---
title: "Reviews — velvet toilet roll 24 pack - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/velvet-toilet-roll-24-pack/reviews"
last_updated: "2026-07-31T14:28:27.456Z"
locale: en
meta:
  description: "Niche score 54/100 · £13.6M/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £13.6M/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — velvet toilet roll 24 pack - Flapen"
---

# **velvet toilet roll 24 pack**

**Worth a look**

Shows a $13.6M/yr market, but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Market size 100Growth 21Conversion 100Competition 43Returns 100Price range 36Avg price 20Brand share 18Review moat 21Quality gap 38

**Market size**

**Incredible****£13.6M**

£13.6M/yr · 8.2M searches

**Conversion**

**Incredible****22.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£2.06–£22.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-7.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****11,069.27**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.32**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand