100cl 16.5% ABV Italian Red Vermouth White Wines from Italy with Premium Botanicals Ideal for Negroni Sbagliato Original Recipe Gift Idea**ANTICA FORMULA**£25.25**4.8★1,208 rev](https://www.amazon.co.uk/dp/B008A1WF72)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MARTINI Bianco White Vermouth Aperitivo 15% ABV 75cl / 750ml Italian Vermouth Infused with Aromatic Herbs and Flowers**MARTINI**£8.96**126 rev1y ago](https://www.amazon.co.uk/dp/B0F1GDTVW6) [**MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs**MARTINI**£8.86**248 rev1y ago](https://www.amazon.co.uk/dp/B0F1G9QLP8) [**MARTINI Extra Dry Vermouth Aperitivo 15% ABV 75cl / 750ml Bright Italian White Vermouth Infused with Hand-Selected Botanicals**MARTINI**£8.95**176 rev1y ago](https://www.amazon.co.uk/dp/B0F1G9QCGH) [**CINZANO BIANCO**Cinzano**£14.94**25 rev2y ago](https://www.amazon.co.uk/dp/B003HICL9U) [**Cocchi Extra Dry Italian Vermouth | 50 cl | 17 percent | Notes of Apple Mint and Lemon | Perfect for Martini Cocktails**Cocchi**£15.76**13 rev4y ago](https://www.amazon.co.uk/dp/B09T3MK6MN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CINZANO BIANCO**Cinzano**£14.94**4.7★**▲ 275%**](https://www.amazon.co.uk/dp/B003HICL9U) [**Cinzano Classico Bianco 75 cl 15 percent ABV - Italian Vermouth Aperitif**Cinzano**£7.79**4.7★**▲ 49%**](https://www.amazon.co.uk/dp/B0046EOXNQ) [**Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni**Campari**£13.31**4.8★**▲ 48%**](https://www.amazon.co.uk/dp/B003ZIU1O4) [**Morrisons Vermouth Bianco 1L**Morrisons**£9.35**4.5★**▲ 30%**](https://www.amazon.co.uk/dp/B01BM9GLCS) [**Carpano Antica Formula Vermouth Rosso 37.5cl 16.5% ABV Italian Red Vermouth White Wines from Italy with Premium Botanicals Ideal for Negroni Sbagliato Original Recipe Gift Idea**ANTICA FORMULA**£11.12**4.8★**▲ 25%**](https://www.amazon.co.uk/dp/B00T7R45GW)
**~~View all trending →~~**
## **What buyers say about vermouth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**30%
*“Works brilliantly in cocktails”*
**Taste-Overall**24%
*“delicious, competitive price”*
**Value For Money**17%
*“the offer on Amazon at £10.50 is certainly the cheapest I can find it so it's a great buy here”*
**Quality-Overall**10%
*“A quality”*
**Flavor**4%
*“Smooth and flavourful”*
**Sweetness**4%
*“If you haven't tried it, rosso is quite a sweet, versatile drink”*
**Advertised Vs Actual Product**3%
*“Same as always”*
**Gifting Purpose**1%
*“This was for a Christmas gift”*
**Freshness**1%
*“Elegant & fresh”*
### **What buyers complain about **
**Value For Money**26%
*“cheaper”*
**Taste-Overall**21%
*“It tastes less like a manufactured product and more like a direct snapshot of the vineyards soil and sunlight”*
**Flavor**14%
*“It doesnt taste like Martini”*
**Size-Overall**5%
*“Shame it's not a bigger bottle”*
## **Common questions**
- **Is vermouth profitable to sell on Amazon United Kingdom?**
- The niche generates £281K/yr across 20 tracked products. 90-day search growth is -22.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the vermouth niche?**
- 11 brands and 48 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in vermouth?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 0.3%.
- **When does demand for vermouth peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the vermouth niche?**
- Listings span £7.64–£25.25; the average listing price is £12.40 (sweet spot $15–$100). The average incumbent carries 888 reviews — the moat a new listing must climb.
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